If you sell out of home advertising you need The Ultimate OOH Sales Guide. This book is co-authored by Billboard Insider and Kevin Gephart. We met Kevin in 2019 when he was newly retired a 37 year career selling media, including 12 years selling out of home. Kevin runs a consulting business helping out of home companies and reps to sell more faster.
We also have a limited number of softbound copies available for purchase. To purchase a softbound copy of the Guide, email us at [email protected].
The Ultimate OOH Sales Guide costs $69.95 (plus $5 for mailing) in the softbound format.
In the email let us know:
- Your name
- Company name
- Number of copies you want to purchase
- Mailing Address
- Billing Address
- Phone number
The Ultimate OOH Sales Guide consists of 38 chapters on different aspects of selling out of home. The second part of the book consists of 43 of the best articles Billboard Insider has published on selling out of home.
The Ultimate OOH Sales Guide’s appendix includes templates for:
- an out of home sales contract
- a digital out of home contract
- a series of out of home collection letters
- a service guarantee
Here’s what people are saying:
“We received your OOH Sales Guide and I have read through a few chapters. Good Stuff. We would like to order 6 more books if possible.” Lisa DiFelice, Chief Revenue Officer, Keystone Outdoor Advertising
“Ordered my first copy of The Ultimate OOH Sales Guide. As someone who’s been in the OOH business for 40+ years, I’m eager to read a book co-authored by experts in the business like Billboard Insider and Kevin Gephart. These are people who’ve been there and have experienced first-hand on how to sell OOH and have seen the business evolve over the years. Every GM, Sales Manager, experienced sales person and new should read a book that provides insight and a model on how to go about selling OOH. We all have different styles, approaches to selling outdoor, however, if one can tap into proven techniques and improve their performance from experts in the business, why not! Wish I had a book like this earlier in my career. Well, we have one now.” Paul Sara, Badger Consulting
“After having the pleasure of working on a few deals with Mr. Kevin Gephart while he was employed with Clear Channel Outdoor in Minneapolis, I found that he was very knowledgeable, personable, and I am interested in learning more about what he has to say about sales and the OOH industry.” Ben Blais, Lamar Advertising
“The content of this publication covers a wide varity of sales topics and gives an owner or sales manager a nice reference tool…” Chris Cowlbeck, Independent Billboard Operators USA
“Thank you, Billboard Insider, for putting this resource in the hands of the out-of-home community and once again bringing value to your readers. This book, is sure to have a designated place on the desks of out-of-home sales reps for years to come!” John James, Founder, SignBird.
