TUX

Here at TUX Creative, not all our projects are client-driven. We give ourselves the freedom to explore, learn, and push creative boundaries. In our latest exploratory film, Disorder, we aimed to evoke a visceral response to the overwhelming presence of plastic in our world—plastic bags caught in trees, bottles drifting through oceans. The unsettling reality of this crisis took centre stage in our work, and we are proud to have won the IDEA Gold Award 2024 for this film. With the expertise of our talented CGI team, we spent weeks on R&D, simulating, twisting, and bending materials to capture the eerie reality of environmental decay. Over 400 human hours went into creating Disorder — a task AI could accomplish in just 15 minutes. In his op-ed (https://lnkd.in/eJRJcF3r), our Founder and CCO, Ludwig Ciupka, reflects on the rise of AI in the creative industry and why the human touch remains irreplaceable. Disorder demands your attention — and refuses to let go. It was a labour of love, learning, and exploration. See the full case study here: https://lnkd.in/eia4z_Dk #AI #CGI #innovation #humanimpact #plasticcrisis

We're expanding our US Client Partnership team in LA and looking for a Senior Client Director to join the adventure! You'll collaborate with an extraordinary team and work alongside some truly amazing clients. Plus, TUX offers a 4-day workweek! 💚 Feel free to DM me for questions, or learn more here: https://lnkd.in/esvdWGQP

Nous sommes ravis de vous présenter notre nouvelle campagne pour une marque que nous adorons – Boulangerie St-Méthode – un véritable joyau local, profondément ancré dans notre culture. Des visages familiers aux paysages à couper le souffle, pour ce spot de 30 secondes, nous avons parcouru Saint-Hilaire jusqu'à Saint-Méthode pour capturer la beauté et l'authenticité de notre magnifique province. Un grand merci à nos clients pour cette collaboration extraordinaire. En savoir plus: https://lnkd.in/eaCF3qTK Au fait, avez-vous reconnu la voix de notre talent et grand amateur de pain ? 🍞 ____ We're excited to share our new campaign for a brand we love - Boulangerie St-Méthode - a local gem so deeply rooted in our culture . From familiar faces to breathtaking views, for this 30 second spot we traveled from Saint-Hilaire to Saint-Méthode to capture the beauty and authenticity of our incredible province. Thank you to our amazing clients for this collaboration. By the way, does anyone recognize the voice of our talent and big bread lover? 🍞

Collège Durocher Saint-Lambert et son prestigieux établissement parmi nos clients! Pour la rentrée, on lance notre première campagne qui repose sur une initiative authentique : les finissant.e.s redécouvrent la lettre qu’ils avaient écrite en 1re secondaire. Quand l'insight est aussi puissant, la création l’est tout autant. On a aussi mis notre talent et notre multidisciplinarité à profit. Notre concepteur-rédacteur a aussi composé la musique originale et notre Directeur artistique a assuré la réalisation. On est tous très fier.e.s de cette belle campagne pour un client bien de chez nous. Un grand merci à nos clients pour leur confiance et à l’aide inestimable de nos collaborateurs. ___ We’re thrilled to welcome Collège Durocher Saint-Lambert, as our client! To kick off the school year, we’ve launched an exciting campaign built around a unique and heartfelt initiative: graduating students reading letters they wrote to their future selves during their first year of high school. When the insight is this strong, the creative work follows suit. Our talented, multidisciplinary team brought this project to life — our Art Director led the production, and our copywriter even composed the original music. We’re incredibly proud to deliver this beautiful campaign for a local client. And a huge thank you to Lyna, Hyvains, and Justinne for sharing their inspiring letters with us. We wish them all the best in their academic journeys and hope they continue to chase their dreams!

Earlier in the summer we got to create the social campaign for Polo Ralph Lauren's latest Fragrance, Polo 67, with tennis star Ben Shelton 🎾. Ben's energy, power, and incredible talent have made waves in the tennis world, and it was a thrill to capture a glimpse of his journey both on and off the court. Shot against a stunning Italian backdrop, this campaign showcases not just Ben’s athleticism, but also his elegance and intensity - perfectly embodying Polo 67!  More on the project: https://lnkd.in/enF8-hfY Here’s to more bold and powerful stories ahead! 🎥 #PoloRalphLaurenFragrances #Polo67

Recently, we were tasked with helping Innisfree (AMOREPACIFIC) refresh their social presence by launching a summer campaign highlighting three of their top products.🌞🍊🌿 Our challenge was to break through for one of the world’s leading natural skincare brands by reaching audiences with a super-fresh, low-fi platform that inspired visually and conceptually, and had the longevity to last beyond the summer months. Here's more on the project : https://lnkd.in/eREF3_SP

We are thrilled to announce that TUX Creative House has won Silver for Best Agency Culture in the Ad Age Small Agency Awards 2024!  🎉 Competing against agencies from around the world, TUX secured its spot as a leader in changing industry culture norms, offering the Best Agency Culture. A huge thank you to the judges at Ad Age and our incredible team at TUX. Your dedication and creativity are what make this possible. And a special shout out to our inclusive, innovative, and empowering culture that benefits our team, clients, local community, and our industry. #culture https://lnkd.in/gHCNgmVR Nous sommes ravis d'annoncer que TUX Creative House a remporté l’argent dans le cadre du Prix de la meilleure culture d’agence aux Ad Age Small Agency Awards 2024!  🎉 Face à plusieurs agences d’ici et d’ailleurs, nous avons su nous démarquer en tant que leaders, redéfinissant les codes entourant la culture d’entreprise au sein de notre industrie. Un grand merci aux juges d’Ad Age et un énorme bravo à toute l’équipe de TUX ! Tout ça, c’est grâce à votre dévouement et votre créativité. Notre culture inclusive, inspirante, et innovante nous rend extrêmement fiers, et c’est formidable de voir qu’elle profite non seulement à notre équipe, mais aussi à nos clients, notre communauté, et même à l’ensemble de l’industrie. #culture https://lnkd.in/g2uXJAD7

[EN] We're excited to announce that we are a recent graduate of the BDI Academy, Nike’s Diverse Supplier Development program. Over the last few months, we’ve taken part in development sessions and training aimed at increasing our capabilities so that we grow in our relationship with Nike. We look forward to implementing our learnings and pursuing additional growth opportunities. We were able to celebrate our graduation from The Academy at Nike World Headquarters this week, taking part in networking, keynote speakers, and sport! Read more about the BDI Academy: https://lnkd.in/gsAxTvHk 🏀 🎾 ⚾️ [FR] Nous sommes ravis d'annoncer que nous sommes récemment diplômés de la BDI Academy, le programme de développement des fournisseurs diversifiés de Nike. Au cours des derniers mois, nous avons participé à des sessions de développement et à des formations visant à accroître nos capacités afin de renforcer notre relation avec Nike. Nous avons hâte de mettre en œuvre nos apprentissages et de rechercher de nouvelles opportunités de croissance. Cette semaine, nous avons célébré notre diplôme de l'Academy au siège mondial de Nike, en participant à des activités de réseautage, à des discours de conférenciers et à des événements sportifs!

Thank you Grafikmagazin ! Danke !! We had such a blast working with Equifruit ! Simon Chénier-Gauvreau

We are excited to announce our collaboration with the renowned skincare brand, Eucerin, to redefine their masterbrand narrative across body and sun care products and launch their new face care line. Leveraging our expertise at TUX, we introduced a groundbreaking visual communication strategy we named Sensorial Science, which transformed complex scientific research into an engaging, tangible experience. Our work not only differentiates Eucerin's products in a saturated market but also strengthens brand perception among younger consumers and expands their reach to millions across digital and traditional platforms. Discover our work here: https://lnkd.in/eqggdeik