As part of the #ICA’s mission to Protect the agency sector, Pitch Watch provides a safe space to report both negative and positive experiences of client pitch practices.🚦 Launched in response to concerns from our member agencies, it has proved successful in improving many agency search processes. ➡ Learn more about how Pitch Watch works: https://lnkd.in/gS69U_xz #PitchWatch #AgencySearch #QBS #MarketingProcurement #NewBusiness
ICA - Institute of Canadian Agencies
Advertising Services
Toronto, Ontario 4,070 followers
Amplify. Protect. Transform.
About us
The Institute of Canadian Agencies is the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.
- Website
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http://www.theica.ca/
External link for ICA - Institute of Canadian Agencies
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1905
- Specialties
- advertising, marketing, communications, digital, and public relations
Locations
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Primary
2300 Yonge Street
Suite 3002
Toronto, Ontario M4P 1E4, CA
Employees at ICA - Institute of Canadian Agencies
Updates
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Announcing the #EffieCanada 2024 Bronze Winners. The list is now live: https://lnkd.in/dh3NDfgh Winning an Effie is no easy feat. Congratulations to the brands and agencies recognized. Stay tuned each week as we continue to reveal this year’s winners. 🏆 For over 50 years, in over 50 countries, the #EffieAwards have celebrated the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized. #EffieCanada2024 #Effies #MarketingEffectiveness Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.
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#FeatureFriday ☀ Check out this now Canada-wide campaign by #ICA member agencies Outpost379 with Publicis Montréal for Quebec adaptation. ----- Outpost379 is thrilled to launch the first-ever YMCA Canada National Brand Campaign! The Shine On creative platform started as a regional campaign for the YMCA of Greater Toronto. This campaign highlights how the YMCA can help you overcome your internal obstacles and whatever holds you back, so you can realize your full potential. We can’t think of a better message that resonates with all Canadians. Read more: https://lnkd.in/gsbHj829
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We’re myth-busting the #AgencySearch process. Be honest, how often does the f-word come up? (no, not that f-word) 💬 MYTH 4: Presentations help me to assess “fit.” ❌ FALSE. There are better ways than a presentation to assess “fit.” If agency “fit” is a concern for your organization, first be clear about what “fit” means. Then be specific about the evidence that an agency can provide related to that “fit.” Rooted in collaboration and partnership, Qualification-Based Selection (QBS) is a procurement best practice used around the globe to source professional services that are critical, custom, complex and costly. ➡ Read more about the #ICA’s Principles for a Great Agency Search: https://lnkd.in/eEauj76A #QBS #MarketingProcurement #NewBusiness #RetireTheRFP #PitchWatch
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🏆 We are thrilled to announce the #EffieCanada 2024 Finalists. The list is now live: https://lnkd.in/gV3qUeFP Congratulations to the brands and agencies who made it this far. Stay tuned, we'll be revealing the winners over the coming weeks. For over 50 years, in over 50 countries, the #EffieAwards have recognized the very best in marketing effectiveness. Only campaigns that make a real business impact are recognized. #EffieCanada2024 #Effies #MarketingEffectiveness Effie Worldwide Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.
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#FeatureFriday 🔌 Check out the latest from #ICA member agencies Juniper Park \ TBWA and Tam-Tam\TBWA for Nissan Canada. ----- Building a world as innovative as the vehicle itself, Juniper Park \ TBWA’s new work alongside Nissan Canada for the Nissan ARIYA EV saw us bring to life the avatars of three content creators to help sell the car... to themselves. Read all about the "reimagined" test drive and more about the 'Electrify Your Life' campaign: https://lnkd.in/gGqeHg5y
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This just in! 🎤 See who’s speaking at the Canadian Marketing Effectiveness Summit 2024 on October 24th: ▪ Alyssa Buetikofer, VP, CMO, McDonald's Canada ▪ Laura Curtis Ferrera, CM, Global CMO, Scotiabank ▪ Laurence Green, Director of Effectiveness, IPA (Institute of Practitioners in Advertising) ▪ Amanda 'AJ' Jones, CSO, McCann Canada ▪ Jan Kestle, President, Environics Analytics ▪ Scott Knox, President & CEO, ICA - Institute of Canadian Agencies ▪ Alison Leung, Former Head of Commercial Revenue Learning & Development, Shopify ▪ Jess MacDermot, Global Portfolio Director, Haymarket Media Group ▪ Leah Power, EVP, ICA - Institute of Canadian Agencies ▪ adam reeves, CCO, TBWA\Group Canada ▪ Rita Trichur, Senior Business Writer & Columnist, The Globe and Mail Tune in for provocative discussions on the economic outlook for advertisers, how leading businesses get to great work that works, and an analysis of the Canadian advertising industry. Plus, we’ll reveal the #EffieCanada winners of the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year. Check out the full agenda: https://lnkd.in/gDFzbBMS ➡ Register now to attend via LinkedIn Live: https://lnkd.in/g8QF42YB #CMES24 is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.
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Next up in our #AgencySearch myth-busting series, have you heard this one? 💬 MYTH 3: I’ll know it when I see it. ❌ FALSE. This clearly illustrates that a client has no idea what they are doing or what they are buying. If they don’t know what they are buying, how can an agency anticipate what to provide? Agencies provide custom creative solutions to business problems, they are not just creating art to hang on a wall. Qualification-Based Selection (QBS) focuses on finding the most qualified provider of creative services at a fair and negotiated price. ➡ Read more about the #ICA’s Principles for a Great Agency Search: https://lnkd.in/eEauj76A #QBS #MarketingProcurement #NewBusiness #RetireTheRFP #PitchWatch
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After working in creative leadership roles at agencies in the U.S., adam reeves recently returned to Toronto as Chief Creative Officer at Juniper Park \ TBWA and DDB Canada. He was also announced as the Co-Chair of the #EffieCanada awards program. In this one-on-one interview, read about Adam's motivation to return home to Canada, his creative ambitions, and why creative effectiveness matters. ➡ Read the article: https://lnkd.in/g3AuRWgQ The #ICA’s Report on Marketing, in partnership with Globe Media Group, is where Canada’s leading agencies and brands discuss insights, cutting-edge research, and drivers of effectiveness. #ReportOnMarketing #CreativeEffectiveness
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⏰ There's still time to register for our Presentation Skills Workshop Series starting this Thursday, Sept. 19th. Don't miss out!
Does everyone on your agency team know how to sell great work that works? 🧐 We’ve partnered with Sell It Great’s Ben Levy to offer a Presentation Skills Workshop Series with three 90-minute virtual sessions: Session 1️⃣: The Story that Always Wins Thursday, September 19th @ 9:00am ET Session 2️⃣: Stop Reading Slides Thursday, October 31st @ 9:00am ET Session 3️⃣: Turning Presentations into Conversations Thursday, November 21st @ 9:00am ET Attend individual sessions or the entire series. Discounted rate for #ICA members. More details, including session descriptions, are on the link below. 👉 Sign up now: https://lnkd.in/ghP8tb9h