🌍✨ In honor of World Mental Health Day today, we’re celebrating the amazing work of our global team on the campaign with Asics and the incredible Brian Cox! Together, they’re urging office workers to ‘take a desk break and move for your mind.’ 🧠💪 Supported by global research, just 15 minutes of movement can make a powerful impact on your mental health. Have a look https://lnkd.in/dFqPwczb Let’s make a difference, one step at a time! #WorldMentalHealthDay #MoveForYourMind #Asics #BrianCox #MentalHealthMatters”
Golin Canada
Public Relations and Communications Services
Toronto, Ontario 688 followers
#GoAllIn
About us
At Golin, we believe now is the time to embrace public relations, not run away from it. Golin is building a new, progressive form of public relations to reach a profoundly diverse global market. Our approach aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for our clients. We are proudly taking our industry back and moving it forward. Are you with us?
- Website
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http://golin.com/office/toronto/
External link for Golin Canada
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Public Company
- Founded
- 1956
- Specialties
- Consumer, Corporate, Retail , Food and Beverage, Travel and Tourism, Health and Wellness, and Finance
Locations
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Primary
Get directions
351 King St W
802
Toronto, Ontario, CA
Employees at Golin Canada
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Renee Weekes Duncan
Communications Leader. Change Agent. DEI Specialist. | Co-founder of Code Black Communicator Network
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Sasha Kalra
VP @ Golin | Digital Strategy | Creative Lead
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James Lonergan-Larsh
Director, Social, Influencer & Digital (Connector) at Golin Canada
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Meg Murphy
Senior Associate at Golin
Updates
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“This year's success legitimizes PR's prominent role at Cannes,” says Golin CEO Matt Neale. Golin won BIG at the Cannes Lions last week! We’re so proud of all Golin members who took part in bringing such powerful ideas to life✨ ❤️ Huge congratulations to Ondine Whittington and the Golin London team on receiving a Grand Prix for their work on The Misheard Version - a joint production of Golin London and Virgo Health for Specsavers. The campaign has also earned one gold and three silver lions! Our own Anthony O'Neill, ECD in Chicago, also earned a Silver Lion in the Digital Craft category for his “Driving While Black” campaign with the Courageous Conversation Global Foundation. Well done, Tony! Last but certainly not least, Golin also made HISTORY and became the first PR agency to win the top prize in the PR category - since it launched in 2009. It made our founder’s birthday, Al Golin, extra memorable this year!
PR agencies have been showing up every June in the south of France for years, but the 2024 Cannes Lions International Festival of Creativity was a coming-out party for them as legitimate contenders for the top prizes — not just in PR, but across categories. Read the analysis: https://lnkd.in/e3jEN542 Featuring: Edelman's Richard Edelman and Judy John, Ogilvy's Julianna Richter, Golin's Matt Neale, Weber Shandwick's Gail Heimann, 360PRplus' Mike Rush and Porter Novelli's Jillian Janaczek.
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Congratulations to our Golin colleagues at the Cannes Lions International Festival of Creativity on their wins! It's been an incredible week and we're excited to continue to push the envelope and create work that resonates. #Golin #PublicRelations
We’re overjoyed to share that Golin and Specsavers received the coveted Grand Prix Lion, a Gold Lion and two Silver Lions across the Audio & Radio and Healthcare categories at the Cannes Lions International Festival of Creativity, a recognition of our groundbreaking work with Specsavers on ‘The Misheard Version’ campaign. Our ‘The Misheard Version’ campaign, in collaboration with Specsavers, redefined creative boundaries and showcased the transformative power of strategic storytelling. We’re incredibly grateful to Rick Astley for his invaluable contribution to this project. His involvement brought a unique dimension to our campaign and played a significant role in its success. So, here’s to Golin, to Specsavers, to Rick Astley, and to the power of great partnerships. May we continue to push the envelope, challenge the status quo, and create work that resonates. Here’s to many more milestones on our journey ahead!
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What is a strategy without strong data? What is data without a well throughout narrative or understanding of why? Every #Golin social media + influencer strategy is backed by insights + data. Check out our reporting process and stay tuned for more Social & Influencer 101. #PR #GolinCanada #GoAllIn
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To commemorate #AsianHistoryMonth, our very own Sasha Kalra joined a global panel hosted by API Unite, Golin's ERG for all employees who identify as either Asian or Pacific Islander. The "What's For Lunch" panel event featured Goliners from around the world sharing how food connects them with their culture. To celebrate, API Unite created a recipe book with recipes, pictures and stories around these very dishes. API Unite is one of many ERGs at Golin, and its mission is to learn and raise the collective awareness of API culture and talents, to provide a space for Golin’s growing API population to voice their shared experiences and stories. Learn more: https://golin.com/careers/
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Influencers Julie and Megan embarked on an Icelandic odyssey, courtesy of our client PLAY airlines ✈️ From glacier hikes to natural hot springs, PLAY Airlines made this journey to Iceland unforgettable for Julie and Megan. Experience Europe this summer with Iceland's newest low-cost carrier: Play Airlines #GolinCanada #FlyWithPLAY #TravelAdventures #Iceland #EuropeanSummer #PLAYAirlines
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To drive excitement for the launch of The Idea of You on Prime Video, Golin executed a publicity campaign to target entertainment and lifestyle media to engage a core YA audience, followers of lead-star Anne Hathaway and established fans of the beloved novel with the same name. Our publicity team rolled out several tactics to create buzz for its launch, including sending screeners to generate reviews, trailer blasts, coordinating a virtual junket with cast members, sending media to its premiere in NYC for red carpet interviews as well as promoting and driving attendance for an exclusive media and influencer screening. Hosted at TIFF Lightbox, the team filled all the seats with key media including those from CBC Commotion, Buzzfeed Canada, Toronto Star and key entertainment and booktok influencers. In partnership with Sony Canada, guests were invited to a cocktail reception prior to the screening which comprised of a bar and a premium viewing experience. During the screening, guests were laughing and gasping throughout the film sharing how they loved the opportunity to view the film on a big screen! The team also landed interviews with lead-stars Anne Hathaway and Nicholas Galitzine on top-tier morning and entertainment shows including Breakfast Television and eTalk. Overall, our publicity team generated more than 230 pieces of coverage across Canada. This includes interviews, reviews and features across notable outlets like The Globe and Mail, Toronto Sun, Breakfast Television, eTalk, CTV's Your Morning, Swagger Magazine, CP24, Le Journal de Montreal and more. Go team! #TheIdeaOfYou #PrimeVideoCA
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Just a little bit of #ClientLove for Neutrogena Canada from our #NeuBFF, Sarah LeMoine. Our Influencer team at Golin knows the importance of building strong relationships with creators, which is why we always go that extra mile, especially when it comes to seeding.
Do you personalize notes when sending out PR mailers / gifted products? Today's bias brand spotlight: Johnson & Johnson + Kenvue's Neutrogena I'm in Sales, I KNOW personalization can be tough at scale – but results follow. Neutrogena sent me an email saying they've seen my posts talking about Sun Bum + Supergoop! and asked if I'd try out their SPF products. Some of my content talks about going back and forth between Toronto and my small hometown of Burlington. They sent the products and wrote a personalized note mentioning that these products are great to pack when I go back to (my small town) of Burlington. The note itself was post-worthy!!! 1. They've built a connection (shoutout Hunter Soll's emails too) 2. They've encouraged engagement, buzz, and word-of-mouth promotion 3. Authenticity comes across as more sincere 4. Enhanced brand image by showing they pay attention to detail 5. They created shareable content, amplifying reach and exposure. BTW the story frame I posted of the note had more engagement. Imagine I received two similar PR packages, one with a personalized note, one without. Which would I be more likely to share? If you're dabbling w/ product seeding and you're worried creators won't share your product – go the extra mile.
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In March, members of our Golin Toronto team attended the American Association of Dermatology convention in sunny San Diego with Neutrogena Canada. Golin was on-site working closely with 4 dermatologists to create content emphasizing the importance of boosting what is viral vs vital for your skin! Our team had a blast seeing familiar faces at the convention and meeting new ones, while learning about important ingredients for skincare. #Golin #GolinToronto #PR #AAD #PRinCanada #skincare #neutrogenacanada #AAD2024 #Skinvitals
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Golin had a stellar evening at last night's 2024 PRovoke Media North American SABRE Awards! We took home the prestigious awards for North America Large Agency of the Year and Best Large Agency to Work For! A heartfelt thank you to Provoke Media for acknowledging our efforts. Cheers to everyone at Golin for helping make the agency an outstanding place to work each day. #GoAllIn
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