R/GA

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As Hispanic Heritage Month comes to a close, our very own April Quinn spoke to The Drum about how R/GA is elevating Latin/Hispanic voices through internal efforts and engaging partners at the 4As, MAIP, D&AD Shift and more. Story by Audrey Kemp https://lnkd.in/e5SDTkVz

Couldn't be prouder of this team and endless appreciation for our partners Enterprise Mobility for trusting us to help realize your vision. Awards are always lovely, but the real reward is the reminder that partnerships built on trust and candor create tangible value and impact for the brand and business. Chris Almeida Liz O. Kyle Sanborn Jennifer McCue Kelly Webb Melissa Jackson Parsey Augustus Cook Ayesha Khara Hugo Ferradás Hans Aschim Sarah Phillips and the full design crew!

We are excited to announce we have won 4 awards at this year’s Brand Impact Awards! Congrats to our teams and partners on these amazing recognitions, we are so proud of this work. Google Circle to Search Gold: Technology & Telecoms Bronze: Motion Google Android Brand Redesign Silver: Technology & Telecoms Enterprise Mobility Brand Redesign Bronze: Typography

In an industry that holds onto the structures of 60 years ago, have we lost sight of the lessons we've learned along the way? Chief Creative Officer for Australia, Seamus Higgins, has written an opinion piece for The Australian's The Growth Agenda in which he explores the value of creativity, what’s diluting it and what needs to change if we’re to truly honor its impact. Read more here: https://lnkd.in/gDRxwtuS

Your new favorite song is here. “It’s a tax break…up.” R/GA has partnered with Intuit TurboTax for their newest ad campaign highlighting an exciting fall promotion designed to encourage people to “break up” with their old way of doing taxes and switch to a TurboTax Live Expert. We teamed up with actor and comedian Adam DeVine for this 90s R&B inspired song on why now is the perfect time to break up with your old way of doing taxes. Give it a listen and we guarantee you’ll be singing along.

🚨BREAKING NEWS!🚨 A decade of tower defending and cat battling is indeed cause for celebration - the only problem is that the festivities for the 10th anniversary of The Battle Cats seem to have hit a wall. The popular tower defense game is now tasking you to find the evil Spy Cat who's behind all the shifty shenanigans of the in-game festival, adding another ridiculously intriguing element to the already wonderfully ridiculous title. For the 10th-anniversary celebrations within The Battle Cats, you can look forward to uncovering a conspiracy involving a time-travelling cat, a tranquillizer dart, and a pirate cat delivering breaking "mews". This is our most recent installment on The Battle Cats universe stories in partnership with PONOS, bringing to life a new adventure to gamers across the US and English speaking markets. This is Mission Impawsible! Look out for the clues, the story development and the beautifully bizarre characters and stories within and out of the game! Meow! Some of the pieces covering the story: https://lnkd.in/g7P_Pj36 https://lnkd.in/gWSrSPNF https://lnkd.in/g7_dVEbt https://lnkd.in/gujCB684 https://lnkd.in/gpBqM7Wq #rga #rgajapan #ponos #thebattlecats #missionimpawsible #creativeinnovation #creativedisruption #brandstrategy #marketstrategy #mediastrategy #digitalmarketing

A Nike innovation campaign, featuring six distinct footwear lines across three fields of play: running, football, and basketball… …but the Road to Paris was also a journey meant to rally the world around Nike's new Winning Isn’t For Everyone narrative in the lead up to Paris '24 Olympics. Connecting the dots between the Win On Air product launch with athlete stories that highlighted legends like Sha'Carri Richardson, Kylian Mbappé and Victor Wembanyama, our work took over the Nike ecosystem – from dotcom, app, retail and media – before, during, and after sport's greatest stage. Congratulations to our Nike partners and teams on this incredible work. Amy Christensen, Amy O’Connell, Gabriella Narvaez, Kennedy Rasberry, Leslie Robarge, Matt Hutchison, Annalou Vincent, Noah Wilson, Sergio Cantu, Chantel Sanchez, Frank Santos . . . Nike x R/GA | Product and Brand Innovation 23 years in the making

Breaking mews: PONOS' The Battle Cats (English edition) is turning 10. To celebrate, we partnered with PONOS to create Mission Impawsible, a campaign extension of the Battle Cats universe as captivating as the game itself. Get caught up on latest action from The Battle Cats' CATference and help uncover the Spy Cat October 7th through 14th. On the campaign, Seiichiro Sano, Managing Director of PONOS said, “Who doesn’t love a good spy thriller? From James Bond to Mr. and Mrs. Smith to The Bourne Identity, espionage stories capture our imagination. Typically, campaigns are built outside of the game, but once again PONOS and R/GA’s global team collaborated to integrate the voting system directly within the game, engaging core players.” More on the work on Campaign Brief Asia: https://bit.ly/47tkpF9 Story by Adam Shaw

Zoha Zoya is DMEXCO-bound, delivering an inspiring keynote - Inclusive by Design: Creating a World Where Everyone Belongs. Join her on Wednesday, September 18 to learn how to leverage AI and other cutting-edge technology to create inclusive experiences. More on Zoha's DMEXCO - Digital Marketing Expo & Conference session here: https://lnkd.in/dFcufz8