#FeatureFriday 🫙 See how Canada's No. 1 mayo brand celebrated Canada Day in this playful new work from #ICA member agency Ogilvy Canada. ----- Stroll the mayo aisle of any supermarket and you’ll notice a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds. To celebrate our iconic status as the most imitated mayo brand in the world, we made a Hellmann’s ad without showing any Hellmann’s. We used 20 competitor labels to create the only real jar of mayo. Read more: https://lnkd.in/gH_VTfts
ICA - Institute of Canadian Agencies
Advertising Services
Toronto, Ontario 3,860 followers
Amplify. Protect. Transform.
About us
The Institute of Canadian Agencies is the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.
- Website
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http://www.theica.ca/
External link for ICA - Institute of Canadian Agencies
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1905
- Specialties
- advertising, marketing, communications, digital, and public relations
Locations
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Primary
2300 Yonge Street
Suite 3002
Toronto, Ontario M4P 1E4, CA
Employees at ICA - Institute of Canadian Agencies
Updates
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Who wants the chance to win $1 million worth of media? 💰 The 2024 IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling on brands and agencies to submit work that shines a spotlight on the lived realities of Gender Equity in Canada, for a chance to win $1 million worth of media inventory on Bell Media platforms. Now open for entries. Deadline to submit is September 9th. Enter here: https://lnkd.in/gtrKkRVG ➡ Read more in LBBonline - Little Black Book: https://lnkd.in/grPh5nth #IDEACompetition2024 #GenderEquity
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Announcing this year's focus for the 2024 IDEA Competition: Gender Equity. In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling on brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. ➡ Read all about it in Campaign Canada: https://lnkd.in/gFCuRJA2 #IDEACompetition2024 #GenderEquity
IDEA Competition announces 2024 theme: Gender Equity
campaigncanada.ca
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📣 The 2024 IDEA Competition is now open. In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling on brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. This year’s entries must shine a spotlight on the lived realities of Gender Equity in Canada. Deadline to enter is September 9th. Learn more and enter here: https://lnkd.in/gtrKkRVG #IDEACompetition2024 #GenderEquity
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#FeatureFriday 🇨🇦 Newcomers to Canada have their own unique journey – especially women. A new study from #ICA member agencies Publicis Media, Zenith, Starcom Canada and Spark Foundry Canada uncovers what brands should know. ----- In 2023, 230,000 newcomer women arrived in Canada. They represent a specific audience and a burgeoning market opportunity. Understanding their journey and how brands can help is key for any business. That’s why Publicis Media Canada and its brands developed ‘Roots & Wings’, a study that sheds light on what goes through female newcomers’ minds when job hunting, making friends, celebrating holidays or shopping. Feel free to reach out to Publicis Groupe Canada to learn more about it and receive your copy. Read more: https://lnkd.in/gQ_xscc7
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#EffieCanada Final Round Judging kicks off today. 🏆 A huge thank you to our Round One Jury who had a very difficult job to do. 🙌 Now onto Final Round, where the most effective marketing efforts will be debated and determined. See the full list of judges: https://lnkd.in/gWw3KxN2 Effie Worldwide #EffieCanada2024 #Effies #EffieAwards #MarketingEffectiveness
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#FeatureFriday 🏆 Cannes Edition: Canada had a record number of shortlists and wins at the Cannes Lions International Festival of Creativity this week. Shoutout to the #ICA member agencies and their clients whose work showed up on the world stage. 🇨🇦 👏 Angry Butterfly 👏 Broken Heart Love Affair 👏 Citizen Relations 👏 Cossette 👏 Leo Burnett Canada 👏 Lifelong Crush 👏 Ogilvy Canada 👏 Publicis Canada 👏 Sid Lee 👏 VML Canada See Canada's winning work via LBBonline - Little Black Book: https://lnkd.in/gGBMK-Ez #CanadaAtCannes #BrandsNeedMoreCanada
Cannes Lions 2024: Canadian Winners | LBBOnline
lbbonline.com
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Day 2 of #Cannes and #ICA member agencies are already bringing home the hardware! 🦁 🇨🇦 Congrats so far to Broken Heart Love Affair, Cossette, Leo Burnett Canada, Sid Lee and VML Canada. See their winning work via LBBonline - Little Black Book: https://lnkd.in/gC3f8mxs #CanadaAtCannes #BrandsNeedMoreCanada
Cannes Lions 2024: Canadian Winners | LBBOnline
lbbonline.com
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#FeatureFriday 🐄 See how #ICA member agency Humanity is helping give Manitoba's dairy farmers a voice to tell their stories. ----- Just in time for Father's Day, Dairy Farmers of Manitoba (DFM) and Humanity proudly present the launch of 'The Inspector'. This heartfelt film tells the story of Alain, a fourth-generation dairy farmer, and the invaluable lessons passed down from his father Raymond. 'The Inspector' delves into the multi-generational aspect of dairy farming, capturing the beauty, struggles, and enduring legacy of family-run farms. The documentary is both authentic and cinematic, providing an honest exploration of the parent-child relationship and the dynamics of stepping into new roles within the family business. At a time when more Canadians are questioning where their food comes from, 'The Inspector' reassures us of the deep, family values behind our local dairy farms. Read more: https://lnkd.in/gM4GdAxZ
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#ICYMI: Effie Worldwide has released the 2023 Effie Index, the global ranking of companies behind the world’s most effective marketing. The #ICA's goal for the industry is to have Canadian agencies assume more of a global role with clients. “We do need to work harder,” says Scott Knox. “But we’re holding our own, and to have four Canadian agencies in the [North American] Top 10 is amazing.” ➡ Read more about Canada's performance in Campaign Canada: https://lnkd.in/g7Q2FwQm #EffieIndex #Effies #EffieCanada #MarketingEffectiveness #BrandsNeedMoreCanada
Canada has a very effective year, according to Effie Index
campaigncanada.ca