About
MARKETING TEAM FALLING SHORT?
We train them in the fundamentals of strategy so they…
Services
Articles by Peter
Contributions
Activity
-
Solutions looking for a problem abound. Poor product-market fit is a cause of scaleup failure. Igniting growth is not about the product. A great…
Solutions looking for a problem abound. Poor product-market fit is a cause of scaleup failure. Igniting growth is not about the product. A great…
Shared by Peter Rodriguez MBA, Chartered Marketer
-
Why are great products outperformed by simpler solutions? Because customers only care about the benefit. Customers don't care about product…
Why are great products outperformed by simpler solutions? Because customers only care about the benefit. Customers don't care about product…
Liked by Peter Rodriguez MBA, Chartered Marketer
-
Why are great products outperformed by simpler solutions? Because customers only care about the benefit. Customers don't care about product…
Why are great products outperformed by simpler solutions? Because customers only care about the benefit. Customers don't care about product…
Shared by Peter Rodriguez MBA, Chartered Marketer
Experience
Education
Licenses & Certifications
-
MBA - Certification to practice. (M.B.A.) - Cédula Profesional for Maestro en Administración.
Secretaría de Educación Pública
IssuedCredential ID 1416892 -
Bachelor’s Degree in Business Management - Certification to practice - Cédula Professional for Licenciado en Administration de Empresas (Bachelor's Degree in Business Administration)
Secretaría de Educación Pública
IssuedCredential ID 1022880
Volunteer Experience
-
Judge for the North American Effie Awards Competition -
Effie Worldwide
Education
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success.
-
Mentor
American Marketing Association (AMA), Toronto
Economic Empowerment
I mentor senior marketers with the insight of 3 decades in brand management.
-
Council Member
Canadian Marketing Association
- Present 3 years 3 months
Member of the brand council at the Canadian Marketing Association
Publications
-
"La Administración de la Mercadotecnia en la Empresa Mediana y Pequeña"
Universidad Tecnologica de Mexico - Facultad de Administración y Ciencias Sociales
Thesis defense to obtain the Bachelor's Degree in Business Administration.
Courses
-
Situational Leadership - Adams / Warner Lambert / Pfizer
-
-
Strategic Management. The Wharton School. University of Pennsylvania.
-
-
The Art of Leadership - J.M Smucker Company
-
Honors & Awards
-
CASSIES Award - Best Insight - Take a Benylin Day Campaign
Cassie Awards
Cassie award for best Insight in the development of "Take a Benylin Day" Campaign which broke through in a highly competitive category and successfully replaced a 20-year old campaign that was beginning to soften.
-
CANNES Lion
Cannes International Advertising Festival
Cannes award for Halls "Golfing" TV Commercial
-
PRISM award for Accomplishment, Creativity and Innovation
Warner-Lambert
Award commending the significant accomplishment of utilizing unique consumer research methodology to uncover new learnings for Halls in Canada and the US. Identified learnings about Halls usage that were previously unknown because traditional research approaches could not uncover them. Halls business initiatives were actioned based on the team's findings.
Languages
-
French
-
-
German
-
-
Spanish
-
-
English
-
Recommendations received
16 people have recommended Peter
Join now to viewMore activity by Peter
-
Strategy isn’t rocket science! Unlock your business by understanding its true drivers and inhibitors. There is a gap in many strategy…
Strategy isn’t rocket science! Unlock your business by understanding its true drivers and inhibitors. There is a gap in many strategy…
Liked by Peter Rodriguez MBA, Chartered Marketer
-
Strategy isn’t rocket science! Unlock your business by understanding its true drivers and inhibitors. There is a gap in many strategy…
Strategy isn’t rocket science! Unlock your business by understanding its true drivers and inhibitors. There is a gap in many strategy…
Shared by Peter Rodriguez MBA, Chartered Marketer
-
📈 Since 2006, Kantar BrandZ has been following the share price performance of the world's most valuable brands. Kantar BrandZ's renowed Share Price…
📈 Since 2006, Kantar BrandZ has been following the share price performance of the world's most valuable brands. Kantar BrandZ's renowed Share Price…
Liked by Peter Rodriguez MBA, Chartered Marketer
-
Mastering the Art of Asking Powerful Questions: A Blueprint for Business Success and Customer-Centric Growth A deep dive into the significance…
Mastering the Art of Asking Powerful Questions: A Blueprint for Business Success and Customer-Centric Growth A deep dive into the significance…
Liked by Peter Rodriguez MBA, Chartered Marketer
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More