We believe that brands that know their customers best, win. We win the hearts and minds of our customers with searing insights brought to life through brilliant ideas. If those ideas don’t find their audience in a way that engages and delights, they are left to waste. That’s where Spark comes in – we elevate ideas with media that equally understands consumers and intercepts them at the greatest points of impact. We call this: ideas ignited.
Our mission is built on a hell-bent obsession to magnify and amplify transformative ideas designed to deliver brand impact and accelerate business growth.
Spark Foundry is a global media agency of Publicis Media, a division of Publicis Groupe.
NOMINATION | En réponse à une croissance significative à deux chiffres, Spark Foundry annonce des promotions stratégiques au sein de son équipe de direction, avec un accent particulier sur le Québec. Les deux nouvelles nominées relèveront de Veronik L’Heureux, présidente de Spark Foundry Canada et responsable des opérations de Publicis Groupe au Québec. ⚡
https://lnkd.in/ettch6cn
🎶 Meow meow meow meow 🐱
Here's your chance to quantify your love for your cat! Will you go to great lengths or skip?
How long did you watch?
The J.M. Smucker Co. X Leo Burnett Canada X Spark Foundry X Many more
We are excited and honoured to announce that Spark Foundry Canada has been shortlisted for Media Agency of the Year again this year at the Strategy Agency of the Year awards! A huge thank you to Strategy Online for this great recognition, and to our amazing team and wonderful clients who made this possible. #aoy24
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Nous sommes excités et honorés d'annoncer que Spark Foundry Canada figure sur la liste des agences média finalistes du concours Media Agency of the Year encore une fois cette année. Un grand merci à Strategy Online pour cette belle reconnaissance, de même qu'à notre superbe équipe et nos merveilleux clients qui ont rendu cela possible. #aoy24https://lnkd.in/dMgB7jk
Who doesn't love a good snack?
We teamed up with Campbell's and Pinterest to tell everyone, and especially the young at hearts, that, whenever hunger hits, you can always go for the handful of Goldfish Crackers!
As our own Christina Calleja-Falconer says, "The Goldfish Collages placement on Pinterest represents an exciting first-to-market opportunity for us to connect the brand with a new, adult snacking audience. It allows us to tap into the fun, lifestyle aspect of the Goldfish brand, expanding its appeal beyond its traditional consumer base"
Learn more about the campaign here: https://lnkd.in/gH2dWmnc
Excited to be serving as a judge for another prestigious awards competition that celebrates excellence in media insights and effectiveness, reflecting the core values we uphold daily at Spark Foundry Canada.
There's still time to showcase your outstanding work - the late entry deadline is August 16th. Visit https://lnkd.in/gyq6qhXa to submit your entries or learn more. Join us in recognizing and celebrating excellence in the industry!
Strategy OnlineCMDC (Canadian Media Director's Council)
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Geneviève Bilodeau-Roy a animé hier l’une des discussions à l’événement d’IAB Canada . Voici ce qu’elle en retient:
Avec l’évolution des lois sur la vie privée et de l'intelligence artificielle, la collaboration interdépartementale est essentielle pour réussir. Travailler ensemble est crucial car ces changements impactent diverses expertises. Avoir une stratégie claire et des priorités bien établies est primordial. Enfin, l'expérimentation est indispensable pour progresser. Tester, apprendre et optimiser sont les clés de l'évolution.
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Our very own Geneviève Bilodeau-Roy moderated one of the panels at IAB Canada event yesterday. Here are her key takeaways:
Amidst privacy law changes and the rise of artificial intelligence, cross-departmental collaboration is crucial for success. Siloed work won't yield good results as these changes impact various aspects and expertise. Having a clear strategy and priorities is paramount. Ultimately, experimentation is essential for advancement. Testing, learning, and optimizing are key to progress.
