We’re incredibly honoured to be recognized once again at this year’s Canadian Public Relations Society (CPRS) - Toronto Achieving Communications Excellence (ACE) Awards. The MSL team won Bronze for Best Use of Influencers Campaign for their buzzworthy Olay Super Serum Launch in 2023. This “holy grail” product of five serums in one was launched with a multi-phased, paid and organic campaign that included two glitzy events in New York and Toronto and curated partnerships with leading influencers and KOLs. To say the campaign was a success would be an understatement. The approach reached millions online and propelled Olay Super Serum to become the #1 Olay product in Canada. We’re so thrilled to share and celebrate this hard-earned win with Procter & Gamble! 🏆 To learn more about the campaign, please visit: https://lnkd.in/g2CHG_-P #CPRSAwards #MSL #P&G +++ Nous sommes très honorés d'avoir été reconnus une fois de plus lors de la remise des prix Achieving Communications Excellence (ACE) de la Société canadienne des relations publiques (SCRP) à Toronto cette année. L'équipe de MSL a remporté le prix Bronze de la meilleure campagne d'utilisation des influenceurs pour le lancement du super sérum Olay en 2023. Ce produit miracle, qui donne le pouvoir de cinq sérums en un, a été lancé grâce à une campagne payante et organique en plusieurs phases, comprenant deux événements prestigieux à New York et à Toronto, ainsi que des partenariats avec des créateurs de contenus. Dire que la campagne a été un succès serait un euphémisme. L'approche a atteint des millions de personnes en ligne et a propulsé le Super Sérum de Olay au premier rang des produits Olay au Canada. Nous sommes ravis de partager et de célébrer cette victoire durement gagnée avec P&G ! 🏆 Pour en savoir plus sur la campagne, visitez le site : https://lnkd.in/g2CHG_-P #CPRSAwards #MSL #P&G
MSL Group Canada
Public Relations and Communications Services
Toronto, Ontario 2,755 followers
Deep influence, Global Impact. Social by design, MSL Canada is an award-winning, integrated communications agency.
About us
MSL is an award-winning, PR-led creative communications agency. We leverage data and human insights to create stories, content and experiences that transform the way people think, feel and behave. As trailblazers in influencer content marketing, we have pioneered groundbreaking programs and are fueled by being at the forefront of emerging opportunities across social, digital and creative. We are champions of collaboration. We do our best work when we work together with like-minded colleagues and fellow experts – and our clients agree. We specialize in delivering multi-channel programs that drive business impact for some of the world’s most exciting brands. Great work starts with great people – and we have some of the industry’s best. We’re in the business of changing minds and inspiring hearts.
- Website
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https://canada.mslgroup.com/
External link for MSL Group Canada
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Specialties
- Public Relations (PR), Digital, Digital Communications, Social Media, Influencer Marketing, and Advertising
Updates
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MSL Group Canada reposted this
Congratulations to our colleagues Publicis Media on the launch of Epsilon ID, a new data solution developed to empower our teams and clients to better understand Canadians’ interests, behaviors, and psychographics to build more relevant campaigns. Learn more about it here: https://lnkd.in/gh2JRNHk
Looking for a new and effective way to gain net new audiences in Canada? Tired of using countless tools for your media planning and buying? We’ve got the solutions for you! Our teams at Publicis Media in Canada have been working hard to develop Epsilon ID and Growth OS, two solutions on one platform that will ease and give a boost to your #marketing campaigns. To learn more about how our solutions can help unlock growth for your organization, click here: https://lnkd.in/g2sZk_Uu -- Vous cherchez un moyen nouveau et efficace de gagner de nouveaux publics au Canada ? Vous en avez assez d'utiliser un nombre incalculable d'outils pour votre planification et vos achats médias ? Nous avons les solutions qu'il vous faut ! Nos équipes de Publicis Media au Canada ont travaillé sans répit pour développer Epsilon ID et Growth OS, deux solutions intégrées qui faciliteront et donneront un coup de pouce à vos campagnes de #marketing. Pour en savoir plus sur la façon dont nos solutions peuvent contribuer à la croissance de votre organisation, cliquez ici : https://lnkd.in/g2sZk_Uu
Epsilon ID & Publicis Growth OS
betteroutcomesbypublicis.ca
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To learn more about what's on Canadians' minds, we needed better Canadian data. As it turns out, our friends at Publicis Media in Canada were already working on a solution with the development of Epsilon ID, a proprietary solution for our teams and clients to gain access to strong, reliable data for better insights and better campaigns. Learn more about it here: https://lnkd.in/g2sZk_Uu
Looking for a new and effective way to gain net new audiences in Canada? Tired of using countless tools for your media planning and buying? We’ve got the solutions for you! Our teams at Publicis Media in Canada have been working hard to develop Epsilon ID and Growth OS, two solutions on one platform that will ease and give a boost to your #marketing campaigns. To learn more about how our solutions can help unlock growth for your organization, click here: https://lnkd.in/g2sZk_Uu -- Vous cherchez un moyen nouveau et efficace de gagner de nouveaux publics au Canada ? Vous en avez assez d'utiliser un nombre incalculable d'outils pour votre planification et vos achats médias ? Nous avons les solutions qu'il vous faut ! Nos équipes de Publicis Media au Canada ont travaillé sans répit pour développer Epsilon ID et Growth OS, deux solutions intégrées qui faciliteront et donneront un coup de pouce à vos campagnes de #marketing. Pour en savoir plus sur la façon dont nos solutions peuvent contribuer à la croissance de votre organisation, cliquez ici : https://lnkd.in/g2sZk_Uu
Epsilon ID & Publicis Growth OS
betteroutcomesbypublicis.ca
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Proud of our amazing team who joined this Power of One DE&I initiative with our Publicis Groupe Canada family and dozens of others across our agencies to bring this campaign to life for CEE Centre for Young Black Professionals 👏 The team at MSL supported with strategic communications and influencer engagement to drive strong results for this powerful campaign.
Massive kudos to the CEE Centre for Young Black Professionals and all the teams across our agencies for their outstanding work on the 'Who I Really Am' campaign, earning us recent wins at the D&AD and the Marketing Awards. We could not have done it without our 40+ experts whose time, passion and dedication helped bring this project to life. We're also excited to share that our campaign has been shortlisted for several other awards. So stay tuned - more updates coming soon! Leo Burnett Canada, Publicis Canada, Publicis Hawkeye Canada, North Strategic, MSL Group Canada, Zenith, Spark Foundry Canada, Starcom Canada, Notch Video, Saatchi & Saatchi Canada, ThePub Productions, Publicis Sapient
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Are you a strong communicator with a passion for all things beauty, proven leadership skills, and at least five years of PR/communications experience? If so, our client Procter & Gamble Canada has an exciting job opportunity for you! The brand is looking for a full-time, contract Communications Manager in Toronto for its beauty portfolio. To learn more about the role and how to apply, check out this link: https://lnkd.in/gKnqEbk9
Communications Manager, Beauty (Contract Position) in North York, Ontario, Canada | Brand Management/Marketing at Procter & Gamble
pgcareers.com
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We’d like to send a big shoutout to our client Walmart Canada for being recognized as a 2024 Excellence in Retailing Award winner by the Retail Council of Canada! Congratulations on this well-deserved award! 👏👏
We’re pleased to share that we’ve been recognized as a 2024 Excellence in Retailing Award winner by Retail Council of Canada!🏆 For the second year in a row Walmart Canada has won this prestigious award in the Health, Safety and Wellness category. The award recognizes the innovation and creativity of Walmart Canada's WeCare program, which focuses on the standardization, simplification and personalization of our health and safety program. “A huge thank you to all the Safety Teams across our Walmart Canada stores who take a vision and bring it to life! This is dedicated to all your hard work that results in our associates and customers getting home to the people and things they love the most.” – Kerri O'Neill (She/Her) CRSP, RRP, CVRP, Manager, Health & Safety. Congratulations to all of this year’s #RCCSTORE24 winners! Learn more about the 2024 Excellence in Retail Awards here: https://lnkd.in/gjCJ76wY Grant Coad, Kerri O'Neill (She/Her) CRSP, RRP, CVRP, Don Berezowski, Mark Patzalek, Terry Yee, Jenny Leiber, John Bayliss #Awards #Health #Safety #Wellness #RCCSTORE24 #Walmart #WalmartCanada
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We’d like to congratulate our very own Jessica Savage for being honoured as one of the Top Women Leaders of Toronto for 2024 by Women We Admire. This prestigious award celebrates the achievements of the city’s most inspiring women leaders. Jess was recognized for her unmatched strategic communications skills and for expertly leading her teams and clients through any challenge. She’s a builder of culture-first environments driven by shared values, including a desire to learn, grow, and have a little fun along the way. Congratulations, Jess! +++ Nous aimerions féliciter notre propre Jessica Savage d'avoir été honorée comme l'une des meilleures femmes leaders de Toronto pour 2024 par Women We Admire. Ce prix prestigieux célèbre les réalisations des femmes leaders les plus inspirantes de la ville. Jess a été reconnue pour ses compétences inégalées en matière de communication stratégique et pour l'expertise avec laquelle elle mène ses équipes et ses clients à travers n'importe quel défi. Elle est une bâtisseuse d'environnements axés sur la culture et animés par des valeurs partagées, notamment le désir d'apprendre, de se développer et de s'amuser un peu en cours de route. Félicitations, Jess !
The Top Women Leaders of Toronto for 2024 Women We Admire is pleased to announce The Top Women Leaders of Toronto for 2024. A truly diverse city located in the province of Ontario, over half of the population of Toronto was born outside Canada, including one of the largest concentrations of Americans outside the States. Heather Kay (she/her) (Amazon Web Services - Canada), Christine Cooper (BMO Commercial Bank), Anita Shinde (Deloitte Canada), Silvia Gonzalez-Zamora (KPMG Canada), Joy Shuchat (Grant Thornton LLP), Judy Mellett (Kim) (LifeLabs Medical Laboratory Services), Paula Cruickshank (BDC), Linda Muneka (Robert Half), Flora Wan (Deloitte), Brenda New (EY), Audrey Jacob (Arcadis), Jennifer Riel (IDEO), Kathleen Jinkerson (The Talent Company Ltd.), Sandie Douville (MBA, JD) (EQ Bank | Equitable Bank), Lynn Roger (Bayshore HealthCare), Angela Clayton, CPA ICD.D (Infrastructure Ontario), Mouna Hanna (Whitelaw Twining), Heather Ring (The Caldwell Partners), Cerys Cook (Swift Medical), Samantha Sannella (Cushman & Wakefield), Jessica Diniz(Juvenile Diabetes Research Foundation Canada), Victoria Bovaird (Deloitte Canada), Suzanne Wilkinson (Figure3), Jessica Savage (North Strategic), Jacqueline Loch (AZURE Media), Sarah Palmer (Telecon), Sohana Inderlall (TD Bank Group), Joanna Kervin P.Eng., BASc, GDPA, FITE (Crosslinx Transit Solutions), · Carrie Purcell, MA, eMBA (Insight Research Tech Group), Lesley Warren (Mining Futures), Elaine Mah (Intel), Elana Chan (Google), Frances Martin-DiGiuseppe (Q4 Architects), Sanyam Sethi (Ipsos), Eman El-Fayomi (Canadian Digital Service), Lisa Hemi, CPA, CA (Document Direction Limited), Natalie Tom-Yew (Dentsu Creative), Urmilla Mahabirsingh (BIPOC Executive Search), Cynthia Heyd (Twin-agers), Morgan Marlowe (Perkopolis). Nominate a woman leader at https://lnkd.in/gr_guaPH Sign up for free email newsletter at https://lnkd.in/gFsjdj4 #leadership #womenleadership https://lnkd.in/de7wV_54
The Top Women Leaders of Toronto for 2024
https://thewomenweadmire.com
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MSL Group Canada reposted this
Vice President, Human Resources at North Strategic, MSL Canada & Notch Video; Head of Learning & Development at Publicis Groupe Canada
We have an exciting opportunity for an experienced Talent Acquisition Specialist who has worked on roles across PR, Social, Digital and Influencer to come and partner with our teams at North Strategic and MSL Group Canada! If you're interested, please apply directly using the link below.
Talent Acquisition Manager at Publicis Groupe (Publicis, Leo Burnett, Saatchi & Saatchi)
Our super talented Talent Acquisition team at Publicis Groupe Canada is growing (again!!) - If you are a Bilingual TA Specialist in Toronto with a background in recruiting for Public Relations agencies, please check out the below posting. This is a great role for someone who is keen to work closely with leaders and be a true partner to our wonderful MSL Group brands (MSL Canada, North Strategic, and Notch Video).
Bilingual Talent Acquisition Specialist (Public Relations)
jobs.smartrecruiters.com
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This week, our very own Jessica Savage joined Mia Pearson to lead the #artofpersonalbranding session with the University of Toronto - Rotman School of Management at this year’s #JudyProject once again. They shared some invaluable advice on how women can elevate their personal brands to further their careers and celebrate their achievements. Thank you to the 30 incredible women leaders who participated in this year’s workshop. +++ Cette semaine, Jessica Savage s'est jointe à Mia Pearson pour animer la séance #artofpersonalbranding avec l'Université de Toronto - Rotman School of Management dans le cadre du #JudyProject de cette année. Elles ont partagé de précieux conseils sur comment les femmes peuvent élever leur marque personnelle pour faire avancer leur carrière et célébrer leurs réalisations. Merci aux 30 femmes leaders incroyables qui ont participé à l'atelier de cette année.
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Congratulations to our very own Stephanie Silver who was honoured at the Waterstone Human Capital Canada’s Most Admired event last night in the Emerging category for Chief People and Culture Officers (CPCOs), and who joined in an insightful panel discussion at the Corporate Culture Summit earlier in the day. 🥂👏 Thanks for everything you do to support and build our agency and partners! +++ Félicitations à notre très chère Stephanie Silver qui a été honorée lors de la cérémonie de remise des prix Waterstone Human Capital Canada's Most Admired hier soir dans la catégorie Emerging pour les Chief People and Culture Officers (CPCOs), et qui s'est jointe à un panel de discussion perspicace lors du Corporate Culture Summit plus tôt dans la journée. 🥂👏 Merci pour tout ce que vous faites pour soutenir et développer notre agence et nos partenaires !
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