Dig Insights

🌟 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗶𝗼𝗻: 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗘𝗿𝗮 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 🌟 Don’t miss this exciting conversation led by three incredible experts, Betsy Pendergast, Sarah Polansky, and Shelby Walsh. They bring smart insights and deep knowledge to the table. 🗓️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗡𝗼𝘃. 𝟴 | 𝟭:𝟬𝟬-𝟭:𝟯𝟬 𝗽.𝗺. 𝗘𝗧 ⏰ 𝗟𝗔𝗦𝗧 𝗖𝗔𝗟𝗟 to sign up: https://hubs.la/Q02Xc6z90 In just 30 minutes, explore four impactful trends that are shaping the future of digital identity: 🔹 𝘐𝘳𝘳𝘦𝘷𝘦𝘳𝘦𝘯𝘵 𝘈𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺 🔹 𝘐𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘊𝘰𝘭𝘭𝘢𝘨𝘦 🔹 𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘙𝘦𝘢𝘭 𝘓𝘪𝘧𝘦 🔹 𝘝𝘪𝘣𝘦 𝘊𝘩𝘦𝘤𝘬𝘴 & 𝘝𝘪𝘣𝘦 𝘚𝘩𝘪𝘧𝘵𝘴 Dive deeper into these trends in our full report series, available now: https://hubs.la/Q02Xc6z90 —————— 👍🏻 Like, comment, or repost to share with your network 🎉 Ebco has joined Dig Insights. Learn more https://hubs.la/Q02XcwM00 ➡️ Learn more about Ebco’s Trend-Powered Innovation Services: https://hubs.la/Q02Xc3G-0 💡 Follow for more innovation updates

It seems like everyone is talking about gut health lately, and brands like OLIPOP PBC and poppi are dominating social feeds. But why are prebiotics and probiotics stealing the show compared to other health trends? Our Flavored Water Trends & Foresight report dives deep into this phenomenon — and there’s a lot to sip on. Dive deeper now: https://lnkd.in/edYFj3xC

Accessibility in research isn’t just about inclusivity; it’s about creating real connections with consumers. In this week’s Dig (In)spiration episode, Jess Gaedeke reflects on her conversation with Verizon’s Claire Ferrari to break down the journey toward true accessibility in market research. Tune in to learn:  🎙️ Why accessibility is essential to resonating with today’s diverse consumers  🤝 How Verizon and Dig Insights are transforming talk into action through the Accessibility Consortium  📑 Practical tips for making accessibility a priority in your team and beyond 🎧 Listen: https://lnkd.in/d7WkEWhA 📺 Watch: https://lnkd.in/dREPUiim Have any thoughts on making accessibility actionable? Share with us below!

We're so excited about this event on the future of digital identity, hosted by Ebco Trends! It's a great opportunity for you to see their fantastic trends research. Sign up below! 🤩

We’re thrilled to share that Dig has been included in the GRIT Top 50 Most Innovative Suppliers list! This recognition, along with our ranking as #6 Most Innovative Full-Service Research Supplier, highlights our commitment to pushing boundaries in insights and market research. We’re also excited that Ignite 360, which we recently acquired, has been named the #3 Most Innovative Qualitative Supplier! Ignite’s reputation for delivering impactful, empathetic qualitative insights shines brightly, and we’re proud to have them as part of the Dig family. The GRIT Report is a testament to the groundbreaking work happening in our industry. A massive thank you to Greenbook, our team and clients for this achievement. We’re excited to keep breaking new ground together and to continue shaping the future of insights 🚀 Read the full report here: https://lnkd.in/g-K2QECC

What vibe do consumers want in a functional drink? Spoiler: It's more than just flavor 🍹 We took a deep dive into America’s ideal functional beverage experience using our Lens tool, which helps understand consumers’ deep-seated thoughts with the power of images. What we found? People aren’t just looking to quench their thirst — they’re chasing a feeling. Discover how consumers feel about functional beverages and what benefits they seek in every sip: https://lnkd.in/eh9AT3Ew

Experiences matter to Americans. But not all experiences are equal. That’s why we used Upsiide’s quadrant chart to dig deeper and uncover which ones truly resonate. Turns out that: 🍿 Food & snacks topped the list in overall interest – think cravings satisfied. ✈️ Travel & entertainment took the lead on commitment, with consumers highly dedicated to making these plans a reality. 💆♀️ ”Going to a spa” ranked low in both interest and commitment. 📚 “Signing up for classes to learn new skills” is a niche experience - even if not popular across the board, it has an enthusiastic fan base. Explore more about American consumers’ favorite experiences in our new report: https://lnkd.in/g956x_Fs

Accessibility is reshaping the research industry. In this week’s Dig In podcast, host Jess Gaedeke chats with Claire Ferrari, Principal Accessible UX Researcher at Verizon, on how accessibility is setting new standards across research. Accessibility isn’t just a “nice-to-have” for inclusivity—it’s essential for designing products that genuinely serve all users. At Dig, we’re committed to meeting the highest standards of accessibility because we know its importance across every touchpoint of research. Tune in to discover: 🌐 The story behind Verizon’s Accessible Insights Consortium and how it’s inspiring industry-wide collaboration 🧰 A preview of their accessibility toolkit, designed to make research inclusive from recruitment to results 📊 Why accessible research isn’t just ethical—it also gives brands a competitive edge Got 30 minutes? Take a break and hear how Verizon is pushing the boundaries of accessibility to build a better future in research. 🎧 Listen here: https://lnkd.in/dQxyBWnU 📺 Watch here: https://lnkd.in/d8yqPtY2

There’s nothing like a partnership that truly fills client needs 🎉 With Ebco Trends joining Dig, we’re now a seamless, insights-driven innovation powerhouse. Together, we're connecting the dots across trends, strategy, and cutting-edge technology, supporting clients from the first spark of innovation to in-market impact. Dig deeper into the acquisition news: https://lnkd.in/ex-tfyKW

What a night to remember! 🎉 Last week, we brought back the famous Dig Party! Our team, clients, and friends gathered for an unforgettable evening filled with laughter, great conversations, and delicious food 🍽️ Thank you to everyone who made the party happen and to all who joined us — we loved celebrating another amazing year with our favorite people. Catch the highlights and relive some of the best moments! 🎥