Canadian Marketing Association

Our 2024 research report, DEI in the Canadian Marketing Sector: Polarization, Ageism and Mounting Frustration, now in its fourth year, is one of several initiatives that the Canadian Marketing Association is taking to fulfill its 2020 pledge to combat racism, discrimination and systemic barriers to inclusion in the marketing profession. Key findings in this year’s report include: 1. Marketers are experiencing polarization in the workplace, which has a negative outcome on employee engagement. 2. Ageism and intersectionality are affecting marketers’ careers, leading to more discrimination, microaggressions in the workplace, and a higher potential to experience barriers and job loss. However, a well-diversified leadership team can mitigate the impact. 3. Ignoring issues lowers employee engagement. 4. Steps can be taken to improve the polarization issue and build diversity. The good news is that many marketing leaders are already making an effort—but there is room for growth, particularly in hiring practices and leadership efforts. Get more insights from our DEI report here: https://lnkd.in/gcuByUik Surveys were distributed through the CMA and its partners: Strategy Online, Ad Standards, APTN, Association of Canadian Advertisers (ACA), Association of Creative Communication Agencies, Black Talent Initiative, COPHAN - Confédération des organismes de personnes handicapées du Québec, Digital Advertising Alliance of Canada (DAAC), Digital Marketing Sector Council, Grenier, IAB of Canada, Marketing News Canada, POCAM - People of Colour in Advertising & Marketing, and SMCC- Sponsorship Marketing Council Canada. #MarketingInsights #DEI #ThoughtLeadership #DEICommittee

Our Summer Social at Lavelle is only two weeks away! Join us on July 17 for an evening of socializing, interactive games, cocktails, good food, and more. We can’t wait to see you there! Register now (CMA members receive a discounted rate): https://lnkd.in/gHAj_yS5 📍 Lavelle, 627 King St W, Toronto 🕰️ July 17, 5:30PM - 8:30PM EST #Networking #Social #SummerSocial #Games #Lavelle #Marketing #CanadianMarketers SMCC- Sponsorship Marketing Council Canada

⌨ Fill in the Blank: ___________, sets the rules for the collection, use and disclosure of personal information in the course of commercial activities. Share your guess in the comments! We'll reveal the answer in a few days. #Marketing #Privacy #MarketingRules #CanadianMarketing

The CMA Quebec French Language guide provides essential insights about the Charter of the French language. Its aim is to assist marketers in creating compliant strategies and campaigns while facilitating effective communication with legal and compliance teams. The Guide provides answers to frequently asked questions about marketing and communications, talent management and more. Specific topics include: • Networking and tradeshows; • Websites and social media; • Trademarks; • Warranty and product descriptions; • Contracts; and • Impact on businesses that do not operate inside Quebec. Members read the full guide here: https://lnkd.in/ghMSWFjs #Marketing #Bill96 #MarketingRules #CanadianMarketing #Standards

Are you ready to celebrate the best in Canadian marketing this year? The deadline to submit your campaign entries is quickly approaching! Submit your best creative campaigns before July 19 at 1PM ET to be considered for this year’s CMA Awards. Don’t miss out. Submit your entry: https://lnkd.in/gc-RBef #CMAgala #MarketingAwards #MarketingExcellence #Campaigns #MarketingCampaigns #Awards

Summer is officially here, and to celebrate the season, we’re thrilled to offer you a 20% discount on all our on-demand certificate courses! ☀️📚 Why Choose CMA's On-Demand Courses? - Flexibility: Learn at your own speed with zero hard deadlines. - Convenience: Access courses anytime, anywhere. - Expert Insights: Gain knowledge from industry leaders with real-world applications. Hurry—our summer learning discount is available for only a limited time until July 4th. Use promo code "SUMMERSALE" upon checkout to activate this offer here: https://lnkd.in/gkpi4gkD

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Join us next month for our Summer Social Event! This event is hosted in partnership with SMCC- Sponsorship Marketing Council Canada. Get ready for socializing, interactive games, cocktails, good food and more. We can’t wait to see you there! ☀ 🎉 🎟 Get your tickets now (CMA members receive a discounted rate): https://lnkd.in/gHAj_yS5 📍 Lavelle, 627 King St W, Toronto 🕰️ July 17, 5:30PM - 8:30PM ET #Networking #Social #SummerSocial #Games #Lavelle #Marketing #CanadianMarketers