Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both campaigns’ need to reach voters at nearly any cost in key swing states. This election cycle, ad spending is expected to reach $12.3 […]
To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN to determine the things they wish OOH sales reps knew. Last week they […]
Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to [email protected] and provide the following information. […]
Prospecting in sales is about two things: skill and consistency. The best OOH sales professionals know that even when business is thriving, they need to stay disciplined in their prospecting efforts to keep the pipeline full. Here are five essential techniques to help you attract high-quality prospects. Proven Prospecting Techniques […]
One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in 2025.” It can feel like an automatic rejection or an attempt to push you aside for the future, but it doesn’t have to be. With the right approach, […]
To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt Broder, VP of Media, at ODN to uncover the things they want OOH sales reps to know. Kevin: What […]
From Justin Powell, Huntington Billboards Last week, we had the opportunity to pull off a last-minute political messaging campaign in Pennsylvania. The campaign needed to deploy hundreds of thousands of dollars worth of billboards across the state—and they needed it done fast. With the clock ticking, we jumped into action […]
If you’ve ever found yourself in a sales slump, you know it can feel less like a “slump” and more like a deep, dark pit. We’ve all been there—your numbers aren’t where you want them to be, and you feel stuck. The worst part? That feeling of shame that creeps […]
Huntington Outdoor’s CEO Justin Powell gave a great talk at last week’s IBO show. Here are his thoughts on selling out of home. Keep your sales force focused. Our company is working to kind of limit the number of things we’re asking our sales employees to do. We are […]
Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no […]
