Alert
February 8, 2024

Time Spent With Connected TV (CTV) Surpasses Live TV Among Black Adults Under 50

Featured In

Black Consumers’ Digital Habits 2024TV is the most popular form of media for Black consumers
Alert

Chart Title

Time Spent With Connected TV (CTV) Surpasses Live TV Among Black Adults Under 50

Publication Date

February 8, 2024

Sources

Featured In

Black Consumers’ Digital Habits 2024TV is the most popular form of media for Black consumers
Topics
TVConnected TVsZ-InternalUnited States

Latest Reports

Payments Trends to Watch in H2 2024
Report
Payments Trends to Watch in H2 2024
Non-Endemic Advertising Explainer 2024
Report
Non-Endemic Advertising Explainer 2024
Community Bank and Credit Union Trends
Report
Community Bank and Credit Union Trends
The Bank in 2030
Report
The Bank in 2030
Canada Time Spent With Media 2024
Report
Canada Time Spent With Media 2024
The US Online Marketplace Shopper
Report
The US Online Marketplace Shopper
Generative Search Trends 2024
Report
Generative Search Trends 2024
Black Consumers’ Digital Habits 2024
Report
Black Consumers’ Digital Habits 2024
Out-of-Home Forecast and Trends 2024
Report
Out-of-Home Forecast and Trends 2024
The Mobile Commerce Opportunity
Report
The Mobile Commerce Opportunity
Generative AI Chatbots in Retail
Report
Generative AI Chatbots in Retail
Consumer Lending Trends 2024
Report
Consumer Lending Trends 2024
Digital Video Forecast and Trends Q2 2024
Report
Digital Video Forecast and Trends Q2 2024
Latin America Retail Media Trends 2024
Report
Latin America Retail Media Trends 2024
Infopack: The Ecommerce Experience
Report
Infopack: The Ecommerce Experience

Popular on EMARKETER

Netflix begins its Basic ad-free plan phaseout
Article
Netflix begins its Basic ad-free plan phaseout
In a potential streaming shakeup, Warner Bros. Discovery considers merging Max with Paramount+
Article
In a potential streaming shakeup, Warner Bros. Discovery considers merging Max with Paramount+
EU presses charges against Meta for ‘pay or consent’ ad-free subscriptions
Article
EU presses charges against Meta for ‘pay or consent’ ad-free subscriptions
YouTube dominates US TV viewership, beating out Netflix, according to latest Nielsen data
Article
YouTube dominates US TV viewership, beating out Netflix, according to latest Nielsen data
Community Bank and Credit Union Trends
Report
Community Bank and Credit Union Trends
Non-Endemic Advertising Explainer 2024
Report
Non-Endemic Advertising Explainer 2024
Non-endemic ads are retail media networks’ next frontier
Article
Non-endemic ads are retail media networks’ next frontier
July is the new December as consumers expect big bargains during the dog days of summer
Article
July is the new December as consumers expect big bargains during the dog days of summer
Payments Trends to Watch in H2 2024
Report
Payments Trends to Watch in H2 2024
Balancing the connected TV opportunity with brand safety concerns
Article
Balancing the connected TV opportunity with brand safety concerns
Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact
Article
Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact
Meta launches AI chatbots on Instagram, allowing creators to scale audience interactions
Article
Meta launches AI chatbots on Instagram, allowing creators to scale audience interactions
TikTok Shop wants in on the July sales action
Article
TikTok Shop wants in on the July sales action
Specialty bridal retailers struggle to keep up as brides prioritize trends and deals
Article
Specialty bridal retailers struggle to keep up as brides prioritize trends and deals
The Bank in 2030
Report
The Bank in 2030

Latest Forecasts

Programmatic Ad Spending, US
Forecasts
Programmatic Ad Spending, US
Retail Media Ad Spending, US
Forecasts
Retail Media Ad Spending, US
Connected TV, US
Forecasts
Connected TV, US
Podcasts, US
Forecasts
Podcasts, US
Desktop/Laptop Ad Spending, US
Forecasts
Desktop/Laptop Ad Spending, US
Facebook, US
Forecasts
Facebook, US
Total Media Ad Spending, US
Forecasts
Total Media Ad Spending, US
Mobile Ad Spending, US
Forecasts
Mobile Ad Spending, US
Twitter, US
Forecasts
Twitter, US
YouTube, US
Forecasts
YouTube, US
Facebook, US
Forecasts
Facebook, US
Pandora, US
Forecasts
Pandora, US
Snapchat, US
Forecasts
Snapchat, US
Spotify, US
Forecasts
Spotify, US
TikTok, US
Forecasts
TikTok, US

"Behind the Numbers" Podcast

The Daily: Advertising and Media Trends for H2 2024—New types of bundling, Apple Intelligence's effect on apps, and more
Audio
The Daily: Advertising and Media Trends for H2 2024—New types of bundling, Apple Intelligence's ...
Reimagining Retail: Pride Month—Brand wins and lessons, and what it means for other holidays
Audio
Reimagining Retail: Pride Month—Brand wins and lessons, and what it means for other holidays
The Daily: How Gen Z uses media, the LGBTQ+ consumer, and US Hispanics representation in ad budgets
Audio
The Daily: How Gen Z uses media, the LGBTQ+ consumer, and US Hispanics representation in ad budgets
The Daily: Examining Nvidia’s meteoric rise and can Mr. Musk's xAI compete with OpenAI?
Audio
The Daily: Examining Nvidia’s meteoric rise and can Mr. Musk's xAI compete with OpenAI?
The Weekly Listen: To AI or not to AI, social media warning labels, and how people want ads to make them feel
Audio
The Weekly Listen: To AI or not to AI, social media warning labels, and how people want ads to make ...
Around the World: How digital is having an ever-increasing impact on elections
Audio
Around the World: How digital is having an ever-increasing impact on elections
Reimagining Retail: The Unofficial Most Interesting Retailers List (June)
Audio
Reimagining Retail: The Unofficial Most Interesting Retailers List (June)
The Daily: The power of full funnel activation, a shifting path to purchase, and what's next for in-store retail media
Audio
The Daily: The power of full funnel activation, a shifting path to purchase, and what's next for ...
The Daily: What kind of impact Apple Intelligence will have, what this means for OpenAI, and get ready for the AI PC
Audio
The Daily: What kind of impact Apple Intelligence will have, what this means for OpenAI, and get ...
The Weekly Listen: How news consumption on social media is different, new digital price tags, and virtual store employees
Audio
The Weekly Listen: How news consumption on social media is different, new digital price tags, and ...
The Daily: How far have the TV/CTV scales tipped and a shuffle at the top for the CTV ad streamers
Audio
The Daily: How far have the TV/CTV scales tipped and a shuffle at the top for the CTV ad streamers
The Daily: More very specific 2024 predictions (part 2)—Measuring retail media, Starbucks drones, and publishers and AI
Audio
The Daily: More very specific 2024 predictions (part 2)—Measuring retail media, Starbucks drones, ...
The Daily: More very specific 2024 predictions (part 1)—A Paramount sale, Nordstrom's next move, and NBA TV rights
Audio
The Daily: More very specific 2024 predictions (part 1)—A Paramount sale, Nordstrom's next move, and ...
The Weekly Listen: The biggest AI story no one is talking about, YouTube takes over the TV, and personalized seat-back ads
Audio
The Weekly Listen: The biggest AI story no one is talking about, YouTube takes over the TV, and ...
The Daily: What a TikTok ban could do to social search and how AI-powered chatbots are changing how we look for things
Audio
The Daily: What a TikTok ban could do to social search and how AI-powered chatbots are changing how ...