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BCAMA
Advertising Services
Vancouver, BC 3,881 followers
BC Chapter of the American Marketing Association
About us
The BCAMA (BC Chapter of the American Marketing Association) is the premier professional marketing association of choice in BC. Since 1955, we’ve been the province’s leading marketing source and have been recognized several times as one of the most highly regarded chapters in North America. For over 50 years, we’ve been providing marketing professionals with outstanding networking and professional development opportunities to engage and continue learning cutting edge topics in fun and relaxed environments. Visit us at bcama.com for more information or join our BCAMA group on LinkedIn.
- Website
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https://bcama.com/
External link for BCAMA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Vancouver, BC
- Type
- Nonprofit
- Founded
- 1955
- Specialties
- professional development, networking, marketing, british columbia, advertising, branding, and association
Locations
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Primary
200 – 420 West Hastings Street
Vancouver, BC V6B 1L1, CA
Employees at BCAMA
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Pauline Craggs
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John C. Lo 骆杰俊
Senior Director, Brand and Marketing at The University of British Columbia
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Andrea Piccolo
Experienced & creative brand marketer. Collaborative & inclusive leader.
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Carre Le Page
Marketing Leader at Flight Centre Travel Group & Founder of Resilient Marketing Minds.
Updates
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💫 Several brands have come out with incredible marketing campaigns to make the most of the Paris Olympics. 💄 Sephora’s Beauty & Sport campaign tracked the passing of the Olympic Torch from Greece to France, opening pop-up shops in major cities along the route, which offered games and prizes including event tickets. 🏡 Airbnb’s Host the World campaign offered travel grants and housing credits to athletes training for the Olympics and Paralympics, and the company ran a massive and compelling campaign throughout France encouraging people to become Airbnb hosts prior to the Games. Read more about how brands are upping their marketing game via the Olympics here : https://lnkd.in/gbDFyNhE #marketing #marketingcampaign #Olympics #paris2024
5 Best Olympic Marketing Campaigns for Paris 2024
https://www.thryv.com
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☄️ The popularity of women’s sports is skyrocketing, and the 2024 Olympics have been no different. And marketers are taking notice! There has been a significant rise in ad spending and campaigns centered on female athletes like Simone Biles and Katie Ledecky. Brands are recognizing the power of women’s sports to reach new audiences, with initiatives like GroupM’s pledge to double its ad spending on women’s sports leading the charge. It’s a pivotal moment for marketers to support and elevate female athletes. Learn more about how your brand can make the most of this opportunity here : https://lnkd.in/eDFnpBV5 #marketing #Olympics #2024Olympics
Paris Olympics marketing blitz powered by female athletes
reuters.com
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The 2024 Paris Olympics have set the bar for innovative and exciting marketing. ⛹️♂️ Nike introduced a highly diverse range of team uniforms, each customized to the unique specificities of the participating country, the sporting event or individual preferences, highlighting their athlete-centric design approach. 🌎 Deloitte partnered with the International Olympic Committee to launch the “The First Effect” campaign that spotlights athletes like Sarah Attar, the first Saudi Arabian woman to compete in track and field at the Olympics, to showcase the important global and cultural impact of Olympic achievement. 🎁 P&G showed their support for Olympic athletes behind the scenes by offering them their wide range of products, including an Ariel laundry room and a salon featuring their brands, to keep their needs met before, during and after the competition. Read more about how brands are approaching Olympics marketing here : https://lnkd.in/eCujdUMs #marketing #marketingcommunity #branding #Olympics
How brands are redefining Paris 2024 Olympic marketing
dotdigital.com
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🏅 The Paris Olympics are more than just a sporting event—they’re a masterclass in how to get noticed in a crowded world. The Games has offered invaluable insights for brands looking to stand out – whether it’s by sparking emotion, tapping into niches through social media (think: Turkey’s viral marksman Yusuf Dikec), or prioritizing a long term vision. Read more about what the Olympics has taught us about marketing here : https://lnkd.in/gST3cPzQ #marketing #Olympics #paris2024
3 Marketing Lessons From The Paris 2024 Olympics
social-www.forbes.com
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🔥 HBO’s House of the Dragon took over New York City with an immersive activation that left fans in awe. This campaign is a masterclass in out-of-home marketing, blending physical and digital experiences seamlessly. See how they did it: https://lnkd.in/gPyXzzM7 #HouseOfTheDragon #OOHMarketing #BrandActivations
House Of The Dragon Takes Over New York City - Influence Digital
https://influence.digital
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🤖 AI is transforming the advertising landscape in fascinating ways. From deepfake technology to 'faux OOH' advertising, brands are experimenting with new methods to capture attention and drive engagement. Discover the future of viral marketing: https://lnkd.in/g39m5hwY #AIAdvertising #ViralMarketing #FutureOfMarketing
The rise of fake advertising
creativereview.co.uk
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📈 The marketing landscape is ever-changing, and staying ahead is crucial to outpacing the competition and driving success for every marketer. Want to make sure you remain at the forefront? Join the BCAMA today! Membership includes access to a rich network of marketing professionals and leaders, events, innovative resources, members-only content, AMA e-newsletter, and much more. Learn more about our benefits and join the BCAMA here: https://lnkd.in/g2CpzdSD
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🏆 The Cannes Lions International Festival never fails to inspire! This year, Orange's 'WoMen's Football' campaign truly impressed us with its creativity and impact. Using deepfake technology to highlight women's football skills, it deservedly won the Film Lions Grand Prix. https://ow.ly/sLAU50SOHJS #CannesLions2024 #MarketingTrends #CreativeAdvertising
Orange - WoMen's Football (case study)
https://www.youtube.com/
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💸 The latest e-commerce trends that are changing the marketing landscape The online shopping boom hasn’t slowed down, but the shifting digital landscape is making marketers switch up their e-commerce strategies. 📲 A reducing ROI from paid ads means that marketers need to consider shifting their focus to owned media, such as mobile apps, SMS, etc. 📧 Inbox commerce proves itself a low cost marketing tactic that can help eliminate friction from the shopper journey and shorten the conversion funnel, allowing for a seamless shopping experience. Read more about new marketing strategies to optimize e-commerce here: https://lnkd.in/gMRaxP4K #marketing #BC #strategy #ecommerce