Carman Pirie explains on this week’s podcast episode that is important for, "People to understand that the niche orientation of B2B manufacturing has a dramatic and pervasive impact on the marketing and sales function, and it really tweaks and changes a good part of how you market and sell and kind of the tools in some ways that you have at your disposal, or at least how you wield them." https://hubs.la/Q02N1PSl0
Kula Partners
Advertising Services
Halifax, Nova Scotia 1,948 followers
We help leading B2B manufacturers craft digital experiences that transform how they engage customers and compete online.
About us
Kula Partners is an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work best with manufacturers marketing within complex B2B selling environments—manufacturers of complex or technical products with a lengthy sales process including layers of stakeholders and decision-makers. We sponsor the manufacturing marketing podcast—The Kula Ring—which features conversations about marketing, sales, and technology with top manufacturing executives from across North America. The Kula Ring podcast is co-hosted by Kula Partners principals, Carman Pirie and Jeff W. White, both of whom are frequently sought after for their digitally-focused B2B expertise. They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology.
- Website
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https://kulapartners.com
External link for Kula Partners
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Halifax, Nova Scotia
- Type
- Privately Held
- Founded
- 2004
Locations
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Primary
Get directions
1741 Brunswick St
Penthouse
Halifax, Nova Scotia B2J3X8, CA
Employees at Kula Partners
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Jeff W. White
Co-founder, Kula Partners: an Agency Made for Manufacturers | Partner, What We Make It, an Emergent Service Design Agency | Host of The Kula Ring…
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Alistair Morton
Senior UX Product Designer / UI Designer / & Guitars
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Charlene Gagnon
Service Design, UX Researcher
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Luke Desroches
Front End Architect at Kula Partners
Updates
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On this week’s episode of The Kula Ring, Jeff White shares his insights on service within B2B: “Many B2B manufacturers are really seeing service as a growth opportunity to truly grow revenue with existing accounts, having service, and marketing, and sales all aligned and working on the same things at the same time is a very advanced place to be." Listen to the full interview on the Kula Ring Podcast: https://hubs.la/Q02MYdxK0
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The Kula Ring is live! Featuring the two principals of Kula Partners, Jeff and Carman, where they talk about: The Niche Navigator Model Low, medium and high niche market orientation Advice on how content can develop your niche orientation marketing strategy Listen to the full episode on The Kula Ring Podcast here: https://hubs.la/Q02MMYhz0
How Niche Orientation Impacts Your Manufacturing Marketing Strategy
kulapartners.com
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What’s standing between you and your customers? In this episode, we explore what’s needed for marketers to break through the sales barriers and create a unified approach to customer satisfaction. https://hubs.la/Q02MgFlK0
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The Kula Ring aims to achieve unity this week between sales and marketing. We will share tactics for fostering collaboration between these teams, including the proper use of CRMs. Tune in here and where you get your podcasts! https://hubs.la/Q02LXLsk0
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Every innovation starts with a question. How can AI redefine the way we connect with your customers in manufacturing? The answers await in our latest episode of The Kula Ring. https://hubs.la/Q02Lstn70
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On this episode of The Kula Ring Podcast, Jarid Hockert joins us to delve into the world of AI-driven marketing in manufacturing. Together, we explore how AI is not just a tool but a catalyst for innovation, reshaping the way brands connect with their audiences. Tune in to uncover this powerful transformation. https://lnkd.in/gVhp_9Rx #TheKulaRing #AIMarketing #ManufacturingInnovation
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Want to humanize your B2B brand? Learn some effective social media strategies with The Kula Ring! https://hubs.la/Q02KQq6Q0 #SocialMediaMarketing #B2Bmanufacturing #podcast
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Balance fun and professionalism in B2B manufacturing marketing! Find out how in The Kula Ring's latest episode. https://hubs.la/Q02KQm6P0 #B2BMarketing #Podcast
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The latest episode of The Kula Ring Podcast with Tasha Jones explores how to bring personality to your B2B brand, making it more relatable and engaging. She shares practical tips on social media strategies, content creation, and building a brand voice that resonates with your audience. https://hubs.la/Q02KQlPj0