🎉 Announcing the 2024 CMA Awards Theme: Boundless: A Future of Creativity 🌟 Get ready to celebrate the Canadian marketers who are leading the way for a more sustainable and innovative future! Join us on November 22 as we recognize the marketing leaders who are exploring new ideas and using the latest technologies to have a lasting impact. From groundbreaking strategies to inspiring executions, the 2024 CMA Awards will showcase the unlimited potential of creativity in shaping our industry's future. 🎟️ Tickets are now available! Don't miss your chance to be part of this incredible celebration of marketing excellence. Get your tickets now: https://lnkd.in/gSXug6zK #MarketingInnovation #SustainableFuture #Creativity #MarketingCampaigns #CMAgala #MarketingAwards #InnovativeCampaigns
Canadian Marketing Association
Non-profit Organizations
Toronto, Ontario 52,452 followers
The voice of the marketing profession in Canada. #MakingMarketingMatter
About us
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.
- Website
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http://theCMA.ca
External link for Canadian Marketing Association
- Industry
- Non-profit Organizations
- Company size
- 11-50 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 1967
- Specialties
- Marketing, Advertising, Policy, Professional Development, Advocacy, Events, Education, Marketing Community, CASL, Integrated Branding, B2B, Digital Marketing, Digital Marketing Strategy, Marketing Math, AODA, AdChoices, Direct Response Marketing, and Compliance
Locations
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Primary
55 University Avenue
Suite 603
Toronto, Ontario M5J 2H7, CA
Employees at Canadian Marketing Association
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Emma Warrillow
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Corby Fine
Creative Marketer, Strategic Operator, Motivational Leader, Digital Ninja, Certified Coach, Business Developer, CX Guru, Data Junkie, Drummer and…
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Alex Shifrin, CM
President @ LP/AD. Ad guy.
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Kim Arsenault
Client Success Leader | Digital & Email Marketer | Data-Driven Problem Solver | Expert Relationship Builder
Updates
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Join us for CMAprivacy: The Road Ahead, on October 24, 1:00 PM – 2:45 PM ET, as we explore how Quebec’s Law 25 is reshaping the privacy landscape and impacting marketing in the digital economy. Our expert panelists, including David Elder (Stikeman Elliott LLP) and Kathleen Champagne (PwC), will provide insights into: · The marketing implications of Law 25. · Strategies for compliance without compromising marketing effectiveness. · Transforming compliance challenges into marketing opportunities. 👉 Reserve your spot now: https://lnkd.in/gTBnEG9j #Privacy #Data #MarketingRules #CMAprivacy #CanadianMarketing #CMAEvents #BusinessGrowth #DigitalEconomy #MarketingInnovation #Marketing
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How must influencers disclose sponsored posts? A) Sneak # ad somewhere in the caption. B) Brand shout-out in their bio. C) # Sponsored or # ad prominently in the caption. #InfluencerMarketing #CanadianMarketing
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The CMA recently responded to the Competition Bureau’s consultation on the greenwashing provisions in the Competition Act. In its submission, the CMA acknowledges the importance of truthful marketing claims and supports measures ensuring the integrity of environmental claims. The recommendations are rooted in CMA’s commitment to fostering and upholding ethical marketing practices while supporting business innovation and competitiveness. Primarily, they emphasize the need for a transition period and greater clarity and guidance in the interpretation and application of the new provisions. Read the CMA’s comments: https://lnkd.in/gfkp29HG #EnvironmentalClaims #MarketingRules #Greenwashing #SustainableMarketing #CanadianMarketing #CMAadvocacy#Sustainability #ESG #TruthfulMarketing
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On November 7, connect with other senior marketers to discuss how Generative AI is transforming marketing processes and boosting efficiency. This interactive roundtable will delve into practical AI applications redefining the marketing landscape. Bring your experiences and perspectives on incorporating AI into your everyday marketing activities. Karla Congson, CEO and CTO of agentiiv will lead this discussion and highlight key themes: ✔ People: Evolving Skill Sets for AI-Enhanced Marketing Teams ✔ Processes: Reimagining Marketing Workflows with AI Integration ✔ Tools: AI-Powered Platforms – Creative, Data, Media, Strategy Our CMA Cafés are an exclusive and free benefit for CMA members at the director level and above. With only 15 spots available, reserve your seat now: https://lnkd.in/gKjJCQfW #MarketingEvents #CMACafé #Roundtable #Discussion #CanadianMarketing #AIMarketing #GenerativeAI #CMAEvent #MarketingInnovation #AIProductivity #AI
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The CMA Media Council shares diverse perspectives based on their wide range of experiences around issues facing various facets of media—including clients, agencies, partners, technology, broadcasters and content—to empower marketers to make informed decisions. Catch up on their published thought leadership content, touching on media measurement, media trends and predictions, drivers of media ROI success in Canada, and the changing media landscape:https://lnkd.in/gjVj_cB2 A warm welcome to the members of our 2024-25 Media Council: Hilary Borndahl (Miix Analytics Inc.), Anita Boyle Evans (Numeris), Ishma Alexander-Huet (She/Her) (Initiative), Peter Assenza (Hyundai Auto Canada Corp.), Trevor Cresswell (Google Canada), Allie Diep (LinkedIn), Barb Huggett (Captivate), Susan Irving (Kruger Products | Produits Kruger), Fiona (Mascarenhas) Karl (Sun Life), Hiran Krishnalingam (Saatchi & Saatchi Advertising Inc.), Laura Leonard (Holt Renfrew), Jennifer Lewis (Carat Canada), Andrea Longman, CM, CAIP (Environics Analytics), Steve Muscat (Active International), Rita Steinberg (FUSE Create), and Arden Tucker (TRKKN). #CMACouncils #ThoughtLeadership #Marketing #Media #ROI #MediaLandscape #MediaMeasurement #MarketingMix #Trends #CanadianMarketing #MarketingLeaders #ThoughtLeaders #Community #Members #Networking #Leadership
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The Canadian Marketing Association (CMA) has written to Deputy Prime Minister and Minister of Finance Chrystia Freeland to express its concern about the serious impact of the Digital Services Tax on Canada’s economy. Key points from the letter: ➡️The Digital Services Tax severely impacts small and medium-sized businesses, not just large corporations. ➡️SMEs contribute more than half of Canada's GDP and employ 63% of the workforce. They need our support. ➡️Most other OECD countries postpone similar measures until the OECD completes negotiations that ensure the tax is applied equitably. ➡️According to a study by Shopify, new businesses spend, on average, more than 10% of their budgets on marketing in their first year. The tax will amplify these costs. ➡️The tax would increase costs to consumers, as it will be passed through. ➡️The tax creates potential risks to Canada-U.S. trade relationships. The CMA urges the government to revoke the DST and wait for a multilateral agreement. Read the letter here: https://lnkd.in/gDr6BCq8 #DigitalServicesTax #CanadianMarketing #CMAdvocacy #DigitalEconomy #CanadianSMEs #MarketingPolicy
https://thecma.ca/docs/default-source/government-submissions/CMA-Letter-to-Minister-Freeland-about-Digital-Services-Tax.pdf
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Which pricing strategy is compliant? a) Advertised base price, with fees added at checkout. b) All-in pricing up front with optional add-ons disclosed. c) Gradual reveals of the fees throughout the purchase journey. #Marketing #CanadianMarketing #MarketingRules #MarketingTips
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How do you prepare for what’s next in the evolving privacy landscape in Canada? Our expert panel at CMAprivacy including Andrew Schuster (Environics Analytics), Suzanne L Morin (Sun Life) and Pamela Snively (TELUS) will provide: · Updates on Bill C-27 and what the future of privacy laws means for Canadian marketers. · Future-proofing strategies for marketing initiatives. · Practical tips to building consumer trust and staying ahead of the curve. Register today https://lnkd.in/gTBnEG9j #Privacy #Data #BillC27 #MarketingRules #CMAprivacy #CanadianMarketing #CMAEvents #BusinessGrowth
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80% of value creation in top growth companies comes from unlocking new revenues from existing customers. (McKinsey) To get you started on leveraging AI to enhance your CX, AI Committee member Ersegun Kocoglu, CM (Product Marketing Executive, Market Me Canada Inc.) shares the following tips: - Align AI with your CX strategy. - Invest in integrated AI tools. - Focus on hyper-personalization - Continuously monitor and optimize. - Upskills your team in AI. Read more and share your experiences on leveraging AI in the comments. https://lnkd.in/g4qatmup #AI #CX #ThoughtLeadership #CMACommittees #ThoughtLeadership #Productivity #Marketing #CanadianMarketing