Get Insights for Your Marketing Strategy - Page № 2

Rising traffic costs, banner blindness, and pop-up fatigue—if you’re in digital marketing, these challenges are all too familiar. As user acquisition costs climb, every captured lead counts more than ever, but grabbing and keeping their attention? That’s the hard part. Relying solely on ads can drain your budget fast, especially when most people scroll past them without a second thought. A common approach is through a lead capture, which is a form that collects information about potential prospects who could...

Popups are often misunderstood. People tend to think of them as annoying ads that appear out of nowhere, disrupting the browsing experience. But the truth is that website popups are powerful, conversion-focused design elements. Just like any other part of your website, they should be seamlessly integrated so visitors don’t feel overwhelmed or tempted to close your site as soon as a popup appears. Whether you’re just considering pop-ups for your website or you’ve already decided to add them to...

We all know the phrase—focus on quality over quantity. And when it comes to the sales pipeline this couldn’t be more true. Sure, having a large number of captured leads might look good on paper, but if those leads aren’t genuinely interested in what you offer, they’re unlikely to convert. Quality leads, those who are actively seeking solutions that align with your product or service, are far more valuable. Based on recent data, companies that implement well-optimized lead generation strategies...

We’re excited to announce a new feature update from Claspo: the text roller is here! This dynamic component, which is hard to find in many popup builders, allows you to display rotating messages effortlessly. Plus, with our intuitive drag-and-drop editor, customizing and implementing it has never been easier! Whether you’re running a flash sale, promoting multiple offers, or cycling through important updates, the text roller ensures your messages are delivered clearly and effectively without cluttering the design. But what exactly...

Marketing works hard to drive traffic, but the email list barely grows. Maybe you’ve experienced this before—you're generating plenty of visitors, but no one’s hitting that “Subscribe” button. It’s frustrating. But what if the real problem isn’t your content or your email signup forms, but the methods you're using to collect email addresses? With email marketing driving an ROI of 4,200%—that’s $42 for every $1 spent—you can't afford to fumble the ball here. Yet, many teams do. We understand how...

We’re excited to announce that we now support webhooks, a highly requested feature by the AppSumo community. This new integration allows you to seamlessly transfer data from Claspo forms and popups to your marketing apps without needing a direct integration and no limits.  Whether you're using Activepieces, Acumbamail, SendFox, SugarCRM, Monday, ConvertKit, or any other marketing tool, webhooks make it easy to connect Claspo with your marketing platform and manage your leads. For those unfamiliar with webhooks, here we provide...

Mobile users are sharing their intent at every swipe and click, but you're still missing the conversions. The issue isn't that mobile popups don't work—it's that many are misused, poorly designed, or not optimized for mobile behavior. Instead of capturing attention, they disrupt it, often becoming a roadblock in the customer journey. Here’s a fact: 70% of website traffic now comes from mobile devices, yet many brands struggle to optimize popups for mobile. Our data show that popups with targeted...

You’ve worked hard to attract customers to your Shopify store, but just when they’re about to leave, they click away—often taking their carts with them. It’s frustrating, right? But what if the problem isn’t just the competition or lack of interest? What if it’s the missed opportunity to reach out at the right moment? The truth is, nearly 70% of shoppers abandon their carts, and without a targeted approach to engage them, you’re letting valuable opportunities slip through your fingers....

Have you decided to create a lead magnet but aren't sure where to start? Then, our article will help you put everything in perspective. We will tell you exactly what the incentives for lead generation are. We'll show you where to find ideas for high-quality content, what form to convert it into, and how to write and design the text. We'll also explain how to promote a ready-made lead magnet and what to do with it next.  This article will...