Pink Bull Co.

We're saying goodbye to 2024, so let's recap a few events that were relevant for the industry. The year was pivotal for crypto, marking its undeniable evolution into a recognized institutional asset class. 🚀 Bitcoin’s dominance surged, with its market share climbing from 52% to 62% in 2024. However, while attention was on Bitcoin, other sectors like stablecoins and real-world asset tokenization (RWA) quietly made waves - we just talked about RWA in a recent post here. Stablecoins grew by 48% this year, reaching $193 billion—a value equivalent to nearly 0.9% of the U.S. M2 money supply. At this growth rate, they could surpass $3 trillion within five years! Stablecoins aren’t just for trading anymore; they’re becoming the backbone of efficient, low-cost cross-border payments, connecting crypto to traditional finance. As we look to 2025, the momentum is clear: institutional adoption is here, and new innovations are reshaping how we view and use crypto. For more insights on what lies ahead, check out this article from Forbes: 7 Predictions for Crypto in 2025 (https://lnkd.in/dWefUAYY) What trends are you most excited about in 2025? 💡

We are thrilled to present our latest collaboration with Sui! 🎥 We had the pleasure of producing a video that showcases their network innovative features and their groundbreaking contributions to the web3 space. This project exemplifies the power of creating impactful content that reflects our companies advancements in the digital realm 💥 Watch the full video here as well: https://lnkd.in/dPmE8k2J #web3 #Innovation #DigitalMarketing #DigitalTransformation #SuccessfulPartnership #Technology #VideoMarketing #MarketingAgency #DigitalRevolution #ClientSpotlight

2025 will be the year of RWA: get ready for it! 🚀 In the world of web3, one of the most common questions is: "What problem does this project solve?" And that’s exactly why web3 projects exist—to solve real-world problems that traditional technologies just couldn’t handle. Sometimes, a problem isn’t even seen as such until we find a solution. And suddenly—voilà!—we realize we’ve been dealing with delays, frustrations, and headaches for a long time, and blockchain, tokenization, and Real World Assets (RWAs) are here to solve them. Got problems with airlines and non-transferable tickets? Solved. Don’t have enough to invest in real estate but want exposure? Solved. Slow, high-fee payments to distant places? Solved. Struggling with complex DeFi systems? Solved. Want to invest in agriculture markets without complex intermediaries? Solved. And we haven't even begun to touch on the financial revolution (well, "de-finance" would be more appropriate) that’s underway. In 2025, RWAs will take center stage—but not in the way you think. The technology behind them will become increasingly invisible, while the focus will shift to the solutions they provide and the real-world problems they solve. The future is multichain, and nobody will care which chain it’s built on—as long as the result is seamless, user-friendly, and solves real problems. 💡 How do you prepare for this shift? 🔸 Build your community - your advocates, your users, your supporters. 🔸Build your strategy - understand the problems you're solving and how to communicate that clearly. 🔸Learn how to tell your story - the best solutions are the ones people can connect with and trust. No better time to start positioning yourself for 2025. Let’s get ready for a world where great part of the real world meets web3, and the focus is on value, not just tech. 🔥

🎥 Our co-founder, Mayra Siqueira, was invited by CNBC (TIMES BRASIL - LICENCIADO EXCLUSIVO CNBC) to comment on and explain Bitcoin’s historic milestone of reaching 100k USD this week. The sentiment is that institutional recognition and adoption are likely to increase, further validating Bitcoin’s potential as one of the most relevant assets in the world. Additionally, this milestone cements the current moment as part of a bull market cycle. What changes will this bring in the short, medium, and long term? We’re ready for this strengthened vision of Bitcoin’s future.🐂 🎥 Watch the interview here: https://lnkd.in/g5RQGUDE

Dressed up in pink for the occasion. 🐮 "Bitcoin (BTC): Não foi fácil, mas os US$ 100 mil chegaram" (Bitcoin: It wasn’t easy, but $100,000 is here) https://lnkd.in/dh452C_V

💡 ❓ What now? Brazil's Central Bank Targets Stablecoin Self-Custody This week, Brazil's Central Bank shook the crypto industry with a proposal to ban stablecoin withdrawals to self-custodied wallets, sparking widespread debate and concern. What's coming from this? We summ it up for you: 🔑 Key Points: The draft rule prohibits VASPs - virtual asset service providers (and here we'd like to add that this is a misunderstanding of the industry itlsef) - from allowing transfers of stablecoins, like USDT or USDC, to non-custodial wallets such as MetaMask or Ledger. This move aims to increase government oversight by restricting peer-to-peer transactions and ensuring all crypto activity is reported to tax authorities (as far-fetched as it may sound). Bonus: a $100,000 transfer cap and mandatory exchange operator licenses for companies handling stablecoins are also proposed. 🔥 Hot Takes (from the market): 🔸This measure was interpreted as an attempt by the Central Bank to increase control over international payments and prevent operations outside the official foreign exchange market (like cross-border payments) 🔸Ensuring all crypto activities are reported to tax authorities seems quite unlikely and against crypto's essence, defend experts. Also, DeFi tools make these restrictions quite ineffective. Hard to grasp control. 🔸Data from the Federal Revenue Service (Receita Federal) shows that in September, USDT trading volume reached R$16.6 billion in the country. Quite significant. 🔸All this happens amidst the BRL's all-time low against the USD, which is one of the reasons to the popularity of stablecoins, often used as a hedge by Brazilians. 📊 Context Matters: This proposal arrives at a crucial moment as the Brazilian real suufers a hard blow, hitting historic lows (used to celebrate ATHs? Brazil struggles with ATL) and ranking among the worst-performing currencies in 2024. Stablecoins have played a significant role in the market.. ⚠️ What’s Next? The public has until February 28 to voice their opinions. While some see this as a necessary regulatory step, others view it as a threat to the core values of crypto in Brazil. What's your take? #cryptoRegulation #stablecoins #brazil #web3 #blockchain #crypto

What does the new nearly-100k-Bitcoin-ATH means for the future of web3 and communication in general? Bitcoin's recent all-time high isn’t just a milestone for crypto - it’s a signal of its growing influence on the global economy and technological innovation. Its success reinforces confidence in markets like Web3, tokenization, and Real-World Assets (RWA), bridging the gap between blockchain and financial innovation with everyday life. This milestone shows the world that the crypto space isn’t just speculative; it’s a cornerstone for the digital economy. For emerging markets, Bitcoin's prominence underscores the power of decentralized finance to foster financial inclusion and empower individuals. Tokenized assets and RWAs, such as real estate and commodities, are already reshaping how value is exchanged. These innovations aren’t just theoretical-they’re creating opportunities for billions worldwide to access ownership, credit, and liquidity like never before. As all of this gains traction, businesses must adapt their communication strategies to reach a broader, more traditional audience. The growing curiosity from web2 users calls for clarity and storytelling that bridges technical concepts with relatable, real-world solutions. Which means: companies need to highlight how web3’s advancements, like faster transactions, greater transparency, and user-centric models, solve everyday challenges. Breaking out of the web3 bubble means speaking to both crypto enthusiasts and the new joiners. Businesses can achieve this by unifying their messaging through campaigns that highlight universal benefits, offering educational workshops for employees and clients, and demystifying blockchain for the average consumer (we can help with all of that!). By aligning technical innovation with real (and human) stories, they can attract and retain this new audience. A specialized marketing agency can serve as a critical partner in navigating this shift. With tailored strategies, they can help businesses craft compelling narratives, educate internal teams, and effectively position their brand at the forefront of the next wave of digital transformation. In a world where the lines between crypto and traditional finance are blurring, the ability to communicate effectively will be key to staying ahead 🚀 . #Bitcoin #Web3 #MarketingStrategy #RWA #CryptoInnovation #Tokenization #BlockchainCommunication

Bitcoin hits a new ATH (🚀 92,000!): what’s next for companies in the Digital Asset space? With this relevant milestone (and, let's highlight, it's so close to the long-awaited 100k 📈) the market is buzzing with anticipation—are we on the brink of a new bull run, or will it go flat or drop again? Regardless of where it goes next, companies that have strategically positioned themselves during the bear and flat markets are now primed to lead. 🏆 Here’s what we believe the current climate signals: ▪️ Renewed interest in crypto from both retail and institutional investors. ▪️ Increased competition as new players enter the space. ▪️ Unique opportunities to stand out through real connections and content that actually bring value. 💡 How can companies make the most of this moment? 🔸 Build Brand trust: Connect authentically with your audience. This is much more valuable on the long term than it might seem. 🔸 Educate with pourpose: Help new investors and new joiners understand crypto’s potential beyond speculation. 🔸 Communicate value: Highlight how your project solves real problems in real life in innovative ways. For over 6 years, our team have been here to support brands with good ideas, amazing products, and, more importantly, meaningful missions and values, helping them establish a leading voice and maximize visibility in the industry. Whatever comes, we're ready to capture the momentum of this new ATH and keep on buidling💥 #BitcoinATH #CryptoMarketing #DigitalAssets #Blockchain #Crypto #web3

🌐 Welcome to Pink Bull Co. – Your Gateway to Bold Marketing in Crypto & web3! 🌐 In a world where blockchain and web3 are redefining the boundaries of finance and technology, building a strong brand and impactful presence isn’t just an option—it’s essential. 🚀 At Pink Bull Co., we’re passionate about amplifying innovative projects and helping them thrive in the ever-evolving crypto landscape. With over 15 years of combined experience in marketing, branding, and PR, our team has partnered with some of the industry’s top players, including Binance, Algorand, and IQ Option. We specialize in crafting strategies that connect with communities, build trust, and expand brand visibility through tailored PR, community building, and affiliate marketing solutions. 🌍✨ What do we offer? 🔹 Community-Centric Approach: Building a loyal, engaged audience from the ground up, because in web3, community is everything. And we know it. 🔹 Strategic Partnerships: Our expertise in affiliate marketing and brand partnerships ensures your message reaches the right audience, whether through influencers, KOLs, sponsorships or gamifications. 🔹 Proven Results in Emerging Markets: From LATAM to global crypto hubs, we create campaigns that resonate, bringing measurable growth in engagement and brand recognition. Let’s take your web3 project to new heights together! 💼 Reach out to our founders, Mayra Siqueira and Bruna Grybogi, and discover how a team of skilled marketers and communicators can make a difference for your brand in the decentralized world. #Marketing #Web3 #Crypto #BrandBuilding #CommunityEngagement #PinkBullCo #BlockchainMarketing #AffiliateMarketing #PR