MILE - Medical Information Leaders in Europe

In a recent survey, most AI users (56%), are not confident that AI chatbots provide accurate health information! To find out how MILE - Medical Information Leaders in Europe are working to improve access to trusted medicine information, check out our website https://lnkd.in/eqJu7Xkw #medicalinformation #digitalhealth #AI #chatbots #pharma #medicalaffairs #misinformation https://lnkd.in/eJRVYT6T

Management are expecting AI to improve overall productivity, but the technology is not a "magic pill" - it can't create efficiency where there isn't any to begin with. Inserting AI into inefficient processes, can actually increase the risk of making work harder on teams. Read this interesting article on how to efficiently introduce AI into your workplace. To find out how MILE - Medical Information Leaders in Europe are working on guidance on implementing AI into Medical Information, contact us at [email protected] #medicalinformation #ai #digitalhealth #pharma #medicalaffairs https://lnkd.in/eRtW2vpu

CLOSING DATE FOR COMMENTS: 10TH SEPTEMBER 2024 You still have time to comment on the FDA updated guidance on how to respond to medical misinformation on prescription drugs and medical devices. This is your opportunity to shape the guidance to ensure that it meets the needs of consumers of medical information and avoid the further spread of misinformation. The full document is available here and comments are welcome: https://lnkd.in/d7cGAZSZ #medicalinformation #misinformation #digitalhealth #guidance

Did you know that the amount of medical knowledge is said to double every 73 days? Consequently, how are HCPs able to stay up to date with accurate medical information to ensure appropriate treatment for their patients? MILE - Medical Information Leaders in Europe we are working to ensure better access to trusted medicines information to help support both HCPs and patients stay informed with the latest information. To find out more about what MILE are working on, contact us at [email protected] #medicalinformation #digitalhealth #misinformation #medicalaffairs #pharma #medicines

Exposure to seamless digital experiences across consumer brands has set a standard for what patients expect from healthcare brands. Patients want to be able to schedule appointments, access medical information and receive healthcare services quickly and efficiently. Patients interacting with a healthcare website or app expect to quickly understand its value and whether the offer applies to them. Read the full article at: https://lnkd.in/exi2Pp8v #medicalinformation #digitalhealth #pharmaceutical #medicalaffairs

MILE would like to officially welcome onboard Mundipharma Research Limited who joined as MILE members this month. This makes them the sixth company to join us this year and we look forward to working with them in 2024 and beyond. Mundipharma brings us to 35 MILE members, if you are interested in becoming the next MILE member and collaborating with like-minded individuals, please visit our website https://lnkd.in/d9b4bmMX. #MILE #pharma #medicalinformation #collaboration

'Human Physician' advice is perceived as significantly more reliable than 'AI' and 'human physician +AI' according to a study assessing the general publics opinion on the generation of healthcare advice. The full study report is available in the Nature journal. https://lnkd.in/ei6Q78iS If your pharmaceutical company is not yet a MILE member, please contact us at [email protected] to discover the benefits of membership. We hope to welcome you soon. #medicalinformation #digitalhealth #medine #AI #medicaladvice #misinformation #disinformation

In Europe, we do not have direct to patient advertising for prescription medicines, however this is permitted in other countries such as the USA. A recent study has now shown that the similarities and proximity between disease awareness advertising and prescription drug promotion have been found to confuse patients and disconcert their understanding of a drug’s benefits or risks. It can be difficult for patients to ensure they are getting accurate and trusted medicines information about their medications without advertising from the manufacturers potentially adding to the confusion. Not a MILE - Medical Information Leaders in Europe member yet? Learn more athttps://lnkd.in/eKc2YJWD https://lnkd.in/dmcUWtZU

Interesting article on the general public's lack of understanding on how scientific information evolves as more data is collected. Members of the general public want a finite answer that does not change or evolve. When data suggests a new finding and it is reported, the expectation is that the information reported before has become sacrosanct and no new information can be introduced. This can lead to people assuming that "someone" lied about the previous information or that mis- or dis-information is being shared. If your pharmaceutical company is not yet a MILE - Medical Information Leaders in Europe member, please contact us at [email protected] to discover the benefits of membership. We hope to welcome you soon. #medicalinformation #digitalhealth #medicine #pharma #misinformation #disinformation https://lnkd.in/dRzeXfH3

Michelle Bridenbaker and Helen Surrey will be representing MILE - Medical Information Leaders in Europe at the PIPA - Pharmaceutical Information and Pharmacovigilance Association Conference on the 18-19th September. If you are attending this meeting, please listen to our session and come and say hello. Not a MILE member yet? Learn more athttps://lnkd.in/eKc2YJWD #medicalinformation #digitalhealth #medicine #medicalaffairs #pharma