“I’ve worked with Kathy for nearly three years, and in that time I’ve come to know her as one of the most open and collaborative Client Leads I’ve ever had the pleasure of working with. Kathy’s natural orientation is to develop solid partnerships – within the agency, with other agencies, and with her clients – and this leads not only to spectacular outcomes, but also serves to strengthen and deepen relationships throughout the shared journey. She makes my life easier by recognizing the value that a sound strategy can generate, and consciously creating opportunities to elevate the thinking throughout the process. In her passion for the work Kathy doesn’t settle for “good enough”, and through example and encouragement she inspires those around her to strive for greatness, too. She is inclusive, honest and accountable in everything she does, and it’s earned her the trust, respect and admiration of colleagues, management and staff. ”
About
Kathy has an exceptional ability to build strong relationships and high-performance teams, and then marry them to create award-winning work that is recognized worldwide. Her passion for the business, its clients and her team, drives her leadership in creating deep integration between the agency and its partners who work in collaboration to deliver extraordinary results.
Since joining Cossette as an Account Executive, Kathy’s had a track record of inspiring big ideas that have supported business growth for some of Canada’s top brands, including BMO Financial Group, Intact Insurance and Bell Canada. As SVP, Managing Director she led the McDonald’s Canada business with her unique expertise, championing a multidisciplinary team who create lasting impressions across the complete brand experience. Cossette and McDonald’s Canada have been partners for more than 43 years. Under Kathy’s leadership, some campaigns designed for the Canadian market have been selected and deployed on the global stage. Most recently, she has extended her leadership skills to the entire agency as SVP & GM for Toronto.
Kathy is a passionate advocate for motivating, inspiring and retaining the calibre of top talent that delivers on inspired creative ideas, playing a pivotal role in helping Cossette to earn the prestigious “Agency of the Year” designation from Strategy magazine, for three consecutive years. Also, in 2018, Cossette’s work with McDonald’s was awarded the preeminent Cannes Lions Grand Prix, a first in Cossette history and the first for Canada in more than a decade.
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I started my career client-side at Harlequin merging my love of reading with a passion for marketing. Specifically direct marketing (as it was back…
I started my career client-side at Harlequin merging my love of reading with a passion for marketing. Specifically direct marketing (as it was back…
Liked by Kathy McGuire
Experience
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Education
Volunteer Experience
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2014 Judge - Integrated discipline
Canada Marketing Association
- Present 10 years 1 month
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Advisory Board
SNAP (Division of Child Development Institute)
- Present 9 years 11 months
Children
Honors & Awards
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Canadian Marketing Awards (CMA) - TBD
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Canadian Marketing Awards (CMA) - Best in Show
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Recommendations received
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