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Channing and Company

Coffee Uplifts People

Coffee Uplifts People (CUP) is redefining coffee’s role in society, making each CUP a symbol of empowerment and equity. Channing & Company helped craft a brand that not only stands out but also uplifts.

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Kartan Superfoods

Harness the Strength of Nature with the ancient power of baobab and embrace a healthier, more vibrant you with each scoop.

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CUP x Shopify: Brand Partnership

In the heart of New York City, Coffee Uplifts People (CUP) and Shopify have united to create The Home & Fuel for Entrepreneurs. This partnership embodies the entrepreneurial spirit of NYC, merging Shopify's leading digital platform with CUP's commitment to Diversity, Inclusion, Representation, and Equity (D.I.R.E.).

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BLK Men in Tech

Urban design draws together the many strands of place-making stewardship.

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CUP x Rivian: Brand Partnership

Discover the essence of innovation with the Coffee Uplifts People x Rivian. This collaboration merges the art of specialty coffee with groundbreaking automotive technology, creating a mobile café experience like no other.

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Patfacts 2

Patfacts 2: More Than a Dream delves into the essence of building your dreams. A collection of illustrated bite-sized principles designed to inspire and empower you in your journey from dreamer to achiever.

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Patfacts: Community Programming

Patfacts Activations & Community Programming is an initiative that goes beyond a simple book launch. It is a movement designed to inspire and equip individuals to pursue their dreams, centered around the release of Patfacts 2: More Than A Dream. This program combines immersive experience design, strategic marketing, and impactful literacy initiatives to create a transformative impact on communities.

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New York Brand Design Studio
Championing Entrepreneurial
Brands & Creatives*

[*Creatives = Founders, CEOs, CMOs, and people with great ideas]

We design ambitious brands!

We’re an entrepreneurial Brand Design Studio in New York City.

We empower startups and industry leaders to grow and create new brands through strategic business strategy and innovative design. Working with some of the world’s most successful founders, CEOs, and CMOs, we transform bold ideas into industry-defining brands.

14+
Years Transforming Brands
257
Brands Transformed
$88M
Brand Value Created
3
Successful Acquisitions & Exits

Our Expertise

CHANNING & COMPANY

Work

Better Brands by Design

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Coffee Uplifts People: Flagship

CUP x Shopify: Brand Partnership

Coffee Uplifts People: App Design & Marketing

Coffee Uplifts People: Brand Design

Channing & Company is a NYC brand design studio transforming ambitious ideas into industry-leading brands, shaping culture, and improving lives through design.

Channing & Company: Brand Design

Coffee Uplifts People: Retail Marketing

CHANNING & COMPANY

At a glance

Better Brands by Design

14+

Years Transforming Brands

257

Brands Launched

$88M

Brand Value Created

3

Acquisitions & Exits

328

Partnerships

$170M

Enterprise Revenue

Harnessing the power of Design & Collaboration

We Design Ambitious Brands!

Services

Transforming ambitious ideas into iconic brands!

CHANNING & COMPANY

better brands by design

CHANNING & COMPANY

better brands by design

channing & company

ambitious brands welcome

Where Design Meets Entrepreneurial Spirit: We don’t just build brands—we build market leaders!

Process

♾️

Channing & Company is an independent Black-owned brand design studio in New York City. We are a collaboration-driven studio that partners with mission-driven entrepreneurs and brands to create strategically aligned design that inspires and produces lasting impact.

01 /

Finalize Scope, Timing, and Budget. We'll prepare and send the scope of work, services agreement, and invoice.

Onboarding

02 /

With a discovery and brand audit, Channing & Company will work to understand the business issues you face so that we can co-design an effective brand strategy for you. That understanding will inform all of our work together.

Discovery

03 /

Strategy is the foundational step for building a successful brand. What is your promise? How should you behave? We’ll get to the heart of that and much more. We’ll define your purpose, personality, and positioning, and pinpoint what archetype represents you.

Strategy

04 /

Your brand's visual design should be working for your business, not against it. Brand identity design is more than just a logo. It’s the behavior and personality of your brand, the consistent touchstone your customers experience, and the promise your employees deliver to them. It is your heart and mind made real.

Design

05 /

We'll ensure your team has access to all the assets created. This is the culmination of our strategic and creative efforts, transforming strategy and visionary concepts into tangible realities.

The power of brand design in action— transforming brands, driving business, and improving lives.

Delivery

Contact

Transforming ambitious ideas into iconic brands!

Work with us.
- Let's Talk.

Let's design your great idea.
Ambitious brands welcome!

At Channing & Company, we don’t just build brands—we build market leaders. We empower ambitious startups and industry heavyweights to dominate their markets through strategic business planning and cutting-edge brand design. As New York’s go-to branding agency, we create brands and products that not only stand out but also leave the competition in the dust.

Got a bold idea? Let’s bring it to life. Whether you’re ready to partner up or just want to chat, drop us a message—because every game-changing idea starts with a conversation!

Our Ethos

Better
Brands
by Design

Social

    Nice to meet you

    Email address

    Optional

    Subject

    Investment

    Timeline

    Your name

    14+
    Years Transforming Brands
    257
    Brands Launched
    3
    Successful Acquisitions & Exits
    $170M
    Enterprise Revenue
    Facebook
    Twitter
    Instagram
    Linkedin
    Founder
    CHANNING & COMPANY

    better brands by design

    CHANNING

    better brands by design

    &COMPANY

    Services

    Transforming visionary ideas into iconic brands!

    Philosophy

    ♾️

    Better Brands by Design means creating brands that are not only successful in the market but also meaningful in the world. We are proud to partner with you to meet this challenge, turning your vision into reality through the power of design.

    Better Brands by Design is the guiding philosophy at Channing & Company, defined in our belief that great design has the power to transform both businesses and communities.

    We are committed to crafting brands that not only succeed but also make a meaningful impact. Through intentional, thoughtful design, we partner with mission-driven entrepreneurs and organizations to elevate their business and uplift the communities they serve. At Channing & Company, we believe in the transformative power of design to create a better world—one brand at a time.

    Our approach blends artistry with strategic insight, ensuring that every brand we touch is both beautiful and purposeful.

    Better Brands by Design

    Craft /

    We are champions of our craft, dedicated to excellence in every detail. We believe in substance over smoke, taking even the smallest or seemingly "unimportant" assignments and doing them exceptionally well.

    Our work is recognized not just for the brands we collaborate with but for the innovation, quality, and care that define our process.

    Design Mastery: We Are Champions of Craft.

    Commerce /

    Our work begins with strategy. We understand that design is more than just aesthetics—it's a powerful business tool. By creating a solid strategic foundation, we align our creative efforts with your business goals, driving growth and success.

    Our strategy-first approach ensures that every design decision we make is purposeful, impactful, and geared toward elevating your brand in the marketplace.

    Driving Your Brand Forward: Strategic Design, Measurable Impact.

    Culture /

    We design with cultural insight and relevance at the forefront. Our work and our team are culturally attuned, ensuring that the brands we create are inclusive, representative, and resonate deeply with diverse audiences.

    We believe that design has the power to reflect and shape culture, and we use this power to create brands that are not only relevant today but also set the stage for tomorrow.

    Cultural Insight, Creative Output. Connecting Brands with Culture.

    Community /

    We are purpose-driven and forward-facing, committed to using design as a tool for positive social impact. We believe that brands have a responsibility to the communities they serve, and we work to ensure that our designs contribute to the well-being and progress of these communities.

    Through collaboration and commerce, we elevate our community, creating a lasting impact that goes beyond the bottom line.

    Design that uplifts and empowers. Creating Brands with Purpose.

    Services

    Transforming visionary ideas into iconic brands!

    1

    Brand Strategy

    4

    Marketing

    2

    Visual Identity & Logos

    5

    Web & App Design

    3

    Product & Packaging

    6

    Experience

    contact us
    02

    We brand ambitious companies.

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