Exciting News! Protect Our Winters Canada has just released a new report on the outdoor recreation economy in Canada. The findings are impressive: the outdoor recreation economy now surpasses the fisheries, forestry, and agriculture sectors in its contribution to the national economy. This is a game-changer for how we view the economic impact of outdoor activities in Canada. Here in BC, the Outdoor Recreation Council of BC, and friends such as the KORE - Kootenay Outdoor Recreation Enterprise Initiative, are calling on the BC government to develop an economic impact model that assesses the value of the outdoor recreation economy to the overall BC economy.
SIZE MATTERS. Protect Our Winters Canada is excited to share a first-of-its-kind economic report measuring the size of the outdoor recreation economy in Canada…and trust us, it’s big! The outdoor recreation industry is an economic powerhouse and a major part of Canada’s economy representing 1,096,8492 Canadian jobs (full-time equivalent) and $101.6 BILLION (yup ... .that's a B) in economic contribution annually. 😳 Outdoor Recreation is a growing sector of Canada’s economy, built from thousands of small to large Canadian businesses and is helping many rural, and Indigenous communities transition away from resource-based industries. The outdoor industry is particularly threatened by the impacts of climate change including forest fires, reduced snowpack, melting glaciers, floods and droughts. Our natural assets are the foundation of the outdoor recreation economy and are crucial for future generations. Head over to our website to read the full report.