Let's look back at the Paralympic Games brand refresh and marketing campaign led by Vancouver-based agency, WILL 🏆 The campaign "Greatness Moves Us" was launched in TV, OOH, digital and social highlighting some of our athletes competing at the Games. The centerpiece was an exciting video showcasing top Canadian Para athletes like Sheriauna Haase, Noah Vucsics and Tamara Steeves in action. Read more: https://lnkd.in/g2qEaHT4 #ParalympicGames #BrandRefresh #MarketingCampaign #GreatnessMovesUs #VancouverAgency #CanadianAthletes #InclusiveSports
BCAMA
Advertising Services
Vancouver, BC 3,900 followers
BC Chapter of the American Marketing Association
About us
The BCAMA (BC Chapter of the American Marketing Association) is the premier professional marketing association of choice in BC. Since 1955, we’ve been the province’s leading marketing source and have been recognized several times as one of the most highly regarded chapters in North America. For over 50 years, we’ve been providing marketing professionals with outstanding networking and professional development opportunities to engage and continue learning cutting edge topics in fun and relaxed environments. Visit us at bcama.com for more information or join our BCAMA group on LinkedIn.
- Website
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https://bcama.com/
External link for BCAMA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Vancouver, BC
- Type
- Nonprofit
- Founded
- 1955
- Specialties
- professional development, networking, marketing, british columbia, advertising, branding, and association
Locations
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Primary
200 – 420 West Hastings Street
Vancouver, BC V6B 1L1, CA
Employees at BCAMA
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Pauline Craggs
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John C. Lo 骆杰俊
Senior Director, Brand and Marketing at The University of British Columbia
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Andrea Piccolo
Experienced & creative brand marketer. Collaborative & inclusive leader.
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Carre Le Page
Marketing Leader | Founder of Resilient Marketing Minds | Mental Health Advocate
Updates
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Our 2024 Level Up Mentorship Program has wrapped up for the year! Congratulations to our fantastic mentees, and thank you to our mentors for their guidance along the way 🎓 Thank you to our volunteers, partners, and sponsors for their continued support for this program, empowering young professionals in their marketing careers. Interested in applying for our 2025 program? Learn more: https://lnkd.in/gMxwsGq Sponsors: Royal Roads University PeerSpectives Consulting Smart, Savvy + Associates (Recruitment Agency) Stan Phelps, CSP® Phillip Chin Photography #mentorship #professionaldevelopment #marketing
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Our friends at Leger published a report on Economic Confidence in British Columbia, which provides helpful insights for local businesses in BC 📊 While the national trends are stagnant, there is a cautious sense of optimism in BC. However, housing affordability remains a big issue and could be holding back broader economic optimism. Access the full report here: https://lnkd.in/g7Mm-4Sf #EconomicConfidence #BritishColumbiaBusiness #BCeconomy #LocalInsights #HousingAffordability #BCBusinesses #MarketTrends
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We are recruiting! Join the BCAMA Board and help shape the BC marketing community. Our team is accepting applications for the following volunteer positions: ⭐ Vice President ⭐ President Elect 📣 Director of Recruiting 🤝🏻 Director of VISION Conference 👥 Director of Membership & Engagement Learn more and apply today: https://ow.ly/mQWm50TFji3 #BCMarketing #VolunteerOpportunities #MarketingCommunity #MarketingLeadership #MarketingLeaders #MarketingVolunteers
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📊 In today’s competitive landscape, data is everything. The ability to translate customer data into actionable insights is critical to making informed business decisions. This program empowers you with the skills to harness key data and marketing analytics techniques to drive profitability and better understand your customers’ needs. ✅ Learn how to apply data-driven strategies in real-world scenarios, directly benefiting your organization and your career. Taught by industry leaders, this program is designed to sharpen your ability to communicate insights to stakeholders and become a more strategic decision-maker. 👥 If you’re an early- to mid-career professional in marketing, digital analytics, UX, product management, or related fields, and ready to level up your decision-making skills, this program is tailored for you! Elevate your marketing career with the UBC Sauder Continuing Business Studies Data and Marketing Analytics Certificate Program! 🚀 Enrol now: https://lnkd.in/gpbibaGw #MarketingAnalytics #DataDriven #CareerGrowth #UBCSauder #ProfessionalDevelopment #BusinessIntelligence #DigitalMarketing
Data and Marketing Analytics
continuingstudies.sauder.ubc.ca
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Looking to kickstart or elevate your digital marketing career? Our latest article is your guide to mastering the most in-demand skills today! Dive into how Jelly Academy's Bootcamp, in collaboration with Digital Marketing Skills Canada and the BC government, is helping professionals like you gain the expertise needed to thrive in this ever-evolving industry. Whether you're looking to start your career or advance it, this program is a game-changer. 👉 Read the full article here: https://ow.ly/cPlN50SXiwa
https://bcama.com/blog-posts/kickstart-your-career-with-these-in-demand-digital-marketing-skills/
bcama.com
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💫 Several brands have come out with incredible marketing campaigns to make the most of the Paris Olympics. 💄 Sephora’s Beauty & Sport campaign tracked the passing of the Olympic Torch from Greece to France, opening pop-up shops in major cities along the route, which offered games and prizes including event tickets. 🏡 Airbnb’s Host the World campaign offered travel grants and housing credits to athletes training for the Olympics and Paralympics, and the company ran a massive and compelling campaign throughout France encouraging people to become Airbnb hosts prior to the Games. Read more about how brands are upping their marketing game via the Olympics here : https://lnkd.in/gbDFyNhE #marketing #marketingcampaign #Olympics #paris2024
5 Best Olympic Marketing Campaigns for Paris 2024
https://www.thryv.com
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☄️ The popularity of women’s sports is skyrocketing, and the 2024 Olympics have been no different. And marketers are taking notice! There has been a significant rise in ad spending and campaigns centered on female athletes like Simone Biles and Katie Ledecky. Brands are recognizing the power of women’s sports to reach new audiences, with initiatives like GroupM’s pledge to double its ad spending on women’s sports leading the charge. It’s a pivotal moment for marketers to support and elevate female athletes. Learn more about how your brand can make the most of this opportunity here : https://lnkd.in/eDFnpBV5 #marketing #Olympics #2024Olympics
Paris Olympics marketing blitz powered by female athletes
reuters.com
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The 2024 Paris Olympics have set the bar for innovative and exciting marketing. ⛹️♂️ Nike introduced a highly diverse range of team uniforms, each customized to the unique specificities of the participating country, the sporting event or individual preferences, highlighting their athlete-centric design approach. 🌎 Deloitte partnered with the International Olympic Committee to launch the “The First Effect” campaign that spotlights athletes like Sarah Attar, the first Saudi Arabian woman to compete in track and field at the Olympics, to showcase the important global and cultural impact of Olympic achievement. 🎁 P&G showed their support for Olympic athletes behind the scenes by offering them their wide range of products, including an Ariel laundry room and a salon featuring their brands, to keep their needs met before, during and after the competition. Read more about how brands are approaching Olympics marketing here : https://lnkd.in/eCujdUMs #marketing #marketingcommunity #branding #Olympics
How brands are redefining Paris 2024 Olympic marketing
dotdigital.com
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🏅 The Paris Olympics are more than just a sporting event—they’re a masterclass in how to get noticed in a crowded world. The Games has offered invaluable insights for brands looking to stand out – whether it’s by sparking emotion, tapping into niches through social media (think: Turkey’s viral marksman Yusuf Dikec), or prioritizing a long term vision. Read more about what the Olympics has taught us about marketing here : https://lnkd.in/gST3cPzQ #marketing #Olympics #paris2024
3 Marketing Lessons From The Paris 2024 Olympics
social-www.forbes.com