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📣 Attention B2B marketers and content creators! 📣 Are you tired of your content getting lost in the shuffle? Join our upcoming webinar to learn how to move your content from obscurity to Page 1 of Google! "How to Get Out of the Content Graveyard & Into Page 1 of Google in 2024 & Beyond" 📅 September 12, 2024 ⏰ 2:00pm EST 🎙️ Presented by Alan Silvestri, Director of Digital PR at Powered By Search You'll learn about: - AI's impact on SEO - Common content promotion errors - The SaaS Content Promotion Playbook Don't miss this chance to enhance your content strategy! Will you join? #ContentMarketing #SEO #DigitalMarketing #Webinar

We're #hiring a new Senior Paid Media Strategist (Remote) in Toronto, Ontario. Apply today or share this post with your network.

We're #hiring a new PPC Growth Strategist (Remote) in Toronto, Ontario. Apply today or share this post with your network.

Most B2B SaaS companies want to create a demand-generation flywheel, but building the momentum to get that flywheel spinning is the hardest part. This is usually because: 🔹They feel overwhelmed about what they should do. There are so many tactics that it’s difficult to choose which to prioritize and act on. 🔹They lack a cohesive strategy to connect their digital marketing activities to work together in a system. 🔹Their SaaS marketing team is consumed with day to day operations and doesn’t have the bandwidth to step back and identify the key roadblocks to overcome. So where do you start? 1️⃣ If you’re unsure what pain points your SaaS ultimately solves, you must start with positioning and messaging. Otherwise, the flywheel will never start. 2️⃣ Your website must give value to every stage of the buying journey. Dead-ends will stall the flywheel. 3️⃣ Spool it up with the right mix of channels, and do it incrementally. Eventually, everything from SEO to Google Ads to nurture emails will play their part in your flywheel. But to start, iterate on your highest impact channel, build momentum, then add others. 4️⃣ Feed the learnings back into the flywheel. Measuring, learning, and continuously improving is where friction is removed so the flywheel spins faster and easier over time. Get our tested and trusted steps to building your flywheel here https://lnkd.in/gPrhe42q #saasmarketing #demandgeneration

If you’re a project sponsor on the marketing team, or a member of the procurement team looking to engage with a B2B SaaS marketing partner – this is for you. The traditional RFP process for hiring a B2B SaaS marketing agency is broken. ✅ They take too long to create ✅ They encourage cookie-cutter responses ✅ They treat specialized talent like buying a commodity We’ll show you and the RFP stakeholders on your team how to structure your RFP to get the most value out of the process by asking the right questions, moving at the right speed, and effectively evaluating candidates to select the right partner. PLUS, download your free B2B SaaS RFP template to help you create an RFP that saves time, and clearly illuminates the best agency partner for your company. Get your RFP template here https://lnkd.in/gayAVFnF #b2bsaasmarketing #saasmarketing

No matter what trajectory your marketing is on going into 2024, protecting against drift requires constant diligence. Your trajectory throughout the next year will be driven by your action, and inaction. If you’re ‘soaring’ right now then there’s no guarantee that you’ll be soaring forever unless you keep taking the right actions, again and again. If you’re ‘stalling,’ it’s not a permanent downward spiral. You can choose to take action at any time to turn that around. If you do nothing, you’ll start to drift downward and decline. If you take the right actions both now and repeatedly, you’ll find compounding improvements. The cure for drift is action. And action, right now. Here's how to take control of your trajectory in 2024 >> https://lnkd.in/eX7SQpvE #saasmarketing #marketingstrategies

Exciting News! 📣 Powered by Search is pleased to announce that we've joined forces with Wunderkind and Growth Gorilla to create a B2B SaaS Marketing Powerhouse. "Teaming with Powered by Search is like hitting the jackpot" said Growth Gorilla's founder, Alan Silvestri, going on to say "at Growth Gorilla, we’ve always been all about making real, meaningful impacts for our B2B SaaS clients through digital PR and content promotion, and now we get to do that with some of the sharpest minds in the industry." Andrew Allsop, founder of Wunderkind, stated “Having known and worked with Dev and the Powered by Search team for years before joining, it felt like a natural choice." Read more about the partnership here >> https://lnkd.in/gF6RKh_w Do you, or someone you know want to work with us to help make B2B SaaS teams unstoppable? Email [email protected] or connect on LinkedIn - https://lnkd.in/giVkgYaK

Soaring into 2024? If you're in that special state, then everything is going right - you’re the market leader, and surpassing all goals and expectations. As a leader, your 2024 marketing plan needs to focus on building and maintaining the protective moat so that you stay in the lead. Here’s how we typically approach safeguarding current marketing channels: ➡ Paid Media: Protect against competitor encroachment with an omnipresence in the market. Prevent ad fatigue and keep your messaging relevant to your ideal customer pain points. ➡Organic/Content: Continue to update and refresh content so that it doesn’t begin to slip. Stay proactive with algorithm changes and competitor moves. ➡Demand Generation: Maintain a rapid feedback loop on pipeline performance. Talk to sales and customer support teams to understand which leads close the fastest and have the highest lifetime value. We partner with leading B2B SaaS marketing teams to reinforce and red-team their plans to maintain their lead - want a second set of eyes on your plan? https://lnkd.in/eX7SQpvE

A ‘scaling’ trajectory means that your B2B SaaS marketing performance is growing at a healthy rate to confidently hit your targets. If you're on a scaling trajectory in 2024, now is the perfect time to get the right resources and playbooks into place to predictably accelerate your marketing in the new year. Get your copy of the playbook here (no email needed, and no, we won't spam you) >> https://lnkd.in/eX7SQpvE #saasmarketing