🚀 One week to go until our biggest DAAC Summit ever! 🚀 ✨ In-person registration may be closed, but online participation is still open for registration. Check out our agenda and register to watch live! 👉 Register here to secure your virtual spot: https://lnkd.in/eXh4xfYg We're excited to connect with everyone—whether in-person or online—and dive into the future of ad transparency, privacy, and digital advertising. A huge thank you to our sponsors, Google and Didomi, for their support in making this event possible. See you there! 👋 #DAACSummit #DigitalAdvertising #AdTech #Privacy #Marketing
Digital Advertising Alliance of Canada (DAAC)
Advertising Services
Toronto, ON 1,644 followers
The not-for-profit consortium of trade associations responsible for AdChoices and the Political Ads Program in Canada.
About us
The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible self-regulatory program for responsible online interest-based advertising (IBA). The Canadian AdChoices program was developed by the DAAC and designed to educate consumers about IBA and provide mechanisms for consumers to know when IBA is occurring and the ability to control whether or not they choose to permit the collection and use of their browsing data for IBA purposes. Companies may reference the DAAC's AdChoices Principles and learn more at YourAdChoices.ca. Companies wishing to register for this program are encouraged to visit: https://youradchoices.ca/en/business-registration
- Website
-
https://www.youradchoices.ca
External link for Digital Advertising Alliance of Canada (DAAC)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Toronto, ON
- Type
- Nonprofit
- Founded
- 2013
- Specialties
- interest-based ads, self-regulation, accountability, advertising, marketing, privacy, transparency, and behavioural advertising
Locations
-
Primary
2238 Dundas St. West
PO Box 59045
Toronto, ON M6R 3B5, CA
Employees at Digital Advertising Alliance of Canada (DAAC)
-
Julie Ford
Executive Director at Digital Advertising Alliance of Canada (DAAC)
-
Trent Bemis
National Account Director
-
Lynette Whiley
Operations | Resource Management | Workforce Planning
-
Thierry Lessard
Director, Data and Technologies, CARTIER | Board member, Digital Advertising Alliance of Canada
Updates
-
DAAC representatives Julie Ford and Trent Bemis had a great time at the COMMB AdAi: OOH Toronto Conference yesterday! Thank you to everyone who stopped by our booth to learn about the AdChoices and Political Ads self-regulatory programs. We enjoyed connecting and reconnecting with DOOH & AI-focused practitioners throughout the day. (P.S. The cookies went fast!)
-
🌟 September's busy conference season is in full swing, and we're not slowing down! Next up, the DAAC team will be hosting a booth at COMMB's AdAi event at The Globe and Mail Centre on September 24th. We're excited to connect with industry leaders and discuss how AdChoices helps deliver transparent interest-based advertising to Canadians. Come visit us to learn more about the program & initiatives that drive consumer trust in the digital ad space. Learn more about the event here: https://lnkd.in/g--6Tq5s #adtech #AdChoices #transparency #COMMB #AdAi #digitaladvertising #DAAC
-
🚨 Don't Miss Out! 🚨 There’s still time to register for the DAAC Summit 2024 on October 8th! This is your chance to join industry leaders and experts to discuss the latest in digital advertising transparency and consumer privacy. 🌐 Why Attend? Gain key insights into the DAAC & DAA self-regulatory programs and Canadian privacy laws. Hear from thought leaders shaping the future of interest-based advertising in Canada. 📅 Date: October 8, 2024 🔗 Secure Your Spot: https://lnkd.in/ghjNS2E8
-
Digital Advertising Alliance of Canada (DAAC) reposted this
🚨📣🚨 Julie Ford will join us at the #NextCampaignSummit on Sep 12, 2024! Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada (DAAC), the Canadian arm of the AdChoices self-regulatory program for interest-based advertising (YourAdChoices.ca) and the Political Ads program for advertising transparency (PoliticalAds.ca). Julie handles all program administration and advocacy and has been leading the association since 2015. Julie also assists Digital Advertising Alliance USA with projects across North America, all to provide greater consumer transparency and choice for relevant & political advertising. Before her role with the DAAs, Julie worked in various senior positions on the ad network, agency, and association sides throughout her digital career, which started in 2000. We're looking forward to having Julie join our esteemed group of panellists. #cdnpoli #politicaladvertising #youradchoices #politicalads
-
🔔 Between briefs? There are 3 weeks left to craft your winning idea for the 2024 IDEA Competition by ICA - Institute of Canadian Agencies All for-profit brands and their agencies are eligible to enter. In partnership with Bell Media, the hashtag #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling for brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. This year’s entries must shine a spotlight on the lived realities of Gender Equity in Canada. 📅 Deadline to enter is September 9th. Learn more and enter here: https://lnkd.in/gtrKkRVG 💡 Need some inspiration? Check out past competition winners: https://lnkd.in/ecz38qr #IDEACompetition2024 #IDEACompetition #GenderEquity #DEI
-
Digital Advertising Alliance of Canada (DAAC) reposted this
🔔 Between briefs? There are 3 weeks left to craft your winning idea for the 2024 IDEA Competition. All for-profit brands and their agencies are eligible to enter. In partnership with Bell Media, the #ICA’s IDEA (Inclusivity, Diversity and Equity in Advertising) Competition is calling for brands and agencies to submit work that showcases and celebrates diversity through advertising, for a chance to win $1 million worth of media. This year’s entries must shine a spotlight on the lived realities of Gender Equity in Canada. 📅 Deadline to enter is September 9th. Learn more and enter here: https://lnkd.in/gtrKkRVG 💡 Need some inspiration? Check out past competition winners: https://lnkd.in/ecz38qr #IDEACompetition2024 #IDEACompetition #GenderEquity #DEI
-
The DAAC's statement regarding the recent Google announcement to maintain third-party cookies in Chrome: https://lnkd.in/gZZtCtbw #AdChoices #thirdpartycookies #cookies #advertising #control
-
Lou Mastria, DAA CEO, highlights the call-to-action for ad tech providers to begin testing WebChoices 2.0 now - today - to be ready for the new browser extension set to release later this year. Contact the DAA or DAAC to get involved! https://lnkd.in/gTZvzZV6
A look at the DAA's shift in how it handles consumer opt-outs
iapp.org