It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
About us
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- Website
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http://wearesocial.com
External link for We Are Social
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, advertising, influencer marketing, advocacy programs, Production, Research & Insight, Cultural insights, Brand-building Strategy, Social Media, Creative, Paid Media, Distribution, Measurement, Branded content, Editorial Strategy, Sports Marketing, and Sports Sponsorship
Locations
Employees at We Are Social
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Francesca Fedrizzi
Operations Director, EU Area at We Are Social | University Speaker and Mentor
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Pete Lin
North Asia CEO at We Are Social
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Nathan McDonald
Co-Founder & Group CEO @ We Are Social | Agency Leadership, Social, Digital, Marketing Innovation
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Mobbie Nazir
Global Chief Strategy Officer at We Are Social
Updates
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In this week’s edition, we talk about the memeification of AI, the new voice modes from OpenAI and Google, as well as the future of digital twins in consumer research. Find out more in our bi-weekly #XYZSnippets, where we delve further into the big conversations in the space, key headlines, and notable brand activations. Google OpenAI
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From piecing puzzles together backwards at the age of five to dreaming of being a Manga artist when he grew up, Boon Tan, has always been a creative mind 🎨 🎨 🎨 . Our senior art director in Singapore recently spoke with Campaign Asia-Pacific about his journey into advertising and how he manifested his dream career. Read more below ⬇
Creative Minds: Boon Tan on how passion transformed a job into a calling | News | Campaign Asia
campaignasia.com
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 🎭 Snapchat brings back Bitstrips ⚡ Meta shuts down Spark AR Studio 💬 Instagram adds comments to Stories Read more: https://lnkd.in/eiRqaDvR
We Are Social’s Monday Mashup #689 - We Are Social UK
wearesocial.com
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Kyle Bunch, SVP at We Are Social US, joined Regan Robinson on this week's Future Fit™ podcast to explore what it takes to be future-ready. They discuss how understanding what's emerging, enduring, and eroding is crucial for long-term success, and why diverse perspectives and empathy-led approaches uncover new opportunities. And that’s just the tip of the iceberg! ✨ Tune in here: https://lnkd.in/eFdPGVPz
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We are heading to DMEXCO - Digital Marketing Expo & Conference! Join us on for the first exclusive deep-dive into our new report: Next Gen Influence. Global head of research & insights, Paul Greenwood and chief strategy officer, Nadja Vogel will take you through the five trends defining the creator landscape. Schedule a meeting with us here: https://lnkd.in/ew42Uutk Bookmark the presentation on your DMEXCO schedule here: https://lnkd.in/e-Qcy4Rz
We Are Social X DMEXCO 2024 - We Are Social UK
wearesocial.com
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Join us on Wednesday 11th September at 1 pm BST for our rescheduled episode of Black Perspectives with Joel Beya. Joel will be chatting with our host, Josh O., about how he founded Cheeky Sport, the current climate of sports marketing, and the importance of online communities. Tune in via our Instagram page here: https://lnkd.in/dXTs6FW
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This week's Tuesday Tune Up is here, with a round-up of the week's biggest social media news stories. It includes: 🎵 Instagram adds music to user profiles 🏅 TikTok partners with 2024 Paralympic games 📹 LinkedIn rolls out new video carousels Read more: https://lnkd.in/eKBidu4F
We Are Social's Tuesday Tune Up #688 - We Are Social UK
wearesocial.com
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Geraldine Ho, our copywriter in Singapore, spoke with Tom Loudon at LBBonline - Little Black Book about her journey from theatre into advertising and how it has inspired her process as a creative at work.
Uprising: From Theatre to Trendsetting, with Geraldine Ho | LBBOnline
lbbonline.com
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🎬 Soap operas are staging a comeback in the most unexpected place—TikTok! Suzie Shaw shares her insights in The Sydney Morning Herald on how the platform’s bite-sized content is breathing new life into this classic genre, reshaping storytelling and brand engagement. Check out the full article here: https://lnkd.in/gwDpqart #TikTok #SoapOperas #Storytelling #DigitalTrends #WeAreSocial
Thought soap operas were dead? They’ve found a surprising new home
smh.com.au