Forsman & Bodenfors Canada

Trojan Canada just dropped a bold campaign to introduce The Duet, the brand's first premium vibrator in Canada. Toronto commuters got a surprise with vibrating transit shelters that let them feel the product's features up close. https://lnkd.in/g5A7dYpZ

Ontario's great outdoors offer so very much to explore. So go on and have fun, but be like Bobbi the Buoy, Ontario Power Generation’s new hydro dam safety champion, and be dam safe!

Some exciting news to share—four members of the F&B Canada team are expanding in their roles and responsibilities at the agency. Congratulations to all! https://lnkd.in/gAimmACR

Excited to announce that our Head of Strategy Andrew Carty is a final round judge for this year's Effie Worldwide Canada competition. There's some amazing work in the country this year. Good luck to all the entrants. #effies #effectiveness

Forsman & Bodenfors has started a movement. As the only global creative to have achieved Fair Pay Workplace Certification, we want to help our industry do the same, one agency at a time. And we're here to help - by sharing our journey and success with anyone who wants to join us and help change the future of our industry. "We hope other leaders make the commitment to pay equity, and we will celebrate when they do. It's a process that represents real progress for an industry that’s great at talking about change, but too often finds itself making excuses for not actually changing. Like many things, the hardest part is taking the first leap, making the decision to be transparent. We’re here for anyone who wants to get started." - Grace Hart & Toby Southgate. Read the full story here: https://lnkd.in/gPyMcubh

From IKEA to Spotify, Abba to Oatly, Swedish brands have won the hearts of consumers the world over. But where do the Swedish find their creative inspiration? Forsman & Bodenfors' Johan Eghammer reflects on why non-existent advertising up until the 80’s forced Swedes to find their inner creativity in unusual ways.

From IKEA to Spotify, Abba to Oatly, Swedish brands have won the hearts of consumers the world over. But where do the Swedish find their creative inspiration? Forsman & Bodenfors' Johan Eghammer reflects on why non-existent advertising up until the 80’s forced Swedes to find their inner creativity in unusual ways.

Forsman & Bodenfors has started a movement. As the only global creative to have achieved Fair Pay Workplace Certification, we want to help our industry do the same, one agency at a time. And we're here to help - by sharing our journey and success with anyone who wants to join us and help change the future of our industry. "We hope other leaders make the commitment to pay equity, and we will celebrate when they do. It's a process that represents real progress for an industry that’s great at talking about change, but too often finds itself making excuses for not actually changing. Like many things, the hardest part is taking the first leap, making the decision to be transparent. We’re here for anyone who wants to get started." - Grace Hart & Toby Southgate. Read the full story here: https://lnkd.in/gPyMcubh

Come join the collective as a Strategist here at Forsman Canada. https://lnkd.in/gM-siQwt

Is AI the future of creativity? Forsman and Bodenfors Canada's Head of Creative Glen D'Souza weighs in on Toys "R" Us' AI-generated ad. Is it a leap forward or a missed opportunity? Read more about it in this insightful article here. A special thank you to Chris Powell and Campaign Canada for the opportunity to chat about this with the likes of Meghan Kraemer, Paul Little, Alexis Bronstorph, Julie Nikolic, Michael Murray, and Rob Sweetman. https://lnkd.in/gXF7TdHS