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Newsletter signup popups asking for your email are everywhere today, and for a good reason — they’re designed to capture leads and send them straight to your ESP, where they can be nurtured through targeted email campaigns. These popups consistently rank among the top tools for improving email marketing efficiency. In this post, we’ll show you how to optimize your newsletter form widget for better results. You’ll find real-life examples for inspiration and learn how to seamlessly integrate this lead-generation...

We collaborate closely with CRO agencies and are always intrigued by their fresh approaches to conversion optimization. The way they dissect user behavior, refine strategies, and experiment with new ideas inspires us to explore deeper and share what we’ve learned. Conversion optimization isn’t just about fiddling with button colors or tweaking fonts — it’s about getting into the minds of your users, spotting opportunities, and running experiments that actually help you to increase conversions. In this article, we’re sharing an...

Website gamification has evolved from a trendy tactic to a proven strategy that can get you real results. Our data shows that gamified elements result in up to a 400% increase in conversions and nearly a 30% rise in sales. However, we agree that the key to success lies in making the experience immersive and rewarding.  Tools like spin the wheel, time-limited promotions, interactive quizzes, and loyalty points create a deeper connection with users, motivating them to engage more frequently...

Forget the old way of doing things—today, automation gets the job done. At least, that’s what helps marketing teams manage everything. Without automation, we’d spend too much time on tasks that could easily be handled by tools. There are plenty of marketing tools out there, but some are better than others, especially for e-commerce. Our overviews are written by people who’ve spent years using, testing, and writing about different tools for marketing. Unless we say otherwise, we spend hours researching...

Ever find yourself staring wistfully at those slick ‘game rooms’ on big-brand websites? You know, the ones with gamification, such as spin the wheel (or spin to win) that scream, ‘Look how much budget we have on the dev team!’, making your marketing plan feel, well… underfunded? In fact, you can add a small game, like an opt-in wheel, to your website in just a few minutes — no developers, designers, or huge budgets required.  With pop-ups, it’s not just...

Video content grabs attention better than static images or text. It is more visually attractive, tells better stories, and helps build trust. And here’s what makes videos a marketer’s best friend: their versatility. Whether it’s a short, attention-grabbing ad, an in-depth explainer, or even an interactive video popup, videos can adapt to almost any purpose. Still, making videos can be a bit overwhelming, especially if you’re not a professional editor or simply don’t have much time to spare. The good...

Do you have a favorite store? Or a coffee shop, bakery, pet store, etc? The place you go to often enough to know the people who work there, and for the staff to remember your name and preferences. What makes you go there all the time?  Sure, it may be the location, prices, the products they offer. But chances are, you keep going back because the staff took the time to get to know you. This personalized touch doesn’t just...

Let’s be real — collecting email addresses for marketing sounds simple enough, but ask any marketer, and you’ll get a heavy sigh and maybe even an eye roll. Building a solid contact list can feel like a never-ending battle. There are endless obstacles: low opt-in rates, unsubscribes, spam folders… not to mention the constant task of finding new ways to gather emails without being pushy or annoying. But subscription forms can be more than just ‘sign-up here’ boxes. When optimized...

If a picture is worth a thousand words, a video must be worth a million—or at least a few binge-watching sessions. In 2024, the average person spends around 17 hours a week watching online videos. That’s right, you’re practically clocking in for a part-time job as a content consumer. And if you think you’re doing too much, Gen Z says, "hold my TikTok," because they’ve practically made a career out of streaming everything under the sun. So, how do you,...