🚨New data alert: [Report] How social & community fuels organic growth for mobile games 📈 Our 2024 survey of thousands of North American mobile gamers delves into how social and community factors influence user acquisition, retention, and in-game spend. Dive into the data behind why publishers must invest in social and community strategies as another avenue to mitigate the impact of industry headwinds, offset the increasing pressures to paid media performance, and ultimately support efforts to achieve sustainable growth. “In this competitive industry with many similar titles, a focus (or lack of focus) on social and community efforts can have a meaningful impact at scale, and be the difference between struggling to gain traction, and breaking into the top category rankings.” Justin Gerrard, Senior Director of Organic Growth at Mistplay Get the report to unlock insights you need to fortify your mobile growth strategy. 🔐👇 https://lnkd.in/eJCY5F4z
Mistplay
Computer Games
Montreal, Quebec 10,271 followers
Elevate Your Game, Elevate Your Career: Discover Mistplay
About us
Mistplay is the #1 loyalty app for mobile gamers. Our highly engaged community is made up of millions of users looking to discover new games and earn as they play. We reward users for the time and money they spend within the games they download from our platform, and they can redeem those rewards for gift cards. Join Mistplay and unlock your potential in a vibrant, innovative, and collaborative environment where your passion for mobile gaming meets limitless opportunities. **Mistplay’s Mission:** To be the best way to play mobile games for everyone, everywhere! **Fun Facts:** The #1 loyalty app for mobile gamers Over 30M+ lifetime installs globally on Android Over 400+ games to discover on the Mistplay app Doubled our employee headcount in 2023 Backed by GrowthCurve Capital as of December 2021 **Business & Company Achievements:** Ranked as a Top 5 Media Source in 6 different categories spanning ROI & Retention in the Singular ROI Index 2023 Ranked on the 2023 Canada Top 100 - Montreal’s Top Employer list Ranked on the 2023 Canada’s Top 100 - Top Employer for Small/Medium Business Ranked #5 on Deloitte’s Canadian Technology Fast 50 in 2022 Ranked #31 on Deloitte’s North American Technology Fast 500 in 2022 With more to come!
- Website
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http://www.mistplay.com
External link for Mistplay
- Industry
- Computer Games
- Company size
- 201-500 employees
- Headquarters
- Montreal, Quebec
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Mobile games, Mobile, Advertising, AdTech, Entertainment, e-sports, Machine Learning, Artificial Intelligence, User Acquisition, Performance Marketing, and Data Analytics
Locations
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Primary
481 Avenue Viger O
Montreal, Quebec H2Z 1G6, CA
Employees at Mistplay
Updates
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💡Churn tip: Don’t neglect support. There’s no such thing as a perfect product. When you have an active mobile game that frequently rolls out new feature updates and events – key pieces of any good retention and engagement strategy – there’s bound to be issues along the way. That means your Support team and system must be deeply rooted in the gameplay and player experience. 💬 “Customer Support’s fast response times are key to retention. If CS can respond to the user and solve their issues fast, they are more likely to open that app up again. A big part of this is to marry your support data with your user data. This will help you surface issues to your Dev team, prioritize fast response times with your valuable users, and open the door to improve what users are reaching out about.” – Sam Coffey, Director of Customer Support at Mistplay See the rest of the tips in our article on leaky bucket syndrome in mobile gaming: https://lnkd.in/efDASQ3a
Plugging the leaks: Decoding leaky bucket syndrome to find growth in mobile gaming
mistplay.com
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💡 One in five spenders (21%) consider a game’s online community when deciding whether to install a new game and over half (51%) consider player ratings and reviews. Understanding mobile gamers' decision making process to install a game is essential in turning an impression into a conversion. By understanding how much weight players put on peer reviews, ratings, and app store listing factors, publishers can better optimize the acquisition funnel to drive successful installs and grow their player base. Get the full findings on how social & community impact mobile game growth in our report 👉 https://lnkd.in/e2rNKqsC 👈
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💡 While in-app advertising, word-of-mouth referrals, and app store exploration remain top game discovery channels, both paid and organic social media marketing are also effective for UA. A single-minded focus on paid channels may lead to missed opportunities elsewhere as earned and shared channels have become increasingly pivotal in shaping successful mobile game growth. With word-of-mouth recommendations and social media ranking highly as game discovery channels, publishers must invest in social and community strategies to fuel organic growth and help reduce the overall cost of acquisition. Get the full findings in our report now 👉 https://lnkd.in/etWeN9xz 👈
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Haven't grabbed our social and community report yet? Get the latest data in our highlight article covering three ways that mobile game communities fuel growth. 📱🌱 Spoiler alert: Community can have a big impact on IAP spend. Read on to find out how! 👇 https://lnkd.in/eWKHvUP4
From acquisition to retention: How mobile game communities fuel growth today
mistplay.com
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Want to stay up-to-date with the latest trends in mobile gaming? You’re in luck – this year, we collaborated with Sensor Tower and IDC to produce the H1 Gaming Spotlight Report. Grab your copy of the report below to uncover the hottest trends, top games, and new insights on ad and churn behaviors for players across genres. 👇 Happy reading! https://lnkd.in/eG9t_wxX
H1 2024 Gaming Spotlight
sensortower.com
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💬 "With its unique loyalty model and active community, Mistplay continuously provides us with high-retention players globally. Their customer service team, with their deep understanding of global expansion and tROAS acquisition strategy, also offers us valuable insights into the global mobile game market and user behavior." – Zhai Huangyao, Project Leader of Magicabin, PhotonFox Read the full story of how we unlocked 35% higher D7 retention when we took Magicabin: Witch’s Adventure into the NA, SK, and EU markets for PhotonFox. https://lnkd.in/dgFyqd-x
Unlocking global markets and a 25% higher D7 retention for Magicabin: Witch’s Adventure
mistplay.com
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🎊 That's a wrap for ChinaJoy 2024! From chatting with over 400 industry professionals at our second-ever Mistplay booth, to living it up alongside AppsFlyer and Snap Inc. at the L3V3L UPP party with 900+ attendees, this year's event will be hard to forget. Didn't make the event this year? Check out our highlight reel from Asia's biggest gaming and entertainment expo (and mark your calendar for 2025)! Special thanks to our China team for helping bring the power of loyalty to hundreds of mobile game publishers on the floor at #ChinaJoy2024.
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Continuous loss of players post-installation compounding the growth hurdles of rising CPIs and falling ROAS? Sounds like leaky bucket syndrome. 🪣 But churn doesn’t hinge on just one team’s efforts. Addressing those challenges falls on each pillar of mobile game growth flywheel teams – from User Acquisition to LiveOps and Product. In our latest article, we cover the essentials of leaky bucket syndrome and guidelines to start driving more sustainable growth for your mobile game. https://lnkd.in/ei-PgyE8 Thank you for the insights Justin Gerrard Kyle West Sam Coffey Blair Nordstrom Thanuree Pathiranawasam Nick Cullen 🌟
Plugging the leaks: Decoding leaky bucket syndrome to find growth in mobile gaming
mistplay.com
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📣 We're live at ChinaJoy! Come chat with us over the next two days about the power of loyalty to drive LTV in mobile gaming. Stop by and connect with Tina Zheng, and PENG Chaonan at booth W4-B802. 👋