Best Marketing Automation Solutions for eCommerce
Forget the old way of doing things—today, automation gets the job done.
At least, that’s what helps marketing teams manage everything. Without automation, we’d spend too much time on tasks that could easily be handled by tools.
There are plenty of marketing tools out there, but some are better than others, especially for e-commerce. Our overviews are written by people who’ve spent years using, testing, and writing about different tools for marketing. Unless we say otherwise, we spend hours researching and testing each platform, using it the way it's meant to be used and comparing it to the criteria we’ve set for each category 😉
So, the right platform can help you do more than just send emails, it can automate your marketing, segment your customers to personalize your messaging, and increase your revenue by delivering the right message at the right time, all with less effort. After testing a few, here are our choices for the best marketing automation tools 👌
5 Actionable Tips for Choosing the Right Marketing Automation Software for E-commerce
Understand Your Business Goals and Needs
The right software should address your specific business challenges. For example, if you struggle with cart abandonment, you’ll want software with strong abandoned cart recovery features. If your priority is nurturing repeat customers, look for loyalty program capabilities.
Identify your must-have features and match them to your business goals. List your current pain points and prioritize platforms that solve them.
Evaluate Scalability and Flexibility
Your business will grow, and your software should grow with it. Some platforms work well until they don’t.
Choose a platform with advanced features like predictive analytics or multi-channel integration that doesn’t overwhelm you. Opt for software that offers upgrades or modular pricing plans so you only pay for what you need as you scale.
Ensure Seamless Integration with Existing Tools
Your e-commerce platform, CRM, and other tools need to work together. Poor integration can lead to data silos, manual tasks, and inefficiencies.
Check if the software integrates with your e-commerce platform (e.g., Shopify, WooCommerce) and other tools. If possible, look for direct integrations over third-party connectors (like Zapier), as they’re typically more reliable.
Consider Usability and Support
Even the most powerful software is useless if your team can’t use it effectively. A steep learning curve or lack of support can slow down implementation and waste resources.
Test the platform’s interface through a free trial or demo to ensure it’s intuitive for your team. Look for platforms with comprehensive onboarding, strong customer support, and a knowledge base to quickly get your team up to speed.
Review Pricing and ROI Potential
While cost matters, the cheapest option isn’t always the most cost-effective in the long run. Investing in features that improve customer retention or increase sales can quickly offset the initial price.
Compare not only the upfront cost but also the long-term value. Look for features that can improve ROI. Always calculate how the software’s features can directly impact key metrics like conversion rates and revenue.
1. Omnisend
Omnisend is an excellent fit for marketers who want an easy-to-use, all-in-one tool. Omnisend offers pre-built automation workflows for quick setups, such as cart recovery, welcome series, and post-purchase follow-ups, setting up essential communication flows.
It integrates email, SMS, push notifications, and social media messaging into one platform, ensuring a seamless user experience. One of Omnisend’s standout tools is its Audience Sync feature with Google and Facebook Ads, which supports effective retargeting campaigns.
A/B testing and advanced reporting for detailed campaign insights let you find what works best. For those seeking highly personalized outreach, Omnisend allows third-party data integrations and even the inclusion of customer reviews within emails to build trust and encourage conversions.
Omnisend’s direct connection to e-commerce stores eliminates the need for manual product uploads, pulling in listings effortlessly to keep your campaigns accurate and relevant. Additionally, direct integration with WooCommerce means you can effortlessly pull product data for dynamic, targeted promotions that speak to each customer’s unique preferences.
Best Use Case
Omnisend is best suited for e-commerce stores that want to leverage an integrated approach to reach customers across multiple channels (email, SMS, push notifications). There is an opportunity to collect leads and their data, communicate with them automatically across different channels, and do so in a personalized way by using customer data and behavior.
E-commerce brands that rely heavily on abandoned cart recovery and personalized follow-ups can benefit from its easy integration that pulls product data directly into campaigns, simplifying personalized promotions.
2. Klaviyo
Klaviyo stands out with its hyper-precise segmentation capabilities, allowing marketers to personalize their messaging more effectively. One of Klaviyo’s key features is its Predictive Analytics tool, which offers insights into customer lifetime value, churn probability, and future behaviors, giving marketers a data-backed edge in strategic planning.
The platform’s deep integration with WooCommerce captures detailed data on customer behaviors, enabling the creation of behavior-driven automation. Klaviyo adapts in real time, updating customer segments and campaign responses based on the latest interactions, making campaigns responsive and impactful.
Best Use Case
Klaviyo’s best use case is for businesses that need advanced customer segmentation and predictive analytics to optimize their campaigns. WooCommerce users, in particular, benefit from its data-driven approach, as Klaviyo creates customer profiles based on behaviors and purchase history to create hyper-personalized, effective email and SMS campaigns. It's ideal for stores that require a deep understanding of their customer base to fine-tune their marketing strategies.
3. Drip
Drip makes it easy for e-commerce businesses to create personalized, multi-channel marketing campaigns. It focuses on deep behavior-based segmentation and personalization that allows you to target customers based on their actions, making your messaging more relevant. Drip’s Visual Workflow Builder offers an easy drag-and-drop solution for designing complex customer journeys, eliminating the need for extensive coding knowledge.
Drip bridges the gap between marketing automation and customer management by acting as an e-commerce CRM. This unique combination ensures businesses can manage customer relationships while executing sophisticated automated campaigns. Revenue attribution reports offer clarity on which campaigns drive sales, helping businesses continuously refine their approach.
Pre-built workflows like welcome series and abandoned cart recovery further simplify key processes, while WooCommerce integration ensures seamless synchronization of customer and purchase data for targeted campaigns.
Best Use Case
Drip is best for e-commerce stores looking to create personalized customer journeys without sacrificing simplicity. Its visual workflow builder allows marketers to create advanced automation that engages customers at critical touchpoints. Drip’s e-commerce CRM capabilities make it particularly beneficial for WooCommerce users, helping to streamline the customer lifecycle with targeted messages and well-timed follow-ups.
4. HubSpot
HubSpot’s Smart Content personalizes email and website experiences based on customer data. Its all-in-one platform connects marketing, sales, and CRM functions seamlessly. It offers CRM capabilities, enabling seamless tracking of customer interactions and sales data, which helps personalize marketing efforts.
Additionally, its automation features simplify workflows, allowing businesses to nurture leads effectively and convert them into loyal customers. The robust analytics and inbound marketing capabilities provide deep campaign insights. WooCommerce integration streamlines data flow, enabling targeted automation and enhanced sales tracking. Hubspot becomes even more attractive with Hubspot Discounts, making it less expensive for up to 75%.
Best Use Case
HubSpot’s best use case is for e-commerce businesses that want a seamless integration between marketing, sales, and CRM functions. Its user-friendly CRM allows companies to keep track of customer interactions, while its marketing tools help send targeted messages to the right audience.
With strong analytics, businesses can easily monitor results and adjust their strategies to enhance sales and customer engagement. With its WooCommerce plugin, HubSpot can track customer interactions, automate marketing workflows, and provide deep insights into customer behavior. This integration empowers growing e-commerce stores to align marketing efforts with sales for an efficient customer acquisition and retention strategy.
5. Sender
Sender is an email marketing platform with a generous free plan and top-notch customer support, even for free users.
The platform offers unlimited automation, with premade automated workflow templates for welcome emails, abandoned cart reminders, and thank-you messages. These templates are lifesavers when you're strapped for time or just getting started with email automation.
In addition, Sender has an intuitive and human-friendly interface that's perfect for beginners. The drag-and-drop email builder, paired with responsive templates, makes it easy to design professional emails in minutes. Plus, you can attract quality leads with customizable popups, segment your audience, and target them with tailored content.
Once you start running your campaigns, you can track performance with live reports and a newsletter heatmap. That way, you see what’s working and what's not, so you can tweak your emails for better results.
Best Use Case
Sender is perfect for startups, small businesses, and ecommerce stores looking to kick off their email marketing without a hassle. It's easy to use, loaded with powerful features, and won’t cost you a dime to get started. With automated workflows, segmentation tools, and detailed analytics, you can streamline your campaigns, grow your audience, and boost engagement.
6. ActiveCampaign
ActiveCampaign has robust automation capabilities, allowing users to design complex customer journeys with a drag-and-drop visual builder. With multi-channel support, including email, SMS, and on-site messaging, ActiveCampaign is an excellent tool for businesses aiming to create a consistent, cross-channel customer experience.
ActiveCampaign’s *Customer Experience Automation (CXA)* sets it apart, offering robust segmentation and an integrated CRM for sales and marketing alignment. The *Predictive Content* tool personalizes emails by automatically selecting relevant content for subscribers.
Its deep WooCommerce integration supports advanced automation flows, enriching customer lifecycle management with lead scoring and follow-up reminders. The platform also stands out for its data-driven insights and A/B testing, helping users optimize campaigns and grow engagement effectively.
Best Use Case
ActiveCampaign is best suited for e-commerce businesses that need more than just email marketing—combining marketing automation with CRM capabilities. This makes it a powerful tool for managing complex customer journeys, sales processes, and lead scoring. For WooCommerce users, ActiveCampaign’s direct integration allows for seamless data flow, enabling highly tailored automation that increases customer lifetime value and drives repeat business.
7. GetResponse
GetResponse is distinguished by its built-in Webinar Hosting feature, making it perfect for businesses that engage audiences through live content. The *Conversion Funnel* tool integrates landing pages, automated emails, and sales tracking in one place. WooCommerce users benefit from the integration that enables lead generation and post-purchase follow-ups for a smooth customer journey.
Best Use Case
GetResponse shines for e-commerce businesses looking for a versatile platform that offers more than just email marketing. It’s ideal for small to mid-sized stores that want to create complete sales funnels, incorporating webinars, landing pages, and automation. Its integration with WooCommerce allows store owners to build lead-generation campaigns and nurture customers with automated follow-ups, from sign-up to conversion.
8. MailerLite
MailerLite provides automation features that help businesses engage customers throughout their journey without added complexity and high costs. MailerLite is known for its budget-friendly yet powerful toolset, including an advanced drag-and-drop editor and built-in *Landing Page Builder*.
The Heatmap Tracking feature helps businesses optimize campaigns based on engagement data. Direct WooCommerce integration enables easy campaign creation for product promotions and follow-ups, perfect for startups looking for an economical solution.
Best Use Case
MailerLite is perfect for startups and small e-commerce businesses on a budget that need reliable email marketing without extensive features. Its user-friendly interface allows for quick campaign creation, making it an excellent choice for stores new to email marketing.
With its direct integration with WooCommerce, smaller stores can leverage MailerLite for essential marketing needs like product promotions, newsletters, and post-purchase emails.
9. Mailchimp
Mailchimp has a user-friendly design, allowing anyone to create email campaigns with ease. Users can choose from a wide selection of customizable email templates to create professional-looking campaigns, and advanced segmentation features allow for targeted messaging to specific audience groups.
It offers detailed analytics, providing clear reports on campaign performance to help users refine their marketing strategies. With robust automation tools, Mailchimp enables users to set up automated email sequences that save time while effectively engaging customers.
Mailchimp offers a comprehensive suite of marketing tools, including social media posting and Google Ads integration. The *Customer Journey Builder* lets businesses create automated workflows that adapt to customer interactions. Mailchimp’s built-in AI generates personalized recommendations, enhancing campaign effectiveness. WooCommerce integration supports tailored product recommendations, allowing for data-driven, personalized campaigns.
Best Use Case
Mailchimp is best suited for small e-commerce businesses that need a one-stop solution for their marketing efforts. Its user-friendly platform allows business owners to create and manage campaigns without extensive marketing experience.
With its direct integration with WooCommerce, stores can set up abandoned cart emails, product recommendations, and targeted campaigns, making it a great entry-level platform for businesses scaling their marketing efforts.
10. Constant Contact
Constant Contact’s user-friendly design and extensive customer support make it ideal for businesses new to email marketing. Constant Contact offers an intuitive interface, making it easy to create email campaigns, SMS, and social ads without extensive design skills. The platform’s focus on customer support ensures that users can get help through live chat, phone support, and a comprehensive knowledge base.
It excels in supporting event management, allowing users to create and promote events while managing registrations efficiently. The *Social Media Ad Management* feature enhances cross-channel campaigns. Direct WooCommerce integration enables efficient campaign setup for targeted product promotions and newsletters.
With reliable delivery rates, powerful list management, and tracking features, Constant Contact provides essential tools for small businesses to connect effectively with their audiences and track campaign success.
Best Use Case
Constant Contact is perfect for small to mid-sized e-commerce stores looking for simplicity and strong customer support. Its direct WooCommerce integration helps businesses efficiently manage their campaigns, send targeted product promotions, and track performance without complicated setups. This makes it a good fit for stores that value straightforward tools with reliable support.
11. Privy
Privy excels in providing user-friendly email marketing tools and lead capture designed for e-commerce businesses. The platform’s easy-to-use design makes creating personalized on-site and follow-up campaigns simple.
Privy also offers targeted email campaigns and newsletters, enabling businesses to engage their audience with personalized content, while automated cart abandonment emails can recover sales that might otherwise be lost.
The SMS marketing capabilities enable direct communication with customers, enhancing engagement. Plus, it easily integrates with platforms like Shopify and WooCommerce, making it straightforward for online stores to capture leads and maintain customer relationships with targeted offers and automated follow-up sequences.
Best Use Case
Privy is an excellent choice for e-commerce businesses focused on increasing conversion rates through on-site engagement tools. It offers targeted pop-ups, email capture forms, and cart abandonment emails. With its direct integration with WooCommerce, Privy is best for online stores looking for easy-to-implement tools that reduce cart abandonment and drive upsells without extensive configuration.
12. Mailpoet
MailPoet is well-suited for e-commerce businesses, especially those using WooCommerce, because it seamlessly integrates email marketing directly into WordPress. MailPoet’s full integration within WordPress allows users to manage email marketing without leaving their dashboard.
This integration allows businesses to send automated emails like abandoned cart reminders, product recommendations, and order confirmations without needing an external platform. With subscriber segmentation, detailed analytics, and customizable templates, MailPoet helps eCommerce stores engage customers effectively while keeping all their data and marketing tools within their own site.
Best Use Case
MailPoet is perfect for e-commerce stores that use WordPress and want a seamless, in-dashboard solution for email marketing. Key strengths include simple automation options, like follow-up emails and cart reminders, and tools for segmenting your email list so you can send targeted messages.
Its WooCommerce integration allows businesses to manage newsletters, post-purchase emails, and automated product recommendations directly from their WordPress dashboard. This setup simplifies the marketing process and reduces the learning curve for store owners.
13. Moosend
Moosend is ideal for e-commerce businesses looking to automate and personalize email marketing without extensive setup. It’s especially effective for driving sales through abandoned cart reminders, product recommendations, and post-purchase follow-ups.
Moosend’s email marketing tools allow for detailed personalization and segmentation, while its reporting features give clear insights into campaign performance. Moosend also provides pre-built automation templates that streamline setup and help users quickly create effective campaigns without technical skills.
Moosend’s AI-powered product recommendations optimize campaigns by suggesting products based on user behavior. Its powerful automation workflows and advanced segmentation provide flexibility comparable to premium platforms at a lower cost. Direct WooCommerce integration supports tailored automation, such as abandoned carts and product follow-up emails, making it ideal for cost-sensitive e-commerce businesses.
Best Use Case
Moosend is ideal for small to mid-sized e-commerce stores needing robust email automation without the cost of larger platforms. It supports automated workflows, segmentation, and A/B testing, making it a versatile tool for growing businesses. Direct WooCommerce integration allows stores to leverage its features for automated cart recovery, personalized product recommendations, and subscriber nurturing.
14. Mautic
Mautic is a powerful marketing automation platform designed for businesses seeking robust personalization and seamless workflow automation. It excels in creating dynamic customer experiences through advanced email segmentation, ensuring compliance and proper delivery for both marketing and transactional emails.
Mautic’s flexible custom workflows simplify complex automation, such as cart recovery campaigns via API integration, while its multi-tier lead scoring enables sophisticated loyalty programs based on customer behavior and engagement.
The integrated landing page builder makes it easy to design campaign-specific landing pages that connect seamlessly with your automation efforts. Additionally, Mautic’s dynamic personalization capabilities adapt emails and web content in real time to customer preferences and behaviors, ensuring a personalized experience across channels.
Best Use Case
Mautic is a great fit for businesses that need to manage diverse audiences and create targeted marketing campaigns. It works well for e-commerce, SaaS, and service-based industries, where personalizing communication and tracking customer engagement are important.
This software is ideal for companies that want to automate tasks without being locked into rigid templates. Its flexibility and ease of use make it suitable for teams that need a reliable way to handle detailed customer segmentation and run tailored campaigns.
15. SendGrid
Twilio SendGrid is a cloud-based email delivery service that simplifies email delivery without the headaches of managing your own servers. It takes care of the technical aspects, including scaling, ISP outreach, and reputation monitoring, ensuring that transactional and promotional emails land where they’re meant to — right in customers’ inboxes.
SendGrid is known for its high deliverability rates and developer-friendly APIs for custom solutions. Its Event Webhook feature provides detailed engagement data, which is useful for large-scale e-commerce operations. Advanced email validation, deliverability insights, and detailed email statistics tools ensure accuracy and high-quality mailing lists. With Zapier integration, WooCommerce users can utilize SendGrid’s reliable infrastructure for essential customer communications.
Best Use Case
SendGrid’s core strength lies in its ability to reliably send transactional emails at scale, such as order confirmations and shipping updates. It’s perfect for larger e-commerce businesses prioritizing deliverability and needing robust API integrations to manage high volumes of transactional and promotional emails. Through third-party integrations like Zapier, WooCommerce users can connect to SendGrid to ensure timely customer communications and build trust with consistent, professional emails.
16. Kit (formerly ConvertKit)
With a focus on simplicity and flexibility, ConvertKit provides tools like an intuitive email editor, segmentation, and a visual automation builder that streamlines audience engagement with personalized content and product suggestions and automates workflows.
The platform’s *Rule-Based Automation* allows for the quick setup of workflows, with tags for advanced segmentation. ConvertKit’s visual email sequences help guide subscribers through educational and promotional content. Integration with WooCommerce via Zapier supports content-driven e-commerce campaigns.
Recommendations let creators promote each other to grow their email lists. When subscribers join one list, they’re encouraged to explore and subscribe to other recommended creators, expanding audiences organically.
Best Use Case
ConvertKit is optimal for small e-commerce businesses or creators who rely on storytelling and content-driven sales. It’s designed to build lasting relationships through simple email sequences that lead customers through product launches and content updates. While its WooCommerce integration requires third-party tools like Zapier, it remains a great choice for stores that focus on educating their audience with valuable content to drive sales.
17. Brevo (formerly SendinBlue)
Brevo is an all-in-one marketing tool, perfect for small to medium-sized businesses. Brevo stands out for combining email, SMS marketing, and chat capabilities within an affordable package. Brevo also provides segmentation options, allowing users to tailor their outreach based on customer behavior and preferences.
The Transactional Email API ensures reliable performance for order confirmations and other notifications. Lead Scoring identifies valuable leads to prioritize, and its direct WooCommerce plugin simplifies customer data management and campaign automation. With competitive pricing, GDPR compliance, and analytics to track performance, Brevo gives businesses a flexible and cost-effective way to manage customer engagement across multiple channels.
Best Use Case
Brevo is ideal for e-commerce businesses looking for an affordable marketing method across multiple channels (email, SMS). It’s well-suited for growing stores that need to manage customer communications comprehensively. With its WooCommerce plugin, Brevo can help stores automate cart recovery emails, follow-ups, and SMS alerts to enhance the shopping experience and drive conversions without breaking the bank.
18. SendFox
SendFox is designed to be easy to use, making it an excellent choice for those new to email marketing. Users can quickly create and send email campaigns without needing technical skills. SendFox stands out for its *Unlimited Scheduled Emails* at a fixed cost, allowing consistent engagement without budget concerns. The simple automation tools make it easy to manage newsletters and updates. Its pricing is affordable, particularly appealing to content creators and small businesses looking for essential email marketing tools without high costs.
Best Use Case
SendFox is best suited for small e-commerce businesses that prioritize content marketing. It’s ideal for stores that want to maintain regular communications, such as newsletters and updates, without needing complex automation or advanced features. With straightforward tools for list management and content scheduling, it serves well for those who need reliable outreach without the high cost or extensive features of advanced email marketing workflows. Integrations with WooCommerce through Zapier allow small stores to use SendFox effectively for basic campaigns.
19. AWeber
AWeber’s strengths lie in its user-friendly email marketing tools, reliable deliverability, and strong customer support. It provides a straightforward interface that’s easy for beginners to navigate, making it ideal for small businesses and content creators looking to start email marketing quickly. AWeber’s Smart Designer creates custom templates from a store’s website for a cohesive brand experience. Its AMP for Email feature allows interactive elements within emails, such as forms and carousels. While WooCommerce integration requires Zapier, AWeber’s straightforward autoresponders, tagging, and dependable customer support make it an attractive option for non-technical users.
Best Use Case
AWeber is a solid choice for small to medium-sized e-commerce businesses looking for classic email marketing capabilities. While it connects to WooCommerce via Zapier, AWeber’s intuitive tools and responsive support make it easy for non-technical users to set up and manage campaigns. It’s especially suited for businesses wanting reliable automation and broadcast capabilities.
20. Campaign Monitor
Campaign Monitor has a user-friendly design, customization options, and automation tools. It offers an easy drag-and-drop editor, making email creation accessible for users without coding skills.
Campaign Monitor’s Template Builder is known for high-quality, flexible design templates that maintain brand consistency. The Visual Journey Designer simplifies the creation of custom automated workflows.
The software also excels at tracking campaign performance with detailed reporting, giving businesses valuable insights into customer engagement. Integration with WooCommerce via Zapier allows businesses to build beautiful, engaging campaigns that resonate with their customer base.
Best Use Case
Campaign Monitor’s best use case is for e-commerce businesses that value beautiful, visually appealing email campaigns. It’s especially fitting for stores selling fashion, design, or lifestyle products that rely on aesthetic presentations. While integration with WooCommerce requires Zapier, Campaign Monitor’s high-quality templates make it a preferred option for visually driven brands.
21. CleverReach
CleverReach is an email marketing and automation platform accessible for businesses with growing recipient lists. The platform is easy to set up, featuring an intuitive drag-and-drop newsletter editor that requires no programming knowledge, allowing you to quickly design professional newsletters.
CleverReach is built with a strong emphasis on GDPR compliance and data security, hosting servers within the EU to ensure high data protection standards. Its high newsletter delivery rate is supported by DKIM and SPF procedures, which improve email deliverability and ensure messages reach their intended audience.
The platform also features an AI-powered content generator, providing text suggestions for subject lines and creative newsletter content to streamline the design process.
Best Use Case
CleverReach is ideal for small to medium-sized e-commerce businesses that need an easy-to-use, email-focused marketing automation solution. It works particularly well for businesses that prioritize compliance with data privacy regulations and want to send visually appealing, targeted campaigns without the complexity of larger platforms.
Its integrations with platforms like WooCommerce and Shopify make it suitable for stores that want to automate essential email workflows while keeping costs manageable.
Wrapping Up
From improving customer engagement to saving time with automation, the right platform can make all the difference for your e-commerce store. With this list and actionable tips in hand, you’re ready to find a solution that works for you. Start small, test features, and watch how these tools can help you turn your e-commerce goals into measurable results.
