North Strategic

We’re #hiring! 🤝 Check out our Jobs tab for all active postings, including a Senior Account Manager, Influencer and Social Media. With several open positions, this is your chance to join the growing team at North. https://lnkd.in/gCjjbnxE

To put a stop to the infinite scroll and engage your target demographic in a meaningful way, brands need more strategic thinking than simply launching a TikTok channel. Read our latest blog post about innovative creator-brand collabs from North's own Dustin Pollack: https://lnkd.in/gnwSzcxq --- Pour mettre un terme au défilement infini et engager votre cible démographique de manière significative, les marques ont besoin d'une réflexion stratégique plus poussée que le simple lancement d'une chaîne TikTok. Lisez notre dernier article de blogue sur les collaborations innovantes entre créateurs et marques, rédigé par Dustin Pollack, de North: https://lnkd.in/gnwSzcxq

Our North Strategic team had the opportunity to work with the Toronto Blue Jays on the City Connect Jersey Release! To celebrate, we hosted an exclusive launch party, reminiscent of the jersey's night mode, and featuring some of Toronto's top media, influencers and athletes. So glad to see the attendees had a blast and can't wait to see these jerseys in action!

Really proud of our latest brand work for American Express where we partnered with VFX creator Edwin Chung (@ed.it.son on Instagram and TikTok) and tapped into his unique, stop-motion style to bring the brand’s benefits around travel to life in a social-first way. While many brands, including Amex, have been working with influencers and creators for years, we wanted to take the idea of a creator partnership to the next level by leaning into the trend of co-creation. The result is a series of video content that will be launching across Meta, TikTok and Pinterest in the coming weeks to help drive awareness and consideration for key brand and Platinum Card benefits. Huge kudos to the teams at American Express, North Strategic, Notch Video and of course, Edwin himself, for working together to bring this concept to life! https://lnkd.in/gVzKJ9hz

About last night 😁🏆 It was a thrill to accept Bronze in the Best Use of Media Relations category at this year’s Canadian Public Relations Society (CPRS) - Toronto ACE Awards last night—and to share today that we are finalists at the upcoming CPRS National Awards of Excellence! North won for its campaign in support of Club House (McCormick & Company) and the spice brand’s 140th anniversary. The team helped cook up a campaign that involved a multi-market broadcast media tour, culinary creators and influencers, and a collection of diverse family recipes passed down for generations compiled in a virtual cookbook called “Canada Cooks.” We’re so thrilled to share and celebrate this hard-earned win with the Club House team. Congrats! --- À propos d'hier soir 😁🏆 Ce fut un plaisir d'accepter le bronze dans la catégorie Meilleure utilisation des relations avec les médias lors de la remise des prix ACE de la SCRP Toronto de cette année hier soir, et de partager aujourd'hui que nous sommes finalistes aux prochains Prix nationaux d'excellence de la SCRP ! North a gagné pour sa campagne de soutien à Club House et au 140e anniversaire de la marque d'épices. L'équipe a contribué à la préparation d'une campagne qui comprenait une tournée médiatique de diffusion sur plusieurs marchés, des créateurs culinaires et des influenceurs, ainsi qu'une collection de diverses recettes familiales transmises de génération en génération, compilées dans un livre de cuisine virtuel intitulé « Canada Cooks ». Nous sommes ravis de partager et de célébrer cette victoire durement gagnée avec l'équipe de Club House. Félicitations !

Congratulations to our colleagues Publicis Media on the launch of Epsilon ID, a new data solution developed to empower our teams and clients to better understand Canadians’ interests, behaviors, and psychographics to build more relevant campaigns. Learn more about it here: https://lnkd.in/gh2JRNHk

To learn more about what's on Canadians' minds, we needed better Canadian data. As it turns out, our friends at Publicis Media in Canada were already working on a solution with the development of Epsilon ID, a proprietary solution for our teams and clients to gain access to strong, reliable data for better insights and better campaigns.   Learn more about it here: https://lnkd.in/g2sZk_Uu

Proud of our amazing team who joined this Power of One DE&I initiative with our Publicis Groupe Canada family and dozens of others across our agencies to bring this campaign to life for CEE Centre for Young Black Professionals 👏 The team at North supported with strategic communications and influencer engagement to drive strong results for this powerful campaign. 

Sending a special shoutout to our clients Canada Goose, Farm Boy Inc., and Sleep Country Canada, all winners at the Retail Council of Canada’s 2024 Excellence in Retailing Awards! 🏆👏   Congrats to the Canada Goose team for the win in the “Environmental Leadership” category, and congrats to the Farm Boy and Sleep Country teams for wins in the “In-Store Experience & Design category.”   We’re proud to support such innovative and change-making clients, and it’s always gratifying to see hard work get well-deserved accolades.   Read more about the awards here: https://lnkd.in/g9STSDG6