Farley Chatto

ICYMI VIDEO: Craig Patterson, Publisher of Retail Insider, interviews Stephen Bailey, Chief Marketing Officer of iconic Vancouver-based footwear brand John Fluevog. They discuss the evolution and unique positioning of John Fluevog Shoes within the footwear industry. Bailey reflects on his 20 years with the Vancouver-based company, emphasizing its dedication to creating “unique soles for unique souls.” He describes how the brand’s independent spirit and medium size allows for a personalized connection with customers, which is central to its retail strategy. Bailey also discusses Fluevog’s choice to manage its retail distribution through 24 stores globally, after a shift away from wholesale due to the desire to control brand presentation. Their discussion shifts to the significant impact of the pandemic on retail strategies, where John Fluevog Shoes quickly adapted to changing consumer behaviours and increased its focus on direct-to-consumer sales. This shift included enhancing the online shopping experience and integrating store-based fulfillment to maintain inventory efficiency and customer engagement. Bailey points out the importance of in-store experience in creating lasting customer relationships, sharing anecdotes that demonstrate the brand’s commitment to exceptional service and community building among “Fluevogers.” They then discuss John Fluevog’s approach to collaborations and innovations in the footwear industry. Bailey highlights partnerships with iconic designers and how these collaborations reflect the brand’s authentic approach to fashion. Looking to the future, he speculates on the trends including customization and on-demand footwear, suggesting that John Fluevog Shoes is well-positioned to adapt to these evolving industry dynamics due to its agile business model and commitment to unique, high-quality designs. https://lnkd.in/g9UBNvAG #business #news #retail #shoes John Fluevog Shoes

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We are on the lookout for experts in jewelry design and engineering, particularly those with a deep understanding of the tools used in the craft. Learn more about this consulting opportunity: https://lnkd.in/eMYCUpzh Not an expert in this field? Know someone who is a right fit? Pass on the message and get a Referral Commission. #jewelry #engineering #loupes #innovation #management #technology #productivity #gettingthingsdone #businessintelligence #managementconsulting #consultants #business #networking #leadership #hiring #job #research #digitaltransformation #marketresearch #qualitativeresearch #microconsulting #MavenResearch

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Check out this hover effect on Balmain's product cards that flips from flatlay to photoshoot video 🤩 (as usual, desktop has all the fun) And notice the autoplaying video tile has an easy to spot pause button 🦾 #ecommerce #dtc #merchandising #luxury #fashion #salesforcecommerce #UX

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How to tie a Bowtie @pompandceremonytoronto featuring @libertylondon #Virtual and In-person #style sessions #DM for details ✨️ Style, for me, is all about reaching inwardly to express outwardly. I teach people how to #dress with intention. The intentionality of what I am wearing outwardly to express what I am feeling inwardly helps me to live more mindfully. My sartorial splendour fastens me to the present, so that when I am asked "How do you feel?" My response is "How do I look?" Style is really that simple and that complicated. 📷JP Michaels

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