Véronik L'Heureux

Unleash Your Brand's Story Connect, engage, and build trust with your audience through the power of storytelling. Discover how to craft compelling narratives to elevate your brand's presence. 📚✨

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The latest browser market share in Canada is 48% Chrome. A majority of the web is already cookieless. There is no time to waste. Advertisers need to push ahead even faster to futureproof digital strategies for a cookieless world. Push ahead as if the deadline hasn't changed and use this new window to test & learn different approaches. Refine and tweak your audience and measurement strategies as new learnings are uncovered. Waiting around for Privacy Sandbox to be perfect is a losing proposition.

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#Netflix major AdTech - defo preparing #AI future Thanks Roger! This is the most comprehensive article I am reading on this topic! Watch this space! 📺 #CTV #AdTech #RetailMedia

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EXPLORING THE DYNAMICS OF SHOPPER DIGITAL MEDIA: RMN vs. RAMP. The digital advertising landscape in Canada is witnessing remarkable growth within Retail Media Networks (RMN). According to IAB Canada, RMNs in Canada continue to grow with projections for 2024 indicating ad spend will reach $3.15B in Canada representing 25.9% YOY growth. By 2026, it is anticipated that RMNs will command 25% of all digital ad dollars! The surge is being led by CPG clients who capitalize on RMNs to leverage a retailer’s first-party data, enabling them to deliver targeted ads with relevant messaging to specific shoppers, thereby helping to drive higher sales conversion rates. (Of course, a handful of omnichannel marketing friends tell me they have no choice but to invest😊) On the flip side, Retailer Agnostic Media Platforms (RAMP) carve out their own niche in the digital ad landscape. RAMPs empower brands to connect with a broader, more varied shopper audience, free from the constraints of a singular retail ecosystem. Plus, many RAMPs, including companies like Flipp, ShopLiftr, AdAdapted and GenesisX, provide innovative ad formats offering fresh and engaging advertising experiences. In my view, striking a balance between RMN and RAMP ad solutions is key. A dual-strategy approach offers: 1. A harmonious blend of targeted and broad reach. 2. Increased flexibility to switch between RMN and RAMP based on their performance metrics. 3. The ability to engage shoppers throughout their purchasing journey.   I’m curious about how others approach a digital media strategy for shoppers. How do you navigate the RMN and RAMP landscape? Share your insights in the comments section below! IAB article here: https://lnkd.in/dzpiHCsj. Flipp info here: https://lnkd.in/djZgpSAZ ShopliftR info here: www.shopliftr.com AdAdapted info here: https://www.adadapted.com/ GenesisX info here: www.genesisx.com #shoppermarketing #retailmedia #rmn #ramp #omnichannelmarketing #marketingconsultant Ian Clark Tim Argenas Jacob Smith Cameron Hoernke #retailmarketing

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The programmatic media is in a constant state of evolution with new capabilities and new channels being added for the benefit of marketers. Each year Media in Canada profiles key players in the space. Take a read to learn more about programmatic media is evolving to be more effective. https://lnkd.in/gpwctXGC Teads, The Trade Desk, MiQ

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Media industry leaders came together at the IAB Canada State of the Nation Toronto Summit yesterday, to share thoughts on future of Media👇 🚀 Advertising revenue is projected to reach $𝟏𝟖.𝟏𝐁 in 2024 (from $15.9B in 2023). This growth is fueled by direct channels, the rising traction of RM+, and the continued momentum towards Connected TV. 📊 We finally might have a 𝐜𝐫𝐨𝐬𝐬 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕. Can you believe that? 🔥(called the Ad Creative ID framework) 💡 During the economic downturn, making strategic reductions, rather than slashing budgets indiscriminately, by 𝐚𝐩𝐩𝐥𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐅𝐎 𝐥𝐞𝐯𝐞𝐥 𝐫𝐢𝐠𝐨𝐮𝐫 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚.🎯 🤖 You are already behind if you aren't using AI to achieve greater efficiency thereby optimizing resources. 💪Its time to take control of the situation and do our bit Looking forward to embracing these strategies at Involved Media Canada #Media2024 #MarketingStrategy #Innovation #EconomicInsights #DigitalTransformation

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With the news of DDB, BBDO and TBWA Canada merging into “Omnicom Advertising Services”, it’s officially a new era in the industry. These were three of the most dominant advertising agencies in the country for decades. Anyone working at or with these companies around the world - this is what’s coming. It’s not if, it’s when. So please prepare yourselves. Play chess not checkers with your career and livelihood. You’ve got to look after yourself and your family and you need to start planning what’s best for you right now. To all CEO’s, Boards of Governors, CMO’s, VP Marketing, Director of Marketing, Marketing Managers, CFO’s, COO’s and so on: The agency world is being massively disrupted (it has been for a while but it’s now in high gear) and I highly recommend you start looking at Plan B to protect your brand and put it into a position to thrive. Independent agencies around the world are thriving. They’re doing great work for clients because the people running those companies have skin in the game. If you do really well - they do well. Independent agencies are just hustling more. Independent agencies are running circles around the bigger, slower moving international companies. They’re doing really great work that’s working. Many of the most talented people in our industry have now moved over to working at an independent agency. When you hire an independent agency, the money goes back into the business. A great independent agency will hire the very best people. They’ll invest in tech. They’ll invest in things that will help your business thrive. They win if you win. Reach out and meet an independent agency or two and see if they’re the right fit for your brand and your team. If so, just try them on a project and let them earn their work. Don’t ask them for any free speculative work because that’s unethical. But sample them on a project. It’s the perfect time to try something new. There are many great independent agencies in cities and countries all over the world who are doing fantastic work. We at One Twenty Three West are just one of them and we’d be happy to connect. 123w.ca ***People from all over the world are going to read this post. All independent agencies are welcome to promote their business in the comments. Share the thread.

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