Humanity

Humanity is proud to join the United Nations Global Compact as part of our commitment to being a responsible company. This commitment is to operate responsibly, in alignment with Ten universal Principles, take actions to support society, and report to the UN Global Compact annually on our ongoing efforts. More updates to come on our sustainability progress. UN Global Compact https://lnkd.in/e4bh_KZ The Ten Principles of the UN Global Compact
 https://lnkd.in/exBXyVR [Image Description:] A UN branded image that reads, “We support the mission of the United Nations Global Compact to mobilize a global movement of sustainable companies and stakeholders to create the world we want.” #Humanity #MakingBrandsMoreHuman #UnitingBusiness

Today marks Canada’s 4th Truth and Reconciliation Day, a time to reflect on the history of Canada’s residential school system and the lasting impact it’s had on Indigenous communities. Created in collaboration with Vincent Design Inc. and residential school Survivors across Canada, The Survivors’ Flag is a powerful and accessible expression of remembrance that honours all the lives impacted by the residential school system. Each of the flag’s nine carefully chosen elements work together to tell a series of rich and meaningful stories about Indigenous culture, history, and healing. Visit the National Centre for Truth and Reconciliation (NCTR) website to learn more about the flag and all its elements.
 Link: https://lnkd.in/gvAJ8Jqb [Video Description:] Animated video of The Survivors’ Flag showing the nine different elements. #Humanity #MakingBrandsMoreHuman #TruthAndReconciliationDay2024 #HumanityUnity #SurvivorsFlag #EveryChildMatters

Last month, we shared the new identity created to represent Calgary Housing’s incredibly transformative work and bold vision for the future. Today, we want to share a little bit more about our creative process. Based on the idea of nesting, the new CH logo features a bird in a bird house—a concept that everyone can relate to when it comes to finding a home. Once it was agreed that the bird was going to be the Black-capped Chickadee (Calgary’s official city bird), we brought the talented @giacomobagnara_ into the project for his ability to inject endearing charm into strong, visually simple illustrations. Throughout the creative process, we considered various positions and “attitudes” before settling on the rounded, upright, tail up version to ensure the Chickadee’s features were both recognizable and graphic enough to be “read” even at a small scale. [Video Description:] An animated video showing off the creative process of the new Calgary Housing logo. #Humanity #MakingBrandsMoreHuman #HumanityAgency #BrandTransformation #BrandAdvertising #BrandStrategy #BrandCreative #BrandDesign #BrandIdentity #GiacomoBagnara_ #CalgaryHousing

🌟 Big Friday News 🌟 Humanity is proud to announce that we officially have our very first Managing Director, Kayla Spina! Kayla moves into this new role from her previous position as AVP Media and New Business. She will now be steering our business strategy and operations, with a sharp focus on growth. With years of experience building successful businesses and teams, Kayla's leadership and positive energy is sure to shine brightly across the agency. As we start to wind down 2024, 2025 is already looking so bright! 🤩 We’re more than just a little excited! 🥳 [Image Description:] Kayla Spina, Managing Director at Humanity sitting on a large chair fit for a girl boss wearing a pink suit and smiling. #Humanity #MakingBrandsMoreHuman #BrandTransformation #WomenInLeadership MH3 Collective https://lnkd.in/g-nd6z8u

Up next in @manitoba_dairy’s ‘All from a Good Place’ short documentary series is Sean, a Manitoba dairy farmer who learned the importance of sustainability and respecting the earth from an early age. For over 100 years, Sean’s family has farmed the same land in Manitoba, working alongside nature not only for the benefit of the ecosystem but also for society. Today, Sean continues that tradition, taking care of the land for his family and for future generations to come. See the full video, produced in partnership with our good friends MAST Creative, on DFM’s YouTube channel at the link below. Link: https://lnkd.in/g_v5ct84 [Video Description:] A 30-second video of Manitoba dairy farmer Sean speaking about his dairy farming heritage and ensuring the land is taken care of for generations. #Humanity #MakingBrandsMoreHuman #DairyFarmersOfManitoba #Advertising #BrandTransformation #AdvertisingCampaign #DairyFarming #ShortDocumentary #ManitobaDairyFarming

Humanity is excited to share the brand transformation for Amir Quality Meats Inc. (Amir), a Muslim family-owned business specializing in halal meats, and one of Canada’s largest independent processors and distributors.   Amir’s story is built on family values and trust. Thirty years ago, after immigrating to Canada, the family poured their hearts into creating a company rooted in quality and integrity. Under the leadership of Sherry Aziz since 2010, Amir has grown into a national leader in halal meat, committed to ensuring that every product meets the same high standards they expect for their own families.   This commitment extends beyond customers to their employees and the broader Muslim community. Amir’s spirit of generosity and compassion is woven into everything they do, making them a true community pillar.   The new brand, rooted in Social Wellbeing within Humanity’s Wellbeing Framework™, underscores the deep connections between Amir and their community, highlighting the relationships that define their success.   ‘Quality and tradition you can trust.’   Our work for the Amir Quality Meats brand transformation: • Market Research • Brand Strategy • Brand Story, Positioning, and Tagline • Visual Identity • Custom Photography • Website • Social Content • Marketing Materials • Brand Guidelines • Trade Show Booth [Image Description:] A carousel highlighting the logo, colour palette, typography, graphics, illustrations, and photography style created for the new Amir Quality Meats brand identity. #Humanity #MakingBrandsMoreHuman #HumanityAgency #BrandTransformation #BrandAdvertising #BrandStrategy #BrandCreative #BrandDesign #BrandIdentity

We believe independent agencies are the future. Thanks so much for the Indie List feature Strategy Online ❤️ !

Calgary Housing (CH) has been serving the Calgary community for almost 50 years. When we first met, CH was poised for a complete transformation, evolving from its role managing social housing on behalf of The City of Calgary to become an independent social enterprise. This fundamental shift required a comprehensive brand transformation. Through 1:1 interviews with community partners, employees, and residents, we discovered that CH is much more than housing. Providing housing is just the beginning of the conversation; it’s a new start. CH plays a vital role in society, focusing not only on individual or intergenerational success but on the entire community’s wellbeing. Grounded in the Wellbeing Framework™, we uncovered CH’s true role in the lives of its diverse audience, inspiring us to craft their new brand purpose: “Creating opportunities for communities to flourish.” This purpose aligns with Transformative Wellbeing and CH’s new structure as a social enterprise, transforming communities and lives across the city. The new visual brand identity embodies the Transformative Wellbeing CH provides, while also making it very ownable to the local Calgary community. We landed on the concept of ‘nesting’, featuring Calgary’s native Black-capped Chickadee. Nesting is natural and essential, symbolizing making one’s home. The bird, framed within a simple house outline, makes the logo universally relatable and approachable. A fresh colour palette of caramel, lilac, and cream differentiates the new brand, making it feel accessible, warm, and friendly. CH is more than housing; it’s about fostering community wellbeing and individual growth. We’re proud to partner with CH on their transformative journey. Our scope for the initial brand transformation included: • Brand Purpose • Brand Strategy • CH Wellbeing Framework • Communications Workshop • Verbal Identity • Visual Identity • Brand Guidelines • Marketing Materials [Video Description:] An animated video showing off the typography, graphics, illustrations, photography, and cinematic style of Calgary Housing’s new brand identity. #Humanity #MakingBrandsMoreHuman #HumanityAgency #BrandTransformation #BrandAdvertising #BrandStrategy #BrandCreative #BrandDesign #BrandIdentity

🥳 During our 4-year Humanniversary month of July, some of our Toronto humans, along with some of their favourite humans, had a delightful picnic in the park for an evening of good food and great times. 🐕🍉🌳 #Humanity #MakingBrandsMoreHuman #Advertising #SummerFun #Humanniversary [Image Description:] Carousel of four images of the Humanity picnic. Image one: Group photo of the Humanity team. Image two: Candid photo of Humanity team around the food table. Image three: Candid photo of Luna, a white and black speckled dog looking at a sandwich plate. Image four: Candid photo of Humanity team members and Luna.

This summer, a handful of Manitoba dairy farmers have partnered with two popular gaming streamers to open up the doors to their virtual dairy farms. Together, they’ve invited everyone in to learn more about what life on a dairy farm is like. Both fun and educational, this campaign gives insight into a wide variety of topics from animal care to innovative technology like automatic milking systems which adds consistency to a cow’s daily routine, and gives farmers the time they need to spend with cows that may need any extra attention. [Video Description:] Austin Farmer plays Farming Simulator 22 with Manitoba dairy Farmer, Jake. Austin: “There is a set of automatic milkers.” Jake: “So this one and and that feeding system over there is actually the exact ones we’ve got in my barn. In real life, we put collars on our cows and it tells us if they’re eating or not. So we know exactly if the cow is kind of feeling off or if they’re 100%.” #DairyFarmersOfManitoba #FarmingSimulator #GIANTSSoftware #AllFromAGoodPlace #Humanity #BrandTransformation #MakingBrandsMoreHuman