ABM feeling outdated? ⏰ Self-service is the future of B2B buying. Join our webinar featuring guest speaker Forrester Principal Analyst Kelvin Gee to learn how to build self-driving ABM programs that match modern buyer behaviors. Here’s what we’ll cover: 🔹 Creating self-service ABM journeys at scale 🔹 Real-world self-service ABM examples 🔹 The data, tech, and processes you need to get it right Link in comments 👇
PathFactory
Software Development
Toronto, Ontario 28,931 followers
Supercharge ABM, Partner Marketing, Web Personalization, and Sales Interactions with personalized content experiences.
About us
Unlock B2B revenue with personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey with PathFactory. Enhance your buyer's journey and start enabling your buyers with content intelligence. PathFactory’s AI-powered content intelligence allows you to generate personalized content experiences for your individual buyers and target accounts for your ABM strategy. Accelerate deal velocity and grow your pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and trending topics. PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner.
- Website
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https://www.pathfactory.com
External link for PathFactory
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 2012
- Specialties
- content marketing, demand generation, content engagement, data-driven content, buyer education, lead nurturing, engaged intent, content activation, sales enablement, lead qualification, account-based marketing, and b2b marketing
Locations
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Primary
Get directions
100 King St W
Suite 5700
Toronto, Ontario M5X 1C7, CA
Employees at PathFactory
Updates
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🚀 Future-proof your ABM 🚀 Traditional ABM won’t cut it in 2025. Join guest speaker Kelvin Gee, Principal Analyst at Forrester to learn how to build adaptive, self-driving ABM programs. What you’ll gain: 🔹 Key steps to launching self-service ABM 🔹 Real-world examples of adaptive ABM in action 🔹 The process, data, and tech needed to scale RSVP Link in comments 👇
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What can an #ICP scoring model do for your org? Corrina Owens tells us in episode 2 of #MarketingMayhem! Watch the full episode now! Link in comments 👇 #marketing #b2b #abm
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What's a 'best fit customer' anyway?! 🔶🔸Mason Cosby🔸🔶 tells us in episode 2 of #MarketingMayhem. Full episodes now available - link in comments! 👇 #abm #b2bmarketing #content #pathfactory
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Marketing Mayhem is back again 👀 Next week we're breaking down successful content marketing with three incredible guest panelists: Nehal Tenany, Erin Balsa, and Kaylee Edmondson! We'll discuss: - How to create compelling, shareable content - Tips to level up your content ASAP - Examples of their own wins (and fails) Save your spot (and watch previous episodes): https://lnkd.in/ef_XP8rW
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AI MYTH #1: Content creation is the only use case. ❌ #PathFactory's CEO and President Dev Ganesan debunks five of the biggest myths about AI in marketing right now. Check out the full article in Marketing Mag 👇 https://lnkd.in/eJAFvJNu
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ABM feeling outdated? 🌝 Self-service is the future of #B2B buying. Join our webinar featuring guest speaker Forrester Principal Analyst Kelvin Gee to learn how to build self-driving ABM programs that match modern buyer behaviors. Here’s what we’ll cover: 🔹 Creating self-service ABM journeys at scale 🔹 Real-world self-service ABM examples 🔹 The data, tech, and processes you need to get it right Save your spot. Link in comments!
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PathFactory reposted this
In the latest episode of Leaders & Voices, we have Pete Lorenco, Vice President of Marketing at PathFactory, the leading B2B content intelligence and personalization platform. With over 15 years of experience across startups and enterprise B2B organizations, Pete has a strong track record of driving growth through data-driven, customer-focused marketing strategies. Pete talks about how the AI content boom has reshaped the B2B landscape, but surface-level, AI-generated content is losing its appeal. Read the full article: https://lnkd.in/gxWdzU6i #leadersandvoices #guestarticle #B2B #marketingstrategies #datadriven #AI #tech #martech #mtc #martechcube
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#6sbreakthrough is in full swing! Here are just a couple snaps during Aristomenis Capogeannis and Christine Polewarczyk's customer case study featuring NVIDIA! If you're in Vegas, have you stopped by the #PathFactory booth yet?
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