The National Day for Truth and Reconciliation, which coincides with Orange Shirt Day, is a time to honour and reflect on the tragic history and ongoing legacy of residential schools in Canada. To inspire reflection across our network, we’re sharing some useful resources for those interested in learning more about the day. The Indigenous Ally Toolkit created by Montreal Indigenous Community NETWORK is a powerful guide on how to be an Indigenous ally. And for parents, CBC/Radio-Canada Kids has a helpful list of kid-friendly resources for children to learn more about Indigenous people in Canada. --- La Journée nationale pour la vérité et la réconciliation, qui coïncide avec la Journée du chandail orange, est l'occasion de rendre hommage et de réfléchir à l'histoire tragique et à l'héritage permanent des pensionnats autochtones au Canada. Afin d'inspirer la réflexion au sein de notre réseau, nous partageons quelques ressources utiles pour ceux qui souhaitent en savoir plus sur cette journée. La boîte à outils des alliés autochtones créée par le Montreal Indigenous Community NETWORK est un guide puissant sur la façon d'être un allié autochtone. Et pour les parents, CBC/Radio-Canada Kids propose une liste utile de ressources adaptées aux enfants pour leur permettre d'en savoir plus sur les peuples autochtones au Canada. Ally Toolkit: https://lnkd.in/ex3-6B6W CBC/Radio-Canada Kids resources: https://www.cbc.ca/kids/
MSL Group Canada
Public Relations and Communications Services
Toronto, Ontario 2,940 followers
Deep influence, Global Impact. Social by design, MSL Canada is an award-winning, integrated communications agency.
About us
MSL is an award-winning, PR-led creative communications agency. We leverage data and human insights to create stories, content and experiences that transform the way people think, feel and behave. As trailblazers in influencer content marketing, we have pioneered groundbreaking programs and are fueled by being at the forefront of emerging opportunities across social, digital and creative. We are champions of collaboration. We do our best work when we work together with like-minded colleagues and fellow experts – and our clients agree. We specialize in delivering multi-channel programs that drive business impact for some of the world’s most exciting brands. Great work starts with great people – and we have some of the industry’s best. We’re in the business of changing minds and inspiring hearts.
- Website
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https://canada.mslgroup.com/
External link for MSL Group Canada
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Specialties
- Public Relations (PR), Digital, Digital Communications, Social Media, Influencer Marketing, and Advertising
Updates
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Today, we welcomed our clients, agency partners and leading creators for MSL Canada’s inaugural Influencer Marketing Summit! We kicked off the morning with the MSL team uncovering four ripples that are set to make waves across the influencer marketing industry including: 📣 A new era of endorsement 🫶 Community connections 🧠 Challenging attention deficit mindsets ✊ Empowering enthusiasts A big thank you to Sara Koonar and Platform Media & Management Inc. creators for joining us and facilitating a brilliant panel discussion on the emerging value system of “underconsumption core” driven by honesty, authenticity and transparency. Here's to the innovative ideas and collaborations that will help us continue to shape the future of influence together! #InfluencerMarketing #PublicRelations #InfluencerAgency #PRAgency
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MSL Group Canada reposted this
Changing the law one paw at a time with the first-ever Pet-ition! Learn more about this historic campaign at https://lnkd.in/gk8uZDdr and get involved at Pet-ition.ca Big thanks to our amazing client Mattie’s Place and to our partners ThePub Productions, North Strategic, Nurun and MSL Group Canada.
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Do you have a passion for innovative PR and consumer brand storytelling? Do you like thinking and doing the next and the new? If so, you should join our team at MSL and work with us on multichannel, creative campaigns for some of the world’s most iconic brands. We’re currently hiring for one position: Sr. Account Manager https://lnkd.in/g64BXivV We look forward to meeting you! #MSLCanada #HiringandPromotion #Creativity #Recruiting +++ Êtes-vous passionné par les relations publiques innovantes et les marques grand public ? Aimez-vous penser, créer et faire partie du changement ? Si tel est le cas, vous devriez rejoindre notre équipe chez MSL et travailler avec nous sur des campagnes créatives pour certaines des marques les plus emblématiques au monde. Nous embauchons actuellement pour un poste: Associé de compte Nous avons hâte de vous rencontrer! #MSLCanada #EmbaucheetPromotion #Créativité #Recrutement
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We’re incredibly honoured to be recognized once again at this year’s Canadian Public Relations Society (CPRS) - Toronto Achieving Communications Excellence (ACE) Awards. The MSL team won Bronze for Best Use of Influencers Campaign for their buzzworthy Olay Super Serum Launch in 2023. This “holy grail” product of five serums in one was launched with a multi-phased, paid and organic campaign that included two glitzy events in New York and Toronto and curated partnerships with leading influencers and KOLs. To say the campaign was a success would be an understatement. The approach reached millions online and propelled Olay Super Serum to become the #1 Olay product in Canada. We’re so thrilled to share and celebrate this hard-earned win with Procter & Gamble! 🏆 To learn more about the campaign, please visit: https://lnkd.in/g2CHG_-P #CPRSAwards #MSL #P&G +++ Nous sommes très honorés d'avoir été reconnus une fois de plus lors de la remise des prix Achieving Communications Excellence (ACE) de la Société canadienne des relations publiques (SCRP) à Toronto cette année. L'équipe de MSL a remporté le prix Bronze de la meilleure campagne d'utilisation des influenceurs pour le lancement du super sérum Olay en 2023. Ce produit miracle, qui donne le pouvoir de cinq sérums en un, a été lancé grâce à une campagne payante et organique en plusieurs phases, comprenant deux événements prestigieux à New York et à Toronto, ainsi que des partenariats avec des créateurs de contenus. Dire que la campagne a été un succès serait un euphémisme. L'approche a atteint des millions de personnes en ligne et a propulsé le Super Sérum de Olay au premier rang des produits Olay au Canada. Nous sommes ravis de partager et de célébrer cette victoire durement gagnée avec P&G ! 🏆 Pour en savoir plus sur la campagne, visitez le site : https://lnkd.in/g2CHG_-P #CPRSAwards #MSL #P&G
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MSL Group Canada reposted this
Congratulations to our colleagues Publicis Media on the launch of Epsilon ID, a new data solution developed to empower our teams and clients to better understand Canadians’ interests, behaviors, and psychographics to build more relevant campaigns. Learn more about it here: https://lnkd.in/gh2JRNHk
Looking for a new and effective way to gain net new audiences in Canada? Tired of using countless tools for your media planning and buying? We’ve got the solutions for you! Our teams at Publicis Media in Canada have been working hard to develop Epsilon ID and Growth OS, two solutions on one platform that will ease and give a boost to your #marketing campaigns. To learn more about how our solutions can help unlock growth for your organization, click here: https://lnkd.in/g2sZk_Uu -- Vous cherchez un moyen nouveau et efficace de gagner de nouveaux publics au Canada ? Vous en avez assez d'utiliser un nombre incalculable d'outils pour votre planification et vos achats médias ? Nous avons les solutions qu'il vous faut ! Nos équipes de Publicis Media au Canada ont travaillé sans répit pour développer Epsilon ID et Growth OS, deux solutions intégrées qui faciliteront et donneront un coup de pouce à vos campagnes de #marketing. Pour en savoir plus sur la façon dont nos solutions peuvent contribuer à la croissance de votre organisation, cliquez ici : https://lnkd.in/g2sZk_Uu
Epsilon ID & Publicis Growth OS
betteroutcomesbypublicis.ca
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To learn more about what's on Canadians' minds, we needed better Canadian data. As it turns out, our friends at Publicis Media in Canada were already working on a solution with the development of Epsilon ID, a proprietary solution for our teams and clients to gain access to strong, reliable data for better insights and better campaigns. Learn more about it here: https://lnkd.in/g2sZk_Uu
Looking for a new and effective way to gain net new audiences in Canada? Tired of using countless tools for your media planning and buying? We’ve got the solutions for you! Our teams at Publicis Media in Canada have been working hard to develop Epsilon ID and Growth OS, two solutions on one platform that will ease and give a boost to your #marketing campaigns. To learn more about how our solutions can help unlock growth for your organization, click here: https://lnkd.in/g2sZk_Uu -- Vous cherchez un moyen nouveau et efficace de gagner de nouveaux publics au Canada ? Vous en avez assez d'utiliser un nombre incalculable d'outils pour votre planification et vos achats médias ? Nous avons les solutions qu'il vous faut ! Nos équipes de Publicis Media au Canada ont travaillé sans répit pour développer Epsilon ID et Growth OS, deux solutions intégrées qui faciliteront et donneront un coup de pouce à vos campagnes de #marketing. Pour en savoir plus sur la façon dont nos solutions peuvent contribuer à la croissance de votre organisation, cliquez ici : https://lnkd.in/g2sZk_Uu
Epsilon ID & Publicis Growth OS
betteroutcomesbypublicis.ca
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Proud of our amazing team who joined this Power of One DE&I initiative with our Publicis Groupe Canada family and dozens of others across our agencies to bring this campaign to life for CEE Centre for Young Black Professionals 👏 The team at MSL supported with strategic communications and influencer engagement to drive strong results for this powerful campaign.
Massive kudos to the CEE Centre for Young Black Professionals and all the teams across our agencies for their outstanding work on the 'Who I Really Am' campaign, earning us recent wins at the D&AD and the Marketing Awards. We could not have done it without our 40+ experts whose time, passion and dedication helped bring this project to life. We're also excited to share that our campaign has been shortlisted for several other awards. So stay tuned - more updates coming soon! Leo Burnett Canada, Publicis Canada, Publicis Hawkeye Canada, North Strategic, MSL Group Canada, Zenith, Spark Foundry Canada, Starcom Canada, Notch Video, Saatchi & Saatchi Canada, ThePub Productions, Publicis Sapient
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Are you a strong communicator with a passion for all things beauty, proven leadership skills, and at least five years of PR/communications experience? If so, our client Procter & Gamble Canada has an exciting job opportunity for you! The brand is looking for a full-time, contract Communications Manager in Toronto for its beauty portfolio. To learn more about the role and how to apply, check out this link: https://lnkd.in/gKnqEbk9
Communications Manager, Beauty (Contract Position) in North York, Ontario, Canada | Brand Management/Marketing at Procter & Gamble
pgcareers.com
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We’d like to send a big shoutout to our client Walmart Canada for being recognized as a 2024 Excellence in Retailing Award winner by the Retail Council of Canada! Congratulations on this well-deserved award! 👏👏
We’re pleased to share that we’ve been recognized as a 2024 Excellence in Retailing Award winner by Retail Council of Canada!🏆 For the second year in a row Walmart Canada has won this prestigious award in the Health, Safety and Wellness category. The award recognizes the innovation and creativity of Walmart Canada's WeCare program, which focuses on the standardization, simplification and personalization of our health and safety program. “A huge thank you to all the Safety Teams across our Walmart Canada stores who take a vision and bring it to life! This is dedicated to all your hard work that results in our associates and customers getting home to the people and things they love the most.” – Kerri O'Neill (She/Her) CRSP, RRP, CVRP, Manager, Health & Safety. Congratulations to all of this year’s #RCCSTORE24 winners! Learn more about the 2024 Excellence in Retail Awards here: https://lnkd.in/gjCJ76wY Grant Coad, Kerri O'Neill (She/Her) CRSP, RRP, CVRP, Don Berezowski, Mark Patzalek, Terry Yee, Jenny Leiber, John Bayliss #Awards #Health #Safety #Wellness #RCCSTORE24 #Walmart #WalmartCanada