Newcomers have emerged as an undeniable growth audience for brands, presenting a unique challenge for media agencies. At Starcom, Human Understanding is at the heart of everything we do. We knew we needed to not only understand the motivations of newcomers, but to emotionally connect with them on a human level and craft experiences that can help connect our clients' brand to helping newcomers along their journey. Our ‘Roots & Wings’ Study dives into the journey of newcomer women in Canada. From navigating the job market to building social connections and adapting to cultural norms, this study uncovers great insights to help your brand forge meaningful connections with this audience. Ready to delve into the heart of this demographic and unlock actionable insights? Reach out to us today to learn more or secure your own copy! #Newcomers #MarketingInsights #Canada
Starcom Canada
Advertising Services
Toronto, Ontario 991 followers
We are the Human Experience Company
About us
WE ARE THE HUMAN EXPERIENCE COMPANY. We believe that our purpose as the Human Experience Company is more relevant today than ever before. We live and work in the age of people empowered by choices and technology. It has never been more important for brands to meet people as human beings, on their terms, with experiences that are valuable to them. WE KNOW BRANDS WILL ONLY THRIVEIF THEY ANTICIPATE PEOPLE’S DESIRES. We have a unique view of the world, because we know that what people want and what brands need to be successful is often out of alignment. To thrive today, brands must anticipate people’s desires, and meet people on their desire lines. WE CREATE EXPERIENCES PEOPLELOVE AND ACTIONS BRANDS NEED. We don’t just distribute static advertising that people want to avoid, but rather, we create experiences people are drawn to and love. These are experiences that make people lean in and engage, and ultimately experiences that drive actions that our Clients’ brands need. WE ARE STRONGER BECAUSE OUR COMMITMENT TO HUMAN OUTCOMES IS PROVEN TO DRIVE BETTER BUSINESS OUTCOMES. We are stronger than any other agency because we have proven that it’s by creating human outcomes and value for people that we are best able to drive better business outcomes for our Clients. WHEN OTHERS DEHUMANIZE PEOPLE AS MERE DATA POINTS, WE WILL WIN BY KNOWING AND TREATING THEM AS HUMAN BEINGS. We are here to win – for Starcom and for our Clients. And we will do that with an unwavering focus on understanding people and their needs on a deeper level. In a world that is infatuated with data-driven facts dressed up as insights, we see the human actions and human desires behind every data point
- Website
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http://www.starcomww.com/
External link for Starcom Canada
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
Locations
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Primary
111 Queen St E
Toronto, Ontario M5C 1S2, CA
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358 Rue Beaubien O
500
Montreal, Quebec H2V 4S6, CA
Employees at Starcom Canada
Updates
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Yesterday, we hosted a discussion with our clients and partners, focusing on the journey of newcomer women in Canada. We explored their aspirations, hurdles, and the profound impact these elements have on their consumer behaviours. One statistic stood out: 1 in 3 women receive support from their partners for household chores. This sheds light on the evolving dynamics within Canadian households and the importance of understanding and catering to diverse consumer needs. Stay tuned for the imminent release of our study, "Roots & Wings." It promises to offer invaluable perspectives for businesses aiming to create better connections with their audience.
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Starcom Canada reposted this
Worried about Cookie deprecation? I appeared on BNN Bloomberg yesterday to explain how Publicis Media in Canada can help with a privacy compliant data solution. David Rusli Stephany Sousa Ken Gamage, MSc. Christine Saunders Jeff Thibodeau Ian Martins Véronik L'Heureux https://lnkd.in/ecaaN8VZ
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The tech giants keep your customer strategy fragmented? Discover Epsilon ID, our unique Canadian data platform, here: https://lnkd.in/eq-F8gNT
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Today we launched our local, privacy-first Canadian audience data solution. At Starcom our vision is to Move People, Move Business and Epsilon ID will help us create effective experiences that are more relevant to Canadians and help our clients drive growth. So proud of our leadership team who worked to bring this to life. David Rusli Stephany Sousa Jeff Thibodeau Alastair Taylor Véronik L'Heureux Randy Carelli Laura Maclean Jared Aldridge Ian Martins
Looking for a new and effective way to gain net new audiences in Canada? Tired of using countless tools for your media planning and buying? We’ve got the solutions for you! Our teams at Publicis Media in Canada have been working hard to develop Epsilon ID and Growth OS, two platforms in one that will ease and give a boost to your #marketing campaigns. To learn more about how our solutions can help unlock growth for your organization, click here: https://lnkd.in/g2sZk_Uu
Epsilon ID & Publicis Growth OS
betteroutcomesbypublicis.ca
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Looking for a new and effective way to gain net new audiences in Canada? Tired of using countless tools for your media planning and buying? We’ve got the solutions for you! Our teams at Publicis Media in Canada have been working hard to develop Epsilon ID and Growth OS, two platforms in one that will ease and give a boost to your #marketing campaigns. To learn more about how our solutions can help unlock growth for your organization, click here: https://lnkd.in/g2sZk_Uu
Epsilon ID & Publicis Growth OS
betteroutcomesbypublicis.ca
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Starcom Canada reposted this
At Publicis Groupe Canada, we're thrilled to reflect on our incredible journey of growth and inclusivity over the few years. From groundbreaking initiatives like ThisIsTheJob.org, our partnership with CEE Centre for Young Black Professionals for www.blackyouthcan.ca, to nurturing safe spaces through our Business Resource Groups, each stride forward underscores our unwavering commitment to diversity, equity, and inclusion. We extend our heartfelt gratitude to our employees whose dedication and contributions have propelled us forward. Whether through active involvement in projects, enthusiastic participation in events, or a steadfast commitment to learning, your efforts have been invaluable. Together, we're proving that with unity and determination, we can achieve anything. Let's continue to make a meaningful impact within our organization and beyond. --- Au sein de Publicis Groupe Canada, nous sommes ravis de revenir sur notre incroyable parcours de croissance et d'inclusivité au cours des dernières années. Des initiatives révolutionnaires telles que thisisthejob.org/fr-ca, notre partenariat avec le CEE Centre for Young Black Professionals pour www.blackyouthcan.ca, jusqu'à la création d'espaces sûrs grâce à nos Groupes de Ressources Professionnelles, chaque pas en avant souligne notre engagement indéfectible envers la diversité, l'équité et l'inclusion. Nous exprimons notre sincère gratitude à nos employés dont le dévouement et les contributions nous ont propulsés en avant. Que ce soit par une implication active dans des projets, une participation enthousiaste à des événements, ou un engagement constant envers l'apprentissage, vos efforts ont été inestimables. Ensemble, nous démontrons qu'avec l'unité et la détermination, nous pouvons tout accomplir. Continuons à avoir un impact significatif au sein de notre organisation et au-delà.
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Starcom Canada reposted this
We're starting the year on a high note! Our own Stephanie (Fennell) McRae, CHRL (She/Her), Scott Pinkney and Nicole Grant had the privilege of receiving the Donor of the Year Award at the CEE Centre for Young Black Professionals Toronto Year End celebration. We are beyond grateful for this recognition for the pro-bono work we have done for CEE as part of our DE&I mandate, with the help of 40 plus employees and senior leadership support across all our brands at Publicis Groupe Canada. We take immense pride in our contribution to the www.BlackYouthCan.ca campaign, aimed at raising awareness about CEE and their efforts to build a society and economy where Black youth can thrive. A big thank you to everyone involved in this meaningful journey of +2 years 🙌 #DEI #BlackYouthCan -- Nous commençons l'année en beauté ! Nos supers Stephanie (Fennell) McRae, CHRL (She/Her), Scott Pinkney et Nicole Grant ont eu le privilège de recevoir le prix Donateur de l'année lors de la célébration de fin d'année du CEE Centre for Young Black Professionals Toronto. Nous sommes infiniment reconnaissants pour cette reconnaissance de notre travail pro-bono pour le CEE dans le cadre de notre mandat DE&I, avec le soutien de plus de 40 employés et du leadership senior à travers toutes nos marques chez Publicis Groupe Canada. Nous sommes extrêmement fiers de notre contribution à la campagne www.BlackYouthCan.ca, visant à promouvoir le CEE et leurs efforts pour construire une société et une économie où les jeunes Noirs peuvent s'épanouir. Un grand merci à tous ceux qui ont été impliqués dans ce parcours significatif de plus de 2 ans 🙌 #DEI #BlackYouthCan
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Starcom Canada reposted this
With the current state of the economy and recent consumer trends, it's all the more important for a brand to know where to invest its ad dollars. Our very own CEO Andrew Bruce talks to Amber Kanwar at BNN Bloomberg about how the advertising industry is doing and the best strategies to adopt to build resilience and stay on top of the game. Watch here: https://lnkd.in/gH-zmEMM
Digital ads will only get more personalized from here: CEO Publicis Groupe Canada
bnnbloomberg.ca
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Tune in to watch this legen-dairy content series for our client Dairy Farmers of Ontario.
We are excited to announce our new legen-dairy content series, “Milk Masters," streaming exclusively on CTV.ca! This three-part cooking competition is inspired by local dairy farming family recipes, showcasing the irreplaceability of Ontario milk in all our favourite dishes. Hosted by the Jessica Allen, alongside our esteemed panel of judges, Christina Cushing, Claudio Aprile and Craig Wong, the show takes you on a culinary adventure of the creamiest proportions as six local chefs compete for the first-ever title of "Milk Master." But that's not all, Dairy Farmers of Ontario will do more than applaud the winner; they will make a donation to the winning chef’s favourite local food charity. Tune in to watch the undeniable culinary talents of these local chefs, showcasing their skills, creativity and a passion for local Ontario dairy that's udder-ly unmatched. Watch now and find out who wins: https://lnkd.in/gTVc7MWV Thank you to our partners at Bell Media, Broken Heart Love Affair and Starcom Canada for helping bring this series to life. #MilkMasters #OntarioDairy
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