Sugarlash PRO

We are giving credits to our amazing marketing team & and the talented Mas Studios (Eluvier Acosta G & Juan Castillo - Commercial Videographer). The team spent the day shooting in downtown Edmonton, catching the business and noise to portray the overpopulated serum space with ingredients that are not completely safe to be used. The next day, they shot in a beautiful field to represent a shift between city and nature. This showcases the step away from the “noise” of synthetic formulas into something that will be very natural. It is safe to say, the team successfully represented the theme of this campaign. 🏞️

SURPRISE! Introducing the new Lash Growth Serum! This serum is lash extension & lash cluster friendly. It won't compromise the adhesive bond and will actually help maintain the health of the natural lashes, leading to better retention. Lash extension consumers will appreciate this, as while they are covering the gaps on their lash lines with lash extensions they are also strengthening their natural lashes simultaneously. We are so excited to finally launch this innovative serum, and we couldn’t be more thankful for our hardworking team in making this happen. Shoutout to Mas Studios (Eluvier Acosta G & Juan Castillo - Commercial Videographer) and our creative director Nickol Walkemeyer for their incredible creative work. Model: Ryleigh White Agency: Stray Management Location: Rivers Edge Devon

We want to offer a warm welcome to the newest members of the SLP team! Sarah Valle is the Head of our Global Partnerships. Sarah will be involved in identifying, fostering, and scaling strategic relationships with key partners worldwide Tanya Persson is our Academy Sales Manager. Tanya will be responsible for identifying, negotiating, and securing strategic sales partnerships that align with the company’s growth objectives. Farah Rezaee is our new Creative Manager. Farah’s role is about managing brand projects, developing visual content, and ensuring brand consistency across Myckenna Leroux will be in charge of Academy Marketing. Myckenna will be supporting the development and execution of marketing initiatives tied to the company’s partnerships in the beauty industry. We are so excited to work with all of these talented women and are confident they will be contributing to the growth of Sugarlash PRO. 🖤

We may be a “lash company” but we also have become one by fostering long lasting client relationships. Even though we have created these tips for a lash business owner, these tips are also for anyone starting their own business. Read our blog on The Art of Connection: Building Lasting Client Relationships for Lash Artists. Do you think this is something you can apply to your business?

Have you ever tried lash serums? There are some things you should know before you do… With certain ingredients in most lash serums containing prostaglandin analogues, this one has the riskiest side effects of them all. Prostaglandins come from fatty acids and are used primarily for patients suffering from glaucoma. Although it relieved their ocular hypertension, they also noticed that their lashes grew longer and thicker. However, prostaglandins can cause eye irritation, orbital fat loss, and darken the iris colour, permanently. Let us clarify that this is only a few side effects, there are way more. These lash serums are also not FDA approved, meaning they have not undergone extensive safety testing as medications go through. What are your thoughts on products that contain ingredients with such harsh side effects? Have you tried them? Read more about lash serum side effects in this article written by Zoe Weiner & Tehrene Firman at Well + Good: https://lnkd.in/gttwaAGs

Today, on National Day for Truth and Reconciliation, we pause to honor the lives lost, and the enduring experiences of Indigenous peoples. As a company dedicated to empowering beauty professionals, we recognize our role in fostering inclusivity and respect within our industry. Let us continue to promote understanding, reconciliation, and work toward a brighter, more unified future for all. 🧡

These last couple of months have been the busiest for our team. With changes, campaigns, and bumps on the road, the Sugarlash PRO team has thrived through each and every one of them. So we just wanted to take a moment to show our appreciation to all of them and show them off, because they are awesome. 🖤 If you are a business owner or a manager, take a minute to remind your team how amazing they are!

Last week, our SLP team gathered to have our year end meeting! Every department presented a recap of everything worked on in the last year and the plan for the next year. Each team member showed how passionate and determined they are to achieve next year’s goals! We couldn’t be more excited for what’s to come. It’s so important to meet with your team, share goals, and stay informed on any changes, strategies, and efforts to help the company grow everyday. It’s also a chance for us to get out of our remote environment for a minute, and participate in team building activities to bring everyone closer. ✨

We have some news…

After a very busy summer the Sugarlash PRO team gathered at my house for our yearly strategy meeting! Lead by my team, I was grateful to get to witness the passion and the energy they all put into their presentations for the next year and the goals they set out to accomplish. I always want to hear what we can improve on and what we are doing well from the front line! We are a small but mighty team and fighting the good fight everyday in the beauty industry! After we had dinner and a cruise on the North Saskatchewan River on the Edmonton River boat. 🩷