"Unlike sports advertising – where brands can tap into the deep emotional connections fans have with their favorite teams – health advertising can be perceived as disruptions and needs to work harder to create brand loyalty. That’s where the power of great storytelling comes in, allowing us to build emotional connections with audiences and create work that doesn’t feel like an interruption." Amy Fortunato, Vice President, Group Creative Director at Klick, joined other industry experts for a special report from Lürzer's Archive, where they mixed two of the fast-growth areas of advertising creativity together, Sports and Health: https://bit.ly/4e9iyHI
Klick
Advertising Services
Toronto, Ontario 102,907 followers
There's something different here.
About us
Klick Health is the world’s largest independent commercialization partner for life sciences. For over 25 years, Klick has been laser-focused on developing, launching, and supporting life sciences brands to maximize their full market potential as a core commercialization partner. Klick is opening offices in regional hubs and key markets to provide local support for our clients in countries outside of North America. These seven new offices are purpose-built to replicate the core components of our culture and values and be 100% dedicated to the pharma and life sciences business. We believe that when your people are the center of gravity, clients are the ultimate beneficiaries. Success, in its highest form, is always mutual. Our culture of kindness and high performance attracts innovators and leaders who care about doing the best work possible in an environment that supports their rapid growth. Together, we can turn any problem into a potentially life-changing opportunity.
- Website
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https://www.klick.com
External link for Klick
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Toronto, Ontario
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Brand Strategy, Clinical Review and Analysis, Copywriting, Creative Technology, CRM Strategy, Digital Media, Disease Awareness, Experience Design, Film and Video, Launch Tactical Readiness, Machine Learning, Media Planning, Medical Editing, Medical, Legal, and Regulatory, Out-of-Home, Platforms, Programmatic, SEO, Social Media, and Tech Advisory
Locations
Employees at Klick
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Alec Melkonian
Growth Architect for Klick
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Brent Turnbull, ACC, CPCC
I help leaders and teams perform at their highest levels through executive and team coaching.
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Erica Hawthorne
Award-Winning Pharma Digital Marketing Leader | Multicultural & Omnichannel Marketing Expert | Published Author & Conference Speaker | Voiceover…
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Thais F. de Souza
Updates
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Are you making the most of your Digital Opinion Leaders (DOLs)? We’ve all seen how DOLs are shaking up the healthcare landscape, but are you really tapping into their full potential? Our latest article from Tim Mitchell breaks it down into 4 simple steps: 1️⃣ Engage: Start with genuine connections during key moments when DOLs are most active. 2️⃣ Upskill: Help your KOLs become DOLs with easy, self-directed social media training. 3️⃣ Co-Create: Partner with DOLs to craft content that’s both credible and shareable. 4️⃣ Commit: Measure what matters with clear KPIs to keep your strategy on track. 👉 Don't miss this opportunity to turn your strategy into action and build lasting relationships with DOLs: https://bit.ly/3TfKKk0 #MedicalAffairs #DigitalHealth #DOLs #KOLs #HealthcareInnovation #SocialMediaStrategy
Three Tangible Ways to Put the DO in DOL
idx.klick.com
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Need an afternoon listen? Tune into this conversation with Klick's own Yan Fossat!
UNC CS '28 | Morehead-Cain Scholar | Emergent Ventures '23 | Building culturafarms.ca | Co-Host of Collimator
I just finished Andy Weir's Project Hail Mary, recommended to me by a video game artist I met at the Minneapolis airport. One striking idea was that of the medical robot, designed to take care of humans in their comas as they voyaged through space. That got me thinking: 'What does the future of health look like?' In our latest Collimator conversation, Unmol Sharma and I sit down with Yan Fossat, who leads Digital Health Research and Development at Klick. Their projects are inspiring, from detecting increased risk of diabetes from a small sample of your voice to monitoring overdoses with a radar. Yan's team is full of scientists, engineers and mathematicians, working together to solve the most pressing medical issues of our time. Our conversation ranges from the earliest days of medical imaging all the way to current advances that have the potential to completely disrupt the process of medical screening and diagnosis, Yan's experience of growing his startup, and many of the lessons he's learned along the way. Listen here: https://lnkd.in/etCa6EXZ #science #digitalhealth #technology #klick #innovation #biology #medicine #startups #entrepreneurship
EP30: Yan Fossat (SVP of R&D at Klick Applied Sciences) - Voice-Based Biomarkers, Science at Pace of Business, and Creating Luck
https://spotify.com
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Klick reposted this
Struggling to navigate the complex world of Pharma PPC? 👨⚕️ Dive into an exclusive conversation between Klick's Mike Ott and Adthena's Tom L. as they unravel the secrets behind successful pharma paid search campaigns. 💡 🙌 You'll learn all about: 🤖 How AI is transforming search advertising strategies 💪 Effective ways to overcome strict industry regulations 🎯 Strategies for maximizing ROI in a competitive landscape Don't miss out on these expert insights! Read the full interview here: https://lnkd.in/eEuTrW5n #pharmamarketing #ppcstrategies #aiinhealthcare #digitalmarketing #ai
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Crafting a successful Patient Support Program goes beyond just the basics—it’s about creating a strategic, tech-driven approach that truly connects with patients. By engaging key stakeholders and using data-driven insights, you can continuously evolve and improve your PSP. Want to know the secret to designing a top-tier PSP? Dive into our guide that breaks down the essential components and provides a step-by-step plan to implement them. https://bit.ly/3Xcz3Nx
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Join Margot Arntfield for a session at Regulatory Affairs Professionals Society (RAPS)! Here's what you'll learn: - Develop a cohesive Regulatory-Marketing-Agency partnership to navigate FDA approvals and ensure a successful product launch. - Recognize the role Regulatory plays as a crucial contributor to the marketing strategy, influencing key decisions from label optimization to market positioning. - Establish a forward-thinking MLR ecosystem capable of managing industry-standard content, including modular, personalized approaches and AI-enhanced production and review processes. https://lnkd.in/ghymP_Ac
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Imagine a world where Patient Support Programs (PSPs) don't just offer help—they transform the patient experience. With cutting-edge technology and smart data insights, PSPs are now capable of connecting patients and care teams in ways that were once unimaginable. From personalized resources to real-time support, these programs ensure patients get exactly what they need at every stage of their treatment journey. https://bit.ly/3TkjTDF
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Klick reposted this
Excited to speak about using Generative AI for regulatory needs, and particularly for handling content review with Julie Turnbull, PhD at Regulatory Affairs Professionals Society (RAPS) Convergence 2024!
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Lürzer's Archive asked recent contributors, including Andrea B., Vice President / Group Creative Director at Klick, what would they like to put in an ad that never usually gets seen? "A diverse population of powerful women showcasing the strength in their bodies and in their sexuality. In all phases of life. You know all the content that continues to get censored for being ‘inappropriate’? Let’s celebrate the power of femininity, instead of being afraid of it." Read more here: https://bit.ly/3z3SCOO
Missing in advertising
https://www.luerzersarchive.com
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Will you be attending #DPE2024? Ray Rosti joins a panel to discuss how HCP data and insights are already at a level of sophistication that was unimaginable a few years ago. See more here: https://lnkd.in/ewZdYGRu