Proof Strategies

Sometimes it’s not just what you say. 💥 Our Executive Vice President and media trainer, Josh Cobden, breaks down how Kamala Harris owned the stage with her body language and expressions during the televised debate with Donald Trump in a new blog. Discover the power of non-verbal communication and how it can make or break your message here: https://lnkd.in/eFwzsYSb

🚀 We’ve been shortlisted for Strategy's PR Agency of the Year Award! 🚀   For 35 years, Strategy’s Agency of the Year awards have celebrated the best of the best in Canada’s agency scene, and we’re thrilled to be part of it! Congrats to all the incredible nominees! We’re excited to hear the results on October 30th. Learn more about Agency of the Year here: https://lnkd.in/dMgB7jk #aoy24 #CreativeImpact #ProofStrategies 

#ClientLove: Get ready for the Canadian Standards Association (CSA) Policy Pathways Conference on November 7th in Toronto! This year, the spotlight is on tackling the biggest challenges in Canada's healthcare system—and we've got top experts from healthcare, government, and academia coming together to make it happen.   This is your chance to be part of the conversation and help shape the future of healthcare in Canada. 🏥🚀   Don't miss out on the early-bird rate—register before September 15th to save your spot: https://bit.ly/3yKaY7q   #CSAPolicyPathways #HealthcareInnovation #PublicPolicy

We’re excited to announce that we’re finalists in the 2024 Canadian Marketing Association (CMA) Awards for our “Your EV Deserves Better” campaign with the Electrical Safety Authority (ESA)! ⚡ Properly installed, certified EV chargers are a must, while improper installations can lead to major safety risks that can harm your vehicle, home, and family.   A big thank you to our incredible clients at ESA and our talented team for this achievement. Watch the campaign in action here: https://lnkd.in/etWBuFyf   #CMAAwards #EVSafety #ElectricalSafety #Teamwork #Innovation #MarketingCampaigns #CMAgala

🎉 Celebrating 125 Years of Progress with AMO! 🎉 The Association of Municipalities of Ontario’s 125th Anniversary just wrapped up, and we were inspired by the sessions and our clients in attendance. It was all about driving real change for communities across Ontario. We sat down with passionate, laser-focused leaders who make sure every voice is heard—from infrastructure investments to affordable housing and mental health support. The push for better support and protection for our elected officials? Loud and clear. We’re proud to have participated in sessions with clients like IESO and MPAC, and time spent with ESA, NWMO, CSA, and others. We’re already putting these insights to work for our clients, and we can’t wait to see the impact. Here’s to more years of collaboration and progress!

🌟 30 Years Strong🌟 Earlier this month, Proofers celebrated three decades of groundbreaking work, building trust and teamwork. Our garden-themed party reflected our journey—rooted in integrity, excellence and curiosity, nurtured with empathy and inclusion, and blooming with innovation. To mark the milestone, we asked colleagues ranging from those who were here on Day 1 to those who joined this year to share what they love most about Proof Strategies, and they didn’t hold back! Our thanks to Proofers past and present, and the hundreds of great clients that have been part of our journey so far. Bring on the future! 🌱✨ #Proof30 #BuildingTrust #CommunicationsLeadership

#ClientLove: Special guest alert! ⭐ The Honourable Rechie Valdez, Minister of Small Business, dropped by the Moneris office for a bonus podcast episode of Just Good Business. 🚀 In an inspiring chat with Moneris' President and CEO, James Hicks, Minister Valdez shared her journey from banking and entrepreneurship to becoming a cabinet minister. They also covered key resources and programs available to Canadian entrepreneurs and SMEs, crucial for driving business growth. 🎧 Tune in here: https://lnkd.in/e3KTY686

We've had an awesome time with our summer interns Holidae and Donielle, from the Toronto District School Board Black Student Summer Leadership Program. Both wowed us with their curiosity and enthusiasm, bringing fresh perspectives and energy to the team. Huge thanks to both of you for your hard work and dedication. The future is yours! 🌟 #BSSLP #Internship #FutureLeaders

Last week, we were thrilled to have our Sr. Account Director, Corinne Perez-Abergel, as a panelist at "Behind the Headlines," hosted by Meltwater and Canadian Public Relations Society (CPRS) - Toronto. This event dove into the ins and outs of media outreach across Canada, featuring insights from top experts including Takara Small, Mishal Cazmi and Brandon Gonez, and was skillfully moderated by SVP Bunmi Adeoye. Attendees walked away with invaluable knowledge, learning from the best, including Corinne, who shared her expertise in pitching and landing stories. Stay tuned for more exciting events where we continue to lead, learn, and share our industry insights! 🌟

AI is revolutionizing industries, but it also brings new reputational risks. In healthcare, AI's need for vast patient data raises privacy and security concerns, while its potential for error fuels distrust. Dive into a recent article by Jennifer Zeifman (Glickman), Senior Vice President, National Lead, Health & Wellness, published in Healthy Debate, to learn how to prepare for AI risks and build resilience through trust. Read more: https://lnkd.in/e29DFaBq #AI #Trust #RiskManagement #Healthcare