We're thrilled to have Eris Sholla join us as our newest Research Executive at Hotspex! Wishing you all the best as you embark on this exciting new path. We look forward to seeing your contributions and growth with us! 🎉 #Research #Innovation #TeamWork
About us
Hotspex and our team of brand building professionals are on a mission to become the world’s most innovative and impactful brand builders. We are working with 9 of the top 10 global advertisers in over 33 countries to drive brand growth by accelerating the speed to market of new ideas, while helping reduce risk and non-marketing dollar spend. Many companies talk about emotions, but Hotspex deepens brand builders’ understanding of human motivation to unlock brand growth. Their globally validated and proprietary human motivation measurement platform ensures that global brands trigger consistent emotions, personality associations, sensory cues, and rational benefits across all touch points along the shopper journey. Recently voted among the top most innovative insights consultancies according to GRIT, Hotspex is focused on innovation, including cutting edge research related to mental availability, mental memory structures, and implicit measurement.
- Website
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http://www.hotspex.com
External link for Hotspex
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Toronto, ON
- Type
- Privately Held
- Founded
- 2000
- Specialties
- Brand strategy research, concept testing, packaging design, consumer-driven ideation, quantitative emotional measurement, consumer panel, concept design, concept optimization, packaging testing, and packaging optimization
Locations
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Primary
Get directions
40 Eglinton Ave, East
Suite 801
Toronto, ON M4P 3A2, CA
Employees at Hotspex
Updates
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Excited to welcome Akanksha Singh to Hotspex as our new Senior Research Manager! She brings a wealth of research management experience to the team, and we’re looking forward to accomplishing great things together! #Research #Innovation #TeamWork
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Ever wondered why a piece of chocolate can turn a bad day around? Today is International Chocolate Day 🍫 , so let’s dive into the emotional motivators that make chocolate not just a treat, but a source of comfort, joy, and even nostalgia. Discover how understanding these motivators, backed by data from Cacao Boys Inc, RainBarrel, and EthoSense, can help marketers create irresistible campaigns to boost engagement and increase conversion rates. Visit our blog here https://lnkd.in/g3UxBp-A #EthoSense #InternationalChocolateDay #MarketingInnovation #MarketingEngagement
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AI!
I try to work AI use into everything. The stuff the team at Hotspex is building right now is like MAGIC ... I can't believe this stuff is even possible ... and then it gets what feels like exponentially better weeks later?!!? What a world. Where wil be in 2, 5, 10 years??! More on that when it's ready ... in the meantime one of my fave OPEN AI demos was a blind man using AI to hail a cab, to see what the ducks are doing in front of him, basically using AI to massively improve his life. I have stopped five blind people in the past few months with their care givers to tell them THIS is coming! One of them knew of something like it, two didn't understand me, and three are super excited to use it when available! Why wait though?!?! I tried to see if I could program my iphone to use the Action Key to send a photo to GPT and then read me what it saw ... its totally possible! I spent about an hour trying to code it then got stuck ... so I Googled and found a shortcut called OH YEAH that somebody programmed ... you can get on the link below and then have the Iphone 15 ACTION KEY trigger it ... it describes what's in the photo VERY well. GPT would be better and I'm sure that will be avail online in the coming months. Menus, bus stops, street signs, landmarks, wardrobes, etc. Perhaps you know a visually impaired person who would like to have some extra data about what they are missing. https://lnkd.in/gVZE-e25
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Let’s celebrate Morgan Brown on her well-deserved promotion to Senior Research Associate! Her dedication and hard work have truly paid off. Here’s to continued success and many more achievements ahead! #CareerGrowth #Innovation #MarketResearch
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Think you watch the Olympics like everyone else? Think again! As the Summer Olympics approach, brands are gearing up to capture the attention of a global audience. EthoSense leads the charge by transcending traditional demographics, diving deep into audience behavior and preferences. In a world where personalization is key, EthoSense's innovative approach is a game-changer for marketers aiming to create impactful campaigns. By harnessing values and emotions, EthoSense enables brands to forge personal connections with viewers, leveraging the emotional resonance of the Olympics to drive meaningful engagement. Check out our first blog post, where we have teamed up with Caddle, to explore how EthoSense is reshaping audience understanding during this monumental sporting event. https://lnkd.in/dxkMbc5Q #EthoSense #SummerOlympics #Personalization #MarketingInnovation
Olympic Blog
https://ethosense.ca
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Excited to welcome Karolina Hanarz to Hotspex Europe! She joins us as a Senior Research Executive, bringing her project management experience and psychology expertise to the marketing research field. Looking forward to achieving great things together! #Innovation #Research #TeamWork
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Product Director | Transforming Data into Market-Ready Solutions | Driving Innovation in AI & Customer Insights
EthoSense's latest press release has been picked up by Media in Canada. This recognition highlights the innovative work EthoSense is doing in the field of consumer behavior analysis. Kudos to the team at Hotspex and RainBarrel for their hard work and dedication! All 80 EthoSense audiences are now available in #TheTradeDesk, #DV360, #StackAdapt and #SamsungAds audience marketplaces. Want to know more about how EthoSense can deepen your understanding of Canadians? Shoot me a message! #EthoSense #MediaInCanada #Innovation #ConsumerBehavior --------- Hotspex and RainBarrel have partnered to launch EthoSense, a Canadian market segmentation solution that, according to the company, analyzes the emotional and value-based drivers that influence consumer behaviour and provides insights into emotional triggers that drive consumer decisions. EthoSense is available through multiple channels, including as a standalone data product that can be integrated into existing analytics and marketing tools or as a managed service. All 80 EthoSense segments are available in The Trade Desk, DV360, StackAdapt and Samsung Ads audience marketplaces. These audiences can be directly integrated into almost all ad platforms to enable programmatic media buying based on emotional segmentation. Toronto-based Hotspex is a 20-year-old global consumer insights company that currently operates in 35 countries. RainBarrel, also headquartered in Toronto, is an ad tech and digital audience provider, specializing in using clean data to create scalable ad audiences in North America. https://lnkd.in/gHTazkeM
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Exciting news for marketers! Introducing EthoSense, a groundbreaking segmentation solution that focuses on building actionable audiences that are grounded in rich emotional insight. Discover how it empowers personalized campaigns and helps increase your return on ad spend (ROAS). Read more from our press release here: https://lnkd.in/gmNf2PQ6 #Marketing #EthoSense #Innovation
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