Our CEO and founder, Gary Lenett, sat down with our friends at The Manual for an insightful discussion on the history of denim, innovations in performance jeans wear, and a glimpse into the future of apparel. "Finally, we find ourselves in the midst of a massive shift in the fashion world. Thanks to an already casualization of society and the cherry on top of a pandemic keeping us indoors, we no longer want to wear anything but conveniently comfortable athleisure. Of course, that doesn’t mean we ditch the trusty jeans. No, instead, we look at companies like DUER to innovate and bring us back something we can use today." Read the full interview to see how we're shaping the future of denim. This is one evolution you won’t want to miss: https://lnkd.in/gVYpcfhX
About us
We turn fashion into performance apparel for an active lifestyle, because we believe life should be simpler and you should be able to do everything you do in a day without having to change your clothes. Inspired by the modern, active individual, we've created a clothing line for men and women that maximizes performance without sacrificing style. From denim that you can cycle in to pants that eliminate sweat and hot weather clothes that keep you cool, DUER enables you to do everything you do in a day, in style.
- Website
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https://shopduer.com
External link for DUER
- Industry
- Apparel & Fashion
- Company size
- 11-50 employees
- Headquarters
- Vancouver, BC
- Type
- Privately Held
- Founded
- 2014
- Specialties
- denim, performance wear, fabric development, and apparel
Locations
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Primary
Get directions
118 West Hastings
Vancouver, BC V6B1G8, CA
Employees at DUER
Updates
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Strava x DUER. This partnership brought together nearly 60,000 cyclists for Bike to Work Month, allowing us to engage new and existing customers from within the active world and demonstrating the power of community. Thank you, Modern Retail, for the feature! Read more here: https://lnkd.in/gQacaCsu
Brands like Chipotle, Duer & Hoka are partnering with Strava to make branded workouts
https://www.modernretail.co
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DUER reposted this
Adding leadership to our Finance team. Reach out to me if you’re interested!
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Our founder and CEO, Gary Lenett, is featured on the latest episode of The Voice of Retail podcast. A huge thank you to the Retail Council of Canada and host Michael LeBlanc for the opportunity to share our founding story, our focus on natural materials, and the exciting news about our latest store in Ottawa. 🎙️Tune in to hear the full interview: https://lnkd.in/gqBFbmAV
A Retail Success Story 40 Years in the Making: Gary Lenett, Founder & CEO, DUER - Retail Council of Canada
https://www.retailcouncil.org
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Great read on our founder Gary Lenett. Appreciate the feature Retail Insider!
Anatomy of a Leader: Gary Lenett, Co-Founder of DUER The entrepreneur, with a background in teaching and law, discusses his career and how he got into the world of denim before founding Vancouver-based fashion brand DUER a decade ago at the age of 56. Mario Toneguzzi #RetailInsider #Profile #Leadership https://lnkd.in/gHymCS2p
Anatomy of a Leader: Gary Lenett, Co-Founder of DUER
https://retail-insider.com
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Thank you EY for selecting our founder Gary Lenett as a finalist for Canada’s EY Entrepreneur Of The Year 2024. Gary's professional life has been a continuous entrepreneurial journey. In his latest venture, he combined decades of experience in the fashion industry and a passion for the outdoors to create DUER. Designed for “do-ers,” DUER bridges the gap between fashion and function. Under Gary’s leadership, since launching in Vancouver we’ve established a global network of wholesale partners, seven retail stores, and a North American e-commerce platform. Join us in congratulating Gary and the other regional finalists. #EYCanada #EOYCanada #Leadership
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We’re pumped to announce our sponsorship of RIDELAB, the ultimate mountain bike festival for female-identifying adventurers. At DUER, we believe in creating more than just quality apparel. We support events that empower and celebrate women in outdoor sports. RIDELAB is all about epic biking, camping, music, food, and making awesome connections. This past Tuesday, we celebrated with an amazing apres-ride Pizza Party! Learn more: https://ridelab.ca
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At DUER, we're dedicated to fostering a culture of wellness, sustainability, and community engagement. As we kick off #BiketoWorkMonth, we're thrilled to be part of the movement toward greener commuting options. Our commitment to sustainability isn't just about the products we create; it's woven into the fabric of our company culture. From reducing our carbon footprint to promoting healthier lifestyles, biking to work perfectly aligns with our values. To celebrate Bike to Work Month, we've teamed up with Strava for the first-ever DUER x Bike to Work Challenge. Join us in this virtual challenge to complete 4 bike commutes until May 17th. Join here: https://lnkd.in/g3VXUwU4
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I'm hiring! Do you live in Ottawa and want an exciting opportunity to lead our brand new store opening soon!! Let's connect!
Retail | Strategy | Leadership | Expansion | Head of Retail at DUER, Learning + Development
🌟Exciting Opportunity | Ottawa Store Manager (New Store!!)🌟 Are you a dynamic, results-driven and brand building leader looking for the next step in your career? Duer is currently seeking a passionate Store Manager to join our team in Ottawa! As a Store Manager at Duer, you'll have the chance to shape the future of our retail operations and enhance the shopping experience for our valued customers. If you thrive in an entrepreneurial environment (aka making it happen), have a knack for team leadership development, and a passion for delivering world class customer service, this might just be the perfect role for you! Key responsibilities include: ✅ Community Events + Brand Building ✅ Recruiting, Training and Leading a team ✅ Being Creative + Driving Results ✅ Leading Store Operations + Efficiencies ✅ Ensuring a world class customer service is given to every customer Joining Duer means becoming a part of a forward-thinking company known for its quality products (aka “The World’s Most Comfortable Pants!”) and commitment to the customer experience. If you're ready to make a significant impact, apply now/message me/comment below and be part of our journey to success! 📍 Location: Ottawa, Ont 📅 Application Deadline: April 8/24 📌 https://lnkd.in/grQ3Tzfk Don't miss out on this fantastic opportunity to be a part of our growing team at Duer. Apply today and let's make a difference together! If you have any questions or would like to learn more, feel free to reach out to me. #StoreManager #RetailManagement #Duer
Store Manager - Ottawa, ON - Indeed.com
ca.indeed.com
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Sometimes you need to dress it up, while other times a relaxed and comfortable pair of pants is in order - and with our Performance Denim, you can have both. Our friends over at Forbes said it best: “DUER’s jeans are more comfortable than your average denim. They may have a classic look—with 5-pocket styling and a zipper fly—but the added stretch, antimicrobial treatment, and performance fibers make these great for movement and flexibility.” Read more here: https://lnkd.in/gZebAxmR
The Best Casual Pants For Men, According To Our Editors
forbes.com