Happy Wolf Snacks

We're hiring for some all-star Brand Ambassadors to sample Happy Wolf Snacks in key grocery stores in NYC, LA, and the surrounding areas 🚗! (As much as I wish I could spend my all my days sampling Happy Wolf in stores, I have a husband and two kids at home in Toronto, so I have mostly accepted that I need to outsource!) This will be a high-energy, interactive role that requires incredible interpersonal and communication skills 🤸🗣️💫 APPLY HERE: https://bit.ly/happywolfBA Send to the friendliest people you know 💌 Derek Beigleman Allec Seller Suelen Andrade

We thought our adorable packaging was perfect… until it hit grocery stores. As a new brand, we didn’t know what we didn’t know. Turns out, even though customers thought our packaging was cute and loved our branding, our packaging design wasn’t quite working hard enough in grocery stores! Here’s how we updated it ✨ 💡 Shrunk the brand name (because who cares if you can see “Happy Wolf” from across the store if you don’t know what “Happy Wolf” is!) 💡 Made the product description larger and more universally understandable and the flavor more prominent 💡 Took new product photos to highlight our ingredients. You can see those freeze-dried strawberries way better now! 💡 Made “real ingredients” and “nut-free” much bigger—because that’s why people are buying 💡 Added a ribbon at the top to clarify that we’re refrigerated but can last 3 days on the go. We learned that confusion about this point was literally turning customers away! Some of this feels so obvious now, but we had to spend time with customers in stores to realize what wasn’t working hard enough. Hindsight really is 20/20! We’re excited to see how version 2.0 works in stores. What do you think? (I have a feeling this is going to be a journey!) Derek Beigleman Allec Seller Suelen Andrade

In major Happy Wolf news, I’m excited to share that Happy Wolf bars are now available in the fridge at select Wegmans Food Markets!!!!!! To be real with you, I’m SUPER excited but I am also completely and utterly freaked out! Getting in to this dream retailer wasn’t easy, but looking back it already feels like the easy part. Now, the pressure is on! We’re being tested in select stores for a limited time, so we seriously have to sell some bars!!!!!!! Sooooooo with that, I’m calling in a favor to my Linkedin wolf pack! Please support our baby business and help us pass the test! Spread the word, share and shop! We’ll be forever grateful! 🙏🙏🙏 📍Check the store locator on our website to see if we’re in a Wegmans near you & try a box free in store on us: https://lnkd.in/gwPicFwK (And of course I had to bring the store staff in Buffalo some Tims to introduce myself 🇨🇦 ❤️ ☕ ) Derek Beigleman Allec Seller Michael Loreto