Tulip

“Killing with convenience” is the new customer experience imperative. These days, that means meeting shoppers where they are and offering all kinds of options. Retailers now know that convenience and choice are synonymous with consumers and convenience can even surpass price as a shopper decision-driver. So, retailers can’t curtail choice and force shoppers into a corner. Shoppers will just hop over to a competitor that offers more options. As the customer experience bar just keeps going higher, how can retailers provide choice and convenience? In this 40-minute webinar, President of Spieckerman Retail and B2B strategist Carol Spieckerman and Tulip’s Global Director of Retail Excellence Wynne Elmitt answer that question. Download the full webinar to learn more: https://loom.ly/Px_Re9E

For years, retailers poured resources into e-commerce and digital initiatives, with some even struggling to catch up in the digital landscape. However, the pendulum has now swung back, and physical retail and brick-and-mortar stores are once again the talk of the town, with everyone excited about their potential. This blog covers the top trends we’re seeing on the retail store optimization front. Read more here: https://loom.ly/a55npd8

#PrimeDay, officially called Amazon Prime Big Deal Days, is a huge Black Friday-level sale that hundreds of millions of shoppers participate in, reminding everyone of the e-commerce giant’s reach in the retail industry. However, there are some things that Amazon, surprisingly, can't do, as customer experience (CX) expert Dan Gingiss points out here. Actually, 64% of customers are willing to spend more on brands that remember them and offer a personalized experience. Providing a personalized CX is a key driver of customer retention. But what do you need to provide those memorable moments that keep customers coming back for more? In this webinar Dan Gingiss and Saira Zia, SVP of Retail Excellence and Client Success at Tulip, discuss the small details that make a big impact in CX, how to surprise and delight your customers at scale, and the overlooked CX elements that make a big difference. Download the full webinar here: https://loom.ly/DGyq_YE Checkout the comments below for more resources on Amazon and the “Amazon effect”, and how brick-and-mortar retailers can compete with e-tailers.

Whether we’re ready to hear it or not, the holidays are right around the corner (and all the chaos that comes with them). There are so many different things retailers are doing to prepare their staff, stores, and customers.

With Black Friday just around the corner, retailers are begining to hunker down and prep. One thing they're prepping is the messaging, with "self gifting" surprisingly making it to the top of some retailers lists. Personalized messaging resonates better with consumers, so will this further level of personal-focus be a big hit? Read more here: https://loom.ly/7-iJcR4

The connection retailers make with their customers can be the difference between casual shoppers and brand loyalists. Cementing strong relationships is made even easier with technology. Using Tulip Clienteling, BOGGI MILANO ensures they’re giving customers as high-quality experiences as they do products. https://loom.ly/Rb60iTY

When discussing the differences between clienteling and CRMs, it is critical to highlight the importance of having a clienteling tool to accompany your CRM. CRMs are great for collecting and storing data and powering corporate marketing and messaging. But that’s not what keeps brands relevant in the market. What clienteling does is empower the personalized and localized outreach that will grab your customers’ attention and differentiate your brand in a sea of generic marketing blasts. You can learn more about the basics of Clienteling and CRMs including how they can benefit your brand by watching the full webinar here: https://loom.ly/Px_Re9E

“Are clienteling and CRM the same thing?” A question that many brands have at the top of mind when diving into the world of retail tech. And it’s a good one. But, no matter how many solutions companies claim to be a customer relationship management (CRM) and clienteling solution all in one, they really are two different things. In this blog, we will explore the differences between CRM and clienteling, why retailers need both, and the benefits they can gain by implementing both solutions. Read more here: https://loom.ly/scu_Wkc

At one premium retailer, store managers drive team success by focusing on building strong customer relationships through a team-based approach. The brand envisioned an efficient clienteling solution that ensures consistent, personalized experiences across channels without relying on manual processes or outdated systems. They leveraged Tulip Clienteling and Appointments, to achieve this vision. This has led to incredible results including: 🌷 6x increase in Tulip Influenced Sales (TIS) 📈 3x higher TIS Average Order Value (AOV) This case study explores how Tulip's intuitive, cloud-based solutions enhanced team-based selling by streamlining customer data management and fostering personalized experiences, collaboration, and relationship-building. Read the full case study now: https://loom.ly/YaczGjo

Tomorrow, join retail thought leader Carol Spieckerman and Tulip’s Global Director of Retail Excellence Wynne Elmitt as they explore cutting-edge technologies and innovative strategies that are reshaping the landscape of store productivity. You’ll learn: - Why productivity is (still) so important - How new associate tools are transforming customer engagement - The 4 productivity pillars that will drive retail forward - Why new opportunities call for new metrics - How the world’s most iconic retailers measure productivity The webinar will be followed by a live Q&A to answer all your burning questions. Sign up now: https://loom.ly/Px_Re9E