Miguel Caeiro

Texto da revista Martech June 20, 2024 at 12:00 pm | Reading time: 2 minutes Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. It made its public debut this week at Cannes Lions. The headline is that it doesn’t rely on third-party cookies or identity resolution to target audiences with relevant content in real-time. What it does leverage is Amazon’s vast datasets of consumer behavior (purchase data, intent data, browsing data) to create cohorts and deliver them as ad opportunities. It is not necessary to know the identity of the individuals within the cohorts. Another big walled garden. In effect, Ad Relevance recasts Amazon as another large walled garden, using its own proprietary data to craft audiences for advertisers. “(Ad Relevance) uses the latest in AI technology to analyze billions of browsing, buying and streaming signals in conjunction with real-time information about the content being viewed to understand where customers are in their shopping journeys and serve them relevant ads across devices, channels and content types without needing third-party cookies.” Amazon, “The future of addressability and advertising technology” Why we care. Google, of course, has spent the last few years trying to thread the needle between deprecating third-party cookies and maintaining the semblance of an advertising ecosystem on the open web. Of course, since Google has control over the Chrome browser, ingests data from Search, YouTube and Gmail, and is selling ad inventory, it has been accused of creating a walled garden anyway. Amazon has just gone right ahead and done it. It also seems to have trumped Google’s Topics initiative. Google had proposed assigning Chrome users, temporarily, to a very limited number of interest-based Topics, using that as a basis for ad targeting. Amazon, it seems, is using AI to analyze without limits what users are viewing and consuming within Amazon’s own environments, including Prime Video. Also, Amazon has avoided, thus far at least, getting bogged down with independent advisory panels and regulators telling them that their solution won’t work and doesn’t protect privacy anyway.

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Business Growth School nasceu para ajudar o mercado a entender e desenvolver Growth

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💡 "Who the hell is this guy?" 💡 João Ferrão dos Santos dared to challenge ChatGPT with a bold mission: build the most profitable business possible with just $1.000 in starting capital. Ready to see the results of this unique experiment? Tune into João's journey and discover innovative business strategies and insights. Watch the full video now! https://lnkd.in/etUctFCH #TEDxMindelo #Innovation #Entrepreneurship #BusinessChallenge #LinkedInLearning

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iFood launches digital bank for restaurants, iFood Pago iFood is transforming its role in the restaurant industry with the launch of "iFood Pago," a digital banking service tailored for eateries. Initially a test, iFood Pago now supports 140,000 accounts, transacting R$ 70 billion with a R$ 1.5 billion credit portfolio. This move consolidates iFood's financial services, including integrating Zoop and Movile Pay under one brand. CEO Bruno Henriques describes iFood Pago as a game-changer: "Our goal is to double iFood's size by offering better financial terms than traditional banks, becoming the primary financial partner for restaurants." By March 2025, iFood expects iFood Pago to generate R$ 1 billion in revenue. The service will focus on credit, data management (CRM), and payment acquiring. The introduction of the "Maquinona," a smart card machine, is a key feature. iFood plans to deploy 5,000 machines soon, scaling up to 50,000 by next year. iFood Pago also extends iFood's influence into restaurant dining rooms. The iFood Benefits card, launched with Elo in 2023, enables personalized discounts and incentives, bridging online and offline dining. Henriques emphasizes iFood Pago’s niche focus: "We don’t aim to compete broadly with other financial institutions. We want to excel in the restaurant sector." Currently, iFood serves over 350,000 restaurants and handles more than 80 million deliveries monthly. Approaching 90 million monthly deliveries, iFood plans to celebrate hitting 100 million soon. This vast customer base uniquely positions iFood to understand and meet restaurant financial needs. Henriques notes that using iFood Pago is optional but advantageous. "Restaurants that don’t use our services might find themselves at a disadvantage. We offer solutions to organize their finances and solve their problems with innovative products and technology." iFood Pago’s launch signifies iFood’s evolution from a delivery service to a comprehensive financial partner, poised to lead in the restaurant finance sector. If you’re interested in how iFood Pago can transform your restaurant’s financial operations, our team is ready to support you. Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

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What is the relationship between a cookie company and E-sports? The answer lies in how technology has been changing the market in an interdisciplinary manner. If your company hasn't yet realized that the digital revolution is happening, it's time to understand: we're in a new era where technology is capable of creating bridges and bringing together all areas in an impressive way. https://lnkd.in/dGtgGMww

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🗣️ Next week I will be in ProXXima 2024, the most important event for media, technology, and innovation in Brazil's marketing and communications sector! 🇧🇷 We will meet clients, colleagues, and journalists to discuss the challenges and opportunities in the digital industry in the U18 segment. 📊 Did you know that 95% of children influence household purchases and that 64% of teenagers in Brazil have their own money to spend? 💡 Currently, 7 out of 10 dollars invested in digital advertising to connect with minors are wasted. 💸 On these topics, and more, Ricardo Wako, Country Manager of Kids Corp Brazil, will present an exclusive session on Tuesday, 6/4 at 11:10 am on the Content Stage about "The power and influence of children in family purchasing decisions: how to connect with them in compliance with the LGPD." 📅 🙌 If you want to learn more about Martech for U18, come to our booth (#6), where we will provide more information and have games and surprises. 🎉 #ProXXima2024 #Brazil #Martech #KidsCorp #Innovation

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[EN] ADS on marketplace channels increase, convert and impact the digital universe. The constant growth of users in e-commerce led to a significant increase in marketplaces in the first month of 2024, reaching 1.17 billion visits, according to data released by Conversion. Advertising has evolved significantly over the years, adapting to changes in technology, consumer behavior and market dynamics. In sumup, advertising has progressed from simple print ads to highly sophisticated digital campaigns that leverage data and technology for precision targeting and enhanced engagement. As the digital landscape continues to evolve, advertising strategies will adapt to meet the changing needs and preferences of consumers. There's an excellent matter about this new ADS's chapter through E-Commerce Brasil, follow the reading 👉🏿 https://lnkd.in/dvuYnPSr [ÉS🙏🏿] #marketingdigital #growth #advertising #marketplace

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#future 🛑 I present my new book: MANAGING EMOTIONS - How to Manage Emotions and Lead Strategically to Win in High Competitive Markets. 🔹 The book is available at HOTMART. Just click on the link: https://lnkd.in/dvSdkAUJ 🔸 SUMMARY: The management of emotions in the corporate environment is a determining factor for the productivity and success of modern organizations. This paper examines the emotional impacts that influence business productivity, from the individual to the organizational level. By understanding and applying emotional intelligence, companies and professionals can create a more balanced and efficient work environment, where employees feel motivated, engaged, and able to overcome challenges with resilience. Emotions directly affect decision-making, conflict management, and interpersonal communication, impacting relationships in the workplace. Therefore, we will address topics such as the relationship between emotions and leadership, the importance of empathy in the corporate environment, and the impact of emotions on organizational culture. The use of emotional intelligence, combined with management techniques, can contribute to optimized performance and the achievement of organizational goals, helping companies to remain competitive in an increasingly demanding market. A big hug and good reading. Fernando Marchesini

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Did you know that 52% of the companies listed on the Fortune 500 in 2003 no longer exist? Once you realize that companies come and go, but relationships last—at least as long as we're here—you start to see things differently. Commerce is just the excuse we use to connect people. So then you ask me, what is EVOLVE Uniqueness? We prioritize people—you, not the company you represent. People matter, and they always come first. In our case, it's people from all around the world. Your company? That's secondary. Because of this unique approach, I want to introduce you to one of our super connectors in the community. Meet Carolina Moreno. A year ago, I told her, "You will be part of this community. We have much to build together." She was hesitant because of her English. She took lessons, and in just over a year, she's made an impressive leap. Humans are remarkable, especially when they push their limits. Carol is also the founder of Mulheres no Ecommerce ( Women in ECommerce) (MNE). If you're unfamiliar with it, MNE is the largest community in LATAM, supporting over 60,000 underprivileged women through digital education. Please take a moment to watch her interview in English. Connect with our EVOLVE Ambassador. #evolve #community #ecommerce

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Recentemente, tive o prazer de participar do GC Líderes Brasil Summit 2024 em São Paulo. O evento foi uma oportunidade fantástica para obter insights sobre as últimas tendências e melhores práticas em nossa indústria. Um dos destaques foi ouvir clientes que enfatizaram a importância da SymphonyAI como um parceiro chave nos processos de gestão de categorias. Grupo DPSP, Grupo Cimed, Libbs Farmacêutica Algumas conclusões: a. Um foco constante no consumidor, reconhecendo suas mudanças de comportamento e necessidades, é crucial. A Gestão Eficaz de Categorias conecta as soluções da indústria com o varejo para melhor atender aos consumidores, enfatizando a importância dessa parceria. b. Varejo e indústria devem buscar gerar novas demandas no canal farmacêutico, além de apenas soluções reativas para cenários como a pandemia. Explorar serviços adicionais e comunicação eficaz apresentam inúmeras oportunidades. c. A gestão da categoria Rx, embora seja um conceito novo, deve ser um foco para o canal. Abordar as necessidades dos pacientes com condições específicas requer um esforço colaborativo envolvendo serviços de varejo, ofertas de produtos, médicos e empresas farmacêuticas. Lucas Araneo Vanessa Massumoto Mariana Morais

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HubUNION🌎 M&A Shoppings | Negócios aquecidos… #Consultoria #Empresarial #Brasil #HubUNION #Estratégia #Gestão #Mercado #SoluçõesIntegradas #Planejamento #Transformação #Inovação #Tecnologia #Cultura #Sustentabilidade *We are “The Right Choice” for anyone looking for a solution*

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As authors, speakers, teachers, etc. we rarely know when our work is having an impact on individuals. It's always a great feeling when someone takes a minute to share something they learned or how an idea changed their direction like Marcos Cruvinel 🏳️‍🌈 did below. So, here's a challenge: If you've read a book, attended a speech, taken a course, or watched a video that had an important effect on your life or business, take a few seconds to acknowledge that. You could post here or on some other channel, or even send a private email. Or, most simply, just post a comment here and tag the person who positively influenced you.Trust me, you'll make someone's day!

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Excited to share that the ClearPier team will be at the App Growth Summit in São Paulo this Thursday! 🌟 Connect with them to learn how ClearPier can boost your performance marketing! 🚀 #AppGrowthSummit #ClearPier #AGSSaoPaulo

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How did Nuvemshop design its strategy to enter Brazil? There were basically 2 major factors that drove their expansion: 1/ Similar challenges, bigger TAM: First, they realized that the Brazilian merchants faced the same challenges that Argentinian merchants: - E-commerce solutions both in Argentina and Brazil were:  - Complex  - Non-affordable for the mass market  - Challenging to implement 2/ Risk Mitigation: Argentina is unstable in regards to its economy or political scenario. With that in mind, they went after serious VCs to support them in their journey to build and improve their product while also expanding into the major country of the region, Brazil. After several learnings, Alejandro Vázquez and the team decided to: - Have a relentless focus on  - An online store that was very easy to implement  - Focusing only on ARGENTINA & Brazil, instead of spreading themselves thin Brazil, since 2014, has been their main focus, despite the company having started in Argentina. This was another petit committee and a very exclusive session. That happened yesterday, in one of our EVOLVE Commerce Club sessions. EVOLVE Commerce Club connects brands, vendors and people in the World of commerce who are keen to develop their business in international markets. Nuvemshop is backed by Sunley House Capital Ltd, VMG Partners, Alkeon Capital, Owl Rock Capital Accel KASZEK, Kevin Efrusy Qualcomm Ventures and ThornTree Capital Partners ( Source: Techcrunch) In 2021 in their latest round Nuvem raised 500 million USD Join our waitlist today at evolve-community (dot) com and stay tuned for our next expert or relationship-building sessions. Many thanks to all of our ambassadors and new members who joined us yesterday. Ps: If you are a member of our club, the full session will be available this coming Saturday, the 4th of May.

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Great João Sousa 🚀🚀!! The evolution of internet search, from Google’s groundbreaking mission to today’s AI-driven tools like ChatGPT, reflects a shift towards more dynamic, personalized, and customer-centric experiences. As AI reshapes search and digital engagement, marketers and brands must adapt to harness these tools effectively, turning uncertainty into strategic growth opportunities. In Taptap Digital for instance, we’ve realized that AI is a powerful ally, capable of providing scale and strengthening our business proposition if you connect it to the core.

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Conheça Caio Infante: "As a dynamic manager and enterpreneur with 20 years of leadership success in Marketing, HR, Advertising, service delivery and support, business development and client relationship, I combine drive, persistence and a zealous work ethic to fuel top and bottom-line growth. In my skills and in my attitude to my work, I bring together creativity, self-motivation, the ability to motivate others, leadership, honesty, reliability and discipline. Alongside with my carrer in the segments of advertising, banking and HR, I have founded a few companies in Brazil, overseas as well as multinational startups of different markets such as international trade, internet, franchise, marketing and events."

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I´m hosting (in Portuguese) this year's Atlântico Business Summit edition, November 22nd. Ciênc.IA ("Science meets AI) is a rant for the bridge between Research and Economy, Academy and Enterprises we've built so far. Some say the bridge is long and troublesome, my experience shows it's fast paced... Looking forward to meet you there. #digiatltransformation

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Confira os insights do novo relatório do State of Marketing para 2024!

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