Use Cases & Tools

Multi-step forms make it easier for users to complete lengthy tasks, such as registrations, surveys, or detailed submissions. If you're ready to implement one on your WordPress site, this guide will show you how to create a multi-step form in WordPress using a multi-step form WordPress plugin from Claspo or custom code.  Say Goodbye to Complicated Setups—Create Multi-Step Forms for Free, in Minutes Sign Up What is a Multi-Step Form, and When Does it Work Best? A multi-step form is...

Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form widget for better results. You’ll find real-life examples for inspiration and learn how to seamlessly integrate this lead-generation...

Website gamification has evolved from a trendy tactic to a proven strategy that can get you real results. Our data shows that gamified elements result in up to a 400% increase in conversions and nearly a 30% rise in sales. However, we agree that the key to success lies in making the experience immersive and rewarding.  Tools like spin the wheel, time-limited promotions, interactive quizzes, and loyalty points create a deeper connection with users, motivating them to engage more frequently...

If a picture is worth a thousand words, a video must be worth a million—or at least a few binge-watching sessions. In 2024, the average person spends around 17 hours a week watching online videos. That’s right, you’re practically clocking in for a part-time job as a content consumer. And if you think you’re doing too much, Gen Z says, "hold my TikTok," because they’ve practically made a career out of streaming everything under the sun. So, how do you,...

Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your email signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...

Mobile users are sharing their intent at every swipe and click, but you're still missing the conversions. The issue isn't that mobile popups don't work—it's that many are misused, poorly designed, or not optimized for mobile behavior. Instead of capturing attention, they disrupt it, often becoming a roadblock in the customer journey. Here’s a fact: 70% of website traffic now comes from mobile devices, yet many brands struggle to optimize popups for mobile. Our data show that popups with targeted...

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....

Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next.  This article will...

Creating a popup in WordPress without a plugin can be a great solution for those who prefer keeping their WordPress installation light.  All you need to do is simply embed a code snippet, and you’re ready to launch a lead capture form, announce a sale, or collect feedback.  In this guide, we will show you how to create a popup form in WordPress without a plugin using Claspo. Create Your Free Pop-up with 800+ Ready-Made Templates Get Started 5-Minute Guide...