Aura Blockchain Consortium

At the Vogue Business Fashion Future event in NYC, our CEO Romain Carrere joined a panel to discuss the transformative impact of digitizing fashion. He focused on the 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗮𝘀𝘀𝗽𝗼𝗿𝘁—a breakthrough tool to authenticate, trace, and elevate customer experiences. "There is a convergence of customer values and sustainability; digital product passports both help authenticate and trace goods, while adding extra perks for customers." – Romain Carrere. At Aura, we’ve already created digital IDs for over 50 million luxury products, all securely recorded on our blockchain. This is how we’re empowering luxury brands to preserve heritage, ensure authenticity, and craft an unparalleled experience for their customers. Thank you to Vogue Business for inviting us to this insightful event. #DPP #VogueBusiness #DigitalID #Blockchain 

Aura's community came together in Paris for an exclusive evening of connection, knowledge-sharing, and celebration as we marked the milestone of our member brands recording over 50 million luxury products on our blockchain.    The gathering highlighted Aura’s unique value, creating an environment for brands to collaborate, share insights, and explore the evolving role of blockchain in protecting consumer data and securing digital assets.    Franck LE MOAL CIO of LVMH, underlined the importance of Digital Product Passports (DPPs) in redefining the customer relationship.   Cristiano Busetto, Head of Blockchain at OTB highlighted how complete digital product IDs are essential to prepare for the arrival of DPPs.   Yann GILLES, Distribution & Finance Solutions Director at Louis Vuitton demonstrated how they are using Aura’s API to track each step in the traceability of LV Diamonds.   Lalique showcased how integrating augmented reality into their DPP has created a truly differentiating customer experience.     Guests could engage with live demonstrations of some of our member brands’ use cases, offering a hands-on experience of how Aura’s technology is reshaping the customer experience.    Stay tuned for more in-depth insights on key discussions from the evening.    #AuraBlockchainConsortium #Community #Collaboration #LuxuryUnblocked

Luxury Brands Embrace Blockchain: Aura Surpasses 50 Million Products    Aura Blockchain Consortium continues to lead the way in luxury traceability, now registering over 50 million products on our platform. Through our unique support and flexible solutions, luxury brands trust Aura in building deeper connections with their consumers through full lifecycle traceability and enhanced experiences.    With over 50 luxury brands now part of our consortium, Aura is becoming the go-to solution for full scaling digital identity initiatives, especially as brands prepare for the upcoming EU Digital Product Passport (DPP) regulation.    By joining Aura, brands safeguard their heritage, enhance product integrity, and enrich the customer experience through authenticity and storytelling.     How did we manage to already support over 50 member brands in their digital transformation? Stay tuned to find out!     Together, we’re shaping the future of luxury.    #Luxury #Innovation #DPP #Blockchain 

Hennessy Elevates Tradition through Innovation: The Café 11 V.S.O.P Journey     Hennessy's first-ever community-created bottle, a unique collaboration between Hennessy, Café 11 NFT holders, and artist Johnsville, is now available for redemption. A bottle that exemplifies how digital assets can be integrated into the world of luxury spirits to create a whole new customer experience.    For those who participated, now is your opportunity to transform your Café 11 NFT into a tangible symbol of innovation and craftsmanship, delivered right to your door.    Through our Multi-Token Minter, owners are able to seamlessly claim their NFTs directly into their wallets, ensuring a smooth and efficient experience.    Experience the future of luxury, where tradition meets innovation.      #InnovationMeetsTradition #LuxuryBlockchain #NFT #Hennessy 

Embracing DPP technology is much more than a regulatory requirement – for early adopters, DPPs offer a powerful competitive advantage, building customer trust and laying the groundwork for far-reaching future innovation. Our CEO Romain Carrere spoke with FashionUnited about how Aura is helping brands unlock the full potential of DPPs, the benefits of blockchain-based models, and our exciting collaborations with members brands MCM WORLDWIDE and Miu Miu. From enhanced traceability and product authentication to elevated customer experiences and brand storytelling, DPPs offers an abundance of utilities, with even more possibilities on the horizon.  At Aura Blockchain Consortium, we are driven by a mission to set new standards for the luxury industry, with DPPs serving as a central pillar of our sector’s future. To fully harness this technology, it’s crucial that brands prioritise DPPs today. Read the full article here: https://lnkd.in/ecshbnWz #Luxury #Innovation #Blockchain #DPP 

Our Onboarding Manager Daniela Grossen was delighted to participate in a guest lecture titled ‘The Fashion Industry Visibility Revolution’ for SDA Bocconi’s MAFED (Master in Fashion, Design & Experience) students, alongside our partner Temera, exploring how blockchain and IoT will reshape the Fashion & Luxury Industry. Daniela highlighted the initiatives of Aura Blockchain Consortium in supporting brands to utilise blockchain technology, adding an extra layer of security and trust to product traceability across the entire supply chain. This approach emphasises longevity, trust, and immutability. Thank you to SDA Bocconi and Gian Mario Borney for inviting us. It’s always inspiring to engage with the next generation, as they play a pivotal role in shaping the future landscape of the luxury industry. #SDABocconi #Fashion #Traceability #Blockchain

This week, OTB Group hosted us at the stunning Diesel Farm in Marostica, Italy, for our strategy day. Delving into crucial topics such as upstream and downstream traceability, it is always a powerful moment when our member brands gather to discuss the future of our industry and ways to further enhance the customer experience. This collective thinking and knowledge-sharing exemplifies the uniqueness of our Consortium, demonstrating how collaboration can drive real change and set new standards for the luxury industry. Thank you to OTB for graciously hosting us. We’re excited to show you the things we are working on!    #AuraBlockchainConsortium #Luxury #Collaboration  

  We are delighted to officially welcome MCM to our Consortium as they launch their first Digital Product Passport (DPP) for the new MCM x Harper Collective.     This initiative reinforces MCM's commitment to innovation and sets new standards for trust and transparency in the luxury industry. Each piece in the collection comes with a Digital Product Passport, enabled through Aura Blockchain Consortium’s platform.    Customers can access the DPP by scanning the NFC chip located just above the metal plaque on the front of the suitcase, provided by our partner Temera. The DPP allows customers to effortlessly verify the authenticity and sustainability of their purchases with a simple scan.     This innovation ensures that each MCM x Harper Collective piece is genuine and eco-friendly, with the entire lifecycle of the product transparently documented and easily accessible to the customer.    We are proud to support this project and look forward to our continued collaboration.    #MCMWorldwide #DPP #Luxury #Blockchain 

Our member brand Louis Vuitton unveils the third exciting stop in their VIA journey: an exclusive collectible Varsity Blouson designed by Pharrell Williams.    Available as a limited edition to the VIA community, this unique piece is offered in both digital and physical forms, marking the debut ready-to-wear article by Pharrell Williams for VIA. The VIA Varsity Blouson, which made its debut in the 2024 Men’s Fall-Winter Fashion Show, is a contemporary homage to the cowboy.    This digital journey leverages Aura Blockchain Consortium’s Multi-Token Minter (MTM), seamlessly fusing digital art and craftsmanship. This innovative solution reimagines the luxury industry, empowering brands to accelerate their Web3 journey and delve into exciting new realms and communities.      #LouisVuittonVIA #LouisVuitton #Blockchain #PharrellWilliams 

On the occasion of our Annual General Meeting last week, we reflect on an incredible year. With over 40 member brands and more than 40 million products now on our private blockchain, the Aura Blockchain Consortium continues to grow and innovate. This year has been marked by remarkable use cases by our member brands, showcasing our joint commitment to enhancing the customer experience. Our transformative solutions underscore our collective dedication to transparency, authenticity, and circularity in the luxury industry. From pioneering Digital Product Passports to enhancing traceability and empowering brands with innovative solutions, our members have demonstrated the power of collaboration, creating a future where every product tells its story of integrity and excellence. As we look ahead, we remain dedicated to pushing boundaries, driving positive change for the greater good and setting new standards. Together, we are building a brighter, more transparent future for the luxury industry. Join the evolution. #Collaboration #DPP #Blockchain #Luxury #Transparency