Ethnicity Matters

Explore the path to growth for Chinese brands in North America in this insightful article by Howard Lichtman and Iris Yim. A must-read for anyone with an interest in Chinese brands, market expansion, and consumer behaviour. https://lnkd.in/gVd2vZ8i

Sharing a great event taking place next week at the Kijiji offices featuring Edward Der of CulturaliQ. Have a look: https://lnkd.in/gXtw8F72 #multicultural #research

#NewWork: North Americans may have just discovered the thrill of #cricket, but for millions of South Asian and Caribbean-Canadians, it has long been a religion. This is their moment— to play, to cheer, to share a sport they’ve cherished all their lives. We’re proud of our friends at TD for all the ways they’re supporting cricket in Canada. HOWZAT? Jackie Leung, Mahbuba N., Nicky Mezo, Wendy Castillo McFarlane, Waseem Shaikh, Winnie Biala Mittal, Terry Kuan, Amita Gurumurthi, Aakash Patel Abhijeet Ray

#NewWork: North Americans may have just discovered the thrill of #cricket, but for millions of South Asian and Caribbean-Canadians, it has long been a religion. This is their moment— to play, to cheer, to share a sport they’ve cherished all their lives. We’re proud of our friends at TD for all the ways they’re supporting cricket in Canada. HOWZAT? Jackie Leung, Mahbuba N., Nicky Mezo, Wendy Castillo McFarlane, Waseem Shaikh, Winnie Biala Mittal, Terry Kuan, Amita Gurumurthi, Aakash Patel Abhijeet Ray

Amazing clients !Amazing team !9 awards !

 Experience the Thrill of International Cricket on the Big Screen! We're excited to bring you a cricket celebration like no other! Cineplex, in collaboration with Willow and Ethnicity Matters, is proud to present live screenings of select ICC Men's T20 World Cup 2024 matches across 19 Canadian cities. From June 1 to June 29, witness the power of cricket as it unfolds in the United States and the Caribbean, featuring the debut of Canada’s Men’s National Team in an electrifying lineup within Group A, alongside cricket giants like India and Pakistan. Adding to the excitement, due to an overwhelming demand, we’ve expanded the Cricket World Cup Watch Party for all the matches starting with the iconic India vs. Pakistan match on Sunday June 9. From 19 to now 32 Cineplex cinemas nationwide, more fans can enjoy the vibrant atmosphere live! Don’t miss out on the action! Secure your seats now and be part of this electrifying showdown. Tickets for each match screening can be purchased on Cineplex.com, the Cineplex App or in-theatre. Group sales contact: https://lnkd.in/gar4R6rJ Media inquiries contact: [email protected]     #CWC2024 #IndVsPak #CineplexCricket

Celebrating some big wins at the Strategy Online Marketing Awards, all 9 of them! Thanks to our fantastic clients at TD, Metrolinx, Fido Mobile, Real Canadian Superstore, Toronto Blue Jays, BC Dairy Association, and our production partners for making this possible.

Hard to watch without tears and touching your heart .Congratulations to the Metrolinx and Ethnicity Matters teams for capturing the universal truths of the immigrant journey #metrolinx#multicultural#Ethnicity#newcomers#immigrantjourney

🏏 🇨🇦 Cricket fans across Canada are in for a huge treat as Cineplex, Willow Canada and Ethnicity Matters come together to present the live screenings of select ICC Men's T20 World Cup 2024 matches. Select matches will be shown across 19 Canadian cities, bringing the excitement of international cricket to the big screen. The tournament dates are from June 1 to June 29, with matches taking place in the United States and the Caribbean. The Canada’s Men’s National Team will be participating in the ICC Men’s T20 World Cup 2024, for the first time and have been grouped with India, Pakistan, Ireland and the United States in Group A. The match screenings in Cineplex will focus on Group A matchups and include live screenings of the semifinals and championship final on June 29. Tickets for each match screening can be purchased on Cineplex.com, the Cineplex App or in-theatre. Group sales contact: https://lnkd.in/gar4R6rJ Media inquiries contact: [email protected] 🍿 🏏 🇨🇦 🏆 #sportsmarketing #cricketworldcup #cricketfever Jason Harper Matt DeVuono Boundaries North Rahul Srinivasan Vijay Setlur Bobby Sahni Howard Lichtman Vibhash Shetty Aakash Patel Sheri Hachey-Cox Wendy Castillo McFarlane Sreesha Vaman

#NewWork Newcomers understand the power of a journey. They know there’s more to discover along the way. As warmer days allow new Canadians to explore more of Ontario, here’s a love letter to the journeys that open our world to something undiscovered, bring us somewhere we’ve never been, help us venture further outside, and deeper within ourselves; away from home, and sometimes closer to what home means today. Big love to our friends at GO Transit, for always making the journey matter. Sharyn Byrne-Nearing Holly Kyriacou Fahad Farooqi Sheri Hachey-Cox Waseem Shaikh Abhijeet Ray Princia Dsouza