"To achieve the streamlined feel we were after … we had our own intuitions about what was and wasn't useful in current browsers, we had no idea how those ideas matched to reality. So in typical Google fashion, we turned to data; we ran long studies of the browsing habits of thousands of volunteers, compiled giant charts of what features people did and didn't use, argued over and incorporated that data into our designs and prototypes, ran experiments, watched how our test users reacted, listened to their feedback, and then repeated the cycle over and over and over again."