CLARITY
IN CANNES

Join IAS and Publica by IAS for a happy hour aboard the Sonishi Yacht as we cheers to the start of a successful week of forging new friendships and strengthening old ones.

Fireside Chat
Safeguard Your Brand in the Era of AI-Powered Misinformation
11:10 -11:25 AM CEST

One of the most critical media quality challenges facing advertisers today is the rampant spread of misinformation, especially as AI-powered deepfakes target a global election year, with voters in 60 countries heading to the polls. While misinformation in media is nothing new, Gen-AI and user-generated content has taken it to a whole new level, endangering brands’ ability to effectively reach consumers across social media and the open web. Join Lisa Utzschneider, CEO of IAS on how best to navigate the rise of misinformation, protect your brand, and continue to scale throughout this election season and beyond.

Panel
It’s All About the Context: Leveraging AI to Reduce Brand Risk and Maximize Brand Equity
11:25 AM - 12:00 PM CEST

Brand safety and suitability is essential in today’s advertising climate as consumers increasingly hold advertisers’ feet to the fire for ad placements adjacent to inappropriate content. Making matters worse, the result of misplaced ads may lead to lower levels of brand favorability and trust, which in turn can severely hurt a brand’s reputation. Hear from leading media and marketing executives on leveraging AI to ensure brand safety and suitability across CTV, social, the open web, and emerging media.

With tens of thousands of thoughts, photos, and videos making their way to social media every second, it’s increasingly challenging for brands to manage the context their ads may appear in. Join IAS, Meta, and industry experts for a discussion on the most effective ways brands can leverage brand safety and suitability on social media — especially during a global election year.

Givsly's Karaoke for Causes Presented By Flowcode is taking over the official Cannes Lions Tuesday Happy Hour on the Palais Terrace. The event will feature influential executives singing karaoke for nonprofit donations. Join this one-of-a-kind experience to see industry leaders take the mic for a great cause.

Between surges in risky content, the rise of AI, and brands vying for consumers’ attention, advertisers need one thing: answers. In this session, we'll kick off with a fireside chat on combating misinformation with Craig Ziegler (SVP, Product, IAS) and Clément Bascoulergue (Country Manager, IAS), followed by a panel discussion with Caroline Hugonenc (SVP, Research & Insight, Teads), Mike Follet (CEO, Lumen), and Seb Larre (Global Head of Digital, Publicis Media) to discuss what’s next for attention.

Navigating the Advertising Landscape:
Join IAS and Molson Coors for important fireside chat focused on Women in Marketing. Brand Marketers can request an invitation directly through Brand Innovators.

Navigating the Advertising Landscape:
In the complex world of digital advertising, the panel featuring experts from IAS and GroupM delves into the delicate balance advertisers must strike between leveraging social platforms and supporting premium publishers on the open web. The discussion covers key themes such as brand safety, data privacy, measurement, and optimization strategies and takeaways for how advertisers can effectively balance their investments across different channels to both maximize ROI while safeguarding and scaling their brands.

Join IAS for an unparalleled dining experience aboard the majestic Sonishi yacht. You can expect an unforgettable evening dedicated to fostering connections and celebrating leadership with a curated local menu and live performances.

*Please note: This event is invitation only.

Let’s bid adieu to Cannes Lions 2024! Whether you are a Cannes Lions veteran or this was your maiden voyage, at this private dinner, we’ll toast to future collaborations.
*Please note this dinner is invite only.